Fashion Rebels

IDENTIFYING CAMERA SETTINGS 

Camera Settings in this image:

ISO - 100 OR 200

APERTURE - F8 - F16

SHUTTER SPEED - BULB MODE 

Camera Settings in this image:

ISO - 100 or lower

APERTURE - F16

SHUTTER SPEED - 1/30 seconds or longer

Camera Settings in this image:

ISO - 50 or 100

APERTURE - F/16

CAMERA SETTINGS

SHUTTER SPEED

Shutter speed exists because of something known as your camera shutter – which, simply put, is a curtain in front of the camera sensor that stays closed until the camera fires. When the camera fires, the shutter opens and fully exposes the camera sensor to the light that has passed through your lens. After the sensor is done collecting the light, the shutter closes immediately, stopping the light from hitting the sensor. The button that fires the camera is also called “shutter” or “shutter button,” because it triggers the shutter to open and close.

In photography, shutter speed or exposure time is the length of time when the film or digital sensor inside the camera is exposed to light, also when a camera's shutter is open when taking a photograph. The amount of light that reaches the film or image sensor is proportional to the exposure time

Shutter speed is the length of time your camera shutter is open, exposing light onto the camera sensor. Essentially, it’s how long your camera spends taking a photo. This has a few important effects in how your images will appear.

When you use a long shutter speed, you end up exposing your sensor for a significant period of time. The first big effect of shutter speed is motion blur. If your shutter speed is long, moving subjects in your photo will appear blurred along the direction of motion. This effect is used quite often in advertisements of cars and motorbikes, where a sense of speed and motion is communicated to the viewer by intentionally blurring the moving wheels.

APERTURE

Aperture is a hole within a lens, through which light travels into the camera body. It is an easy concept to understand if you just think about how your eyes work. As you move between bright and dark environments, the iris in your eyes either expands or shrinks, controlling the size of your pupil. In photography, the “pupil” of your lens is called your aperture. You can shrink or enlarge the size of the aperture to allow more or less light to reach your camera sensor. The image below shows an aperture in a lens.

In optics, an aperture is a hole or an opening through which light travels. More specifically, the aperture and focal length of an optical system determine the cone angle of a bundle of rays that come to a focus in the image plane. An optical system typically has many openings or structures that limit the ray bundles.

Aperture has several effects on your photographs. One of the most important is the brightness, or exposure, of your images. As aperture changes in size, it alters the overall amount of light that reaches your camera sensor – and therefore the brightness of your image. A large aperture (a wide opening) will pass a lot of light, resulting in a brighter photograph. A small aperture does just the opposite, making a photo darker. Take a look at the illustration below to see how it affects exposure.

SHALLOW DEPTH OF FIELD

Shallow Depth of Field (SDF) is the zone of acceptable sharpness within a photo that will appear in focus. In every picture there is a certain area of your image in front of, and behind the subject that will appear in focus.

Aperture refers to the access given to light from the lens to the camera sensors. The size of your aperture (the diameter of the hole through which light enters the camera) controls the amount of light entering your lens. Using the aperture (f-stop) of your lens is the simplest way to control your depth of field as you set up your shot.

Large aperture = Small f-number = Shallow (small) depth of field Small aperture = Larger f-number = Deeper (larger) depth of field

It may be easier to remember this simple concept: The lower your f-number, the smaller your depth of field. Likewise, the higher your f-number, the larger your depth of field. For example, using a setting of f/2.8 will produce a very shallow depth of field while f/11 will produce a deeper DoF.

When you focus your camera on a subject, your camera will establish a plane of focus — basically an imaginary plane is set and the things on that plane are “in focus” (more specifically they are at the point of critical focus). I put that in quotes because around the plane of focus (in front and behind) there is still an area of acceptable focus. How long this area of acceptable focus is (or how deep, meaning area from front to back) is your DoF or Depth of Field.

As you increase your aperture number (close down to a smaller opening, or a larger number), say go from f/2.8 to f/4 or from f/4 to f/5.6, the invisible area in front and behind the plane of focus will get larger. Every time you move up in your aperture setting that area of focus in front and behind the PoF (Plane of Focus) get deeper as to include more in that area. So you focus on a person you are setting your critical focus area on them and as you move your aperture setting to larger numbers, you then start to increase how much in front and behind them will also be in focus, you are increasing the depth of what is in focus or in other words the Depth of Field.

ISO

ISO in Digital Photography measures the sensitivity of the image sensor. The same principles apply as in film photography – the lower the number the less sensitive your camera is to light and the finer the grain.

ISO is simply a camera setting that will brighten or darken a photo. As you increase your ISO number, your photos will grow progressively brighter. For that reason, ISO is a good tool to help you capture images in dark environments or be more flexible about your aperture and shutter speed settings.

The same principles apply as in film photography – the lower the number the less sensitive your camera is to light and the finer the grain.

Higher numbers mean your sensor becomes more sensitive to light which allows you to use your camera in darker situations. The cost of doing so is more grain (although cameras are improving all the time and today many are able to use high ISO settings and still get very useable images).

An example of a situation you might want to choose a higher ISO would be photographing an indoor sporting event where the light is low and your subject is moving fast. By choosing a higher ISO you can use a faster shutter speed to freeze the movement.

When choosing the ISO setting  generally ask the following four questions:

1. Light – Is the subject well lit? 2. Grain – Do I want a grainy shot or one without noise? 3. Tripod – Am I using a tripod? 4. Moving Subject – Is my subject moving or stationary?

Review progress and achievement:

WHAT WENT WELL?

I believe that my overall logo and brand name worked well together as they were both related to each other and looked sophisticated. I also believe that my business worked well with my brand and logo as well because it looked high end and pricey. Selling dresses as a main factor in the business narrows down a target market which is mainly just women. This is a business that would be aimed towards females and with a middle to high income rate as my products will have a middle to high price range.

WHAT WAS A SUCCESS? 

I believe that my website pages were a success as they were represented well and also looked like a professional website that sells middle to high end dresses. I also believe that my logo and brand name was a main success as they go well together and look presentable on things like my website page layout and my poster. 

WHAT WAS SIGNIFICANT IN YOUR WORK?

My logo and brand name were the most significant in my work as it was both the brand name ‘Virgo’ and the logo was the zodiac sign for the Virgo. this is significant to myself because I was born in the month of the Virgo sign which is September. Having this in my business will make my products that I offer to my customer that bit more personal to myself in a sense that they are kind of sharing my zodiac sign with me. 

WHAT WERE YOUR ORIGINAL INTENTION DURING THIS ASSIGNMENT?

Did you achieve what you set out to do? If yes, explain how? If no, explain how you could have approached this assignment differently – usually your answer will be a combination of both these factors.

With this assignment I knew that I wanted to make a fashion business to do with clothing and it was a perfect opportunity to have a dress business as dresses are the main aspects of what I love designing in my free time. Having this business as an assignment was my original intention as it all added up. However, some of my original intentions regarding the name and logo brand and web page layout was not how I intended it to be. I believe that it was all middle range where as I have always wanted a high-end couture business.

Reflect on skills, knowledge and understanding:

WAS YOUR EXPERIMENTATION AND INVESTIGATION VALID AND USEFUL?

My experimentation work that I have completed which includes my logos was valid and useful in my project as I could use different techniques, colours and styles to find out which one was the best to use in my business. By experimenting with different logo’s, I could come up with a few ideas and pick which one I feel suited my business more. When investigating it was very valid and useful as I had to complete research to help me when it came to advertising and marketing my business. It was very valid as it helped my look at competitors with similar businesses as mine and it was useful in the sense of identifying their ideas to market my own adverts using the correct tools and techniques.

HOW DID YOUR PRACTICAL WORK RELATE TO YOUR RESEARCH?

My practical work related to my research as I had to complete many different elements. One being my 4 advertisements using marketing strategies. By carrying out research I was able to have a clear understanding on what types of advertisements strategies were the best to use for my business as from my research similar business had done the same thing and were successful. In addition, my research has helped my practical work by conveying which marketing strategies my target market is more drawn too and which are the most successful. By completing research, it helped me have a clear guide on how my adverts and website had to be layout and it make me realise how to appeal them to my target market.

DID THE RESEARCH INFLUENCE YOUR END RESULT?

The research that I had carried out to help and guide me with this whole assignment defiantly influence my result as I compared business and how they use specific marketing strategies and advertisements to gain customers and to gain more profit. All my research I completed had a clear influence on my result as I took the same aspects to the research and made it into my own business and used the research to create my own brand.

Strengths and areas for improvement:

WHERE DO YOU THINK YOU COULD IMPROVE YOUR PROJECT?

In my opinion my areas of improvement vary. The first area of improvement I could make is my Instagram and poster adverts. I believe that this was an area of weakness for me which is a area of improvement I can make in the future. This is because my adverts were not up to the standard that I wanted them to be at and I believe that they can be improved to make they look more professional overall which would help my business grow as these adverts are one of the main focuses of my brand and marketing for my business which helps generate more customers. I also believe that I could improve when it comes to finding and creating a logo for my business. By making myself more familiar with the tools and techniques like In Design and Illustrator I would create more suitable logo ideas for my brand name.

WHAT DID YOU LEARN DURING THIS ASSIGNMENT? 

Identify areas of strength and areas for development.

HOME PAGE 

FEATURE PAGE

My home page of my website layout conveys my logo at the middle top of the web page. It also has an offer with a discount code when customers first click onto the website attracting more customers to purchase items to get the specific discount off. I have easy access for returning customers and new customers that want to sign in or up to the offers and brand. In the top band I finally also have the basket visible so that customer have an easier access to viewing the products they have already added onto their order. 

Near to the top I have a search tool bar which customers can use to find specific items they want and it would load all the products relevant to the thing they would of typed into the search bar. Lastly I have the general bar for a website which allows customers to pick what thing they want to view on the website. The ‘New In’ section will include any of the new dresses that we have launched on to the website. The ‘Occasion’ section will include different of dresses for different occasion that customers can pick to have a look at. The ‘Dresses’ section will have different types of dresses which customers can choose they type of dresses they want to view. The ‘Trends’ section will have all the new dress trends that are currently being recognised in the world. Lastly the ‘About Us’ section will include the feature page i have completed below as a web design. This will include our aim for our business. 

The next bar that will stay on my page no matter if customers scroll up or down on the website will be a section of offers and deals that i will have advertised on the website. ‘Dresses for £20′ will include all the dresses we have to offer for £20. The ‘SALE’ section offers all the items we have for our customers that are on sale at that moment in time. ‘15% Student Discount’ section will just be a advertisement which customers can click on to if they are students to see what items we can offer the student deal on.

I have chosen to include all of these aspects in my website layout because i believe that it all goes with my brand and business. The colours of black and white match my logo and colour palette. I also believe that my website layout will appeal to my target audience.  

BOOHOO

BooHoo started in 2006 and haven't stopped smashing it since. They bring something new with over 100 new products dropping on the daily, bringing customers the latest looks for less.

BooHoo is an online shop that are known for their special occasion dresses, however as they have develop they have grown as a company and now sell a wide range of items. They are popular for selling their stylish and elegant dresses. Their dresses range from £10.00 - £250.00. They also sell dresses such as, bardot, body-con, shift, midi and many more types of dresses.

HOW THEY MAKE MONEY?

They make their money buy selling and offering their different clothes too their customers. They advertise and market their products in a eye catching way to attract more customers to their business and makes customers want to buy the products from their business.

WHAT DO THEY DO?

Offer quality clothes. Have different offers available for the customers, Have cheap offers and free delivery at times. Attract customers by advertising and marketing their clothes.

INSTAGRAM MODEL -  Gabrielle Epstein

WHAT THEY DO?

The 21-year-old has almost 700,000 followers on the social media site, and mixes her feed with fun-loving pics of her everyday life alongside product placements. Each post can generate up to 25,000 likes, with companies keen to promote themselves on Gabrielle's popularity by getting her to endorse their products. 

HOW DO THEY MAKE MONEY?

She has promoted clothing, jewellery, drinks and cosmetic products, landing herself a number of high end deals in the process. Gabrielle is one of a number of 'insta-famous' celebrities who are considered marketing gold by advertisers once they reach 100,000 followers.

I had too come up with 4 initial ideas for adverts that I would complete to represent my business. I have chosen to 2 Instagram adverts and 2 posters that advert and market my business.

My Instagram adverts are both a model that is wearing one of my dresses I would sell. I have also included a marketing strategy too make customers want to click on our page and website. I have also made both my adverts include some of our packaging we would have which include the logo and brand name of the company. I have conveyed the model in a desired lifestyle as it make the advert look more glamorous and would make the customer want too click onto the link and see how much it cost and it would influence their choices that they make too purchase a product from the business. The positives of my Instagram adverts are that many customers would view my business via Instagram and also many of my target market use social media all the time everyday to complete online shopping. Instagram is one of the most popular medias too use to advertise and market businesses at the moment.

My posters also both have a model wearing some of our dresses showing a desired lifestyle that would make customers more engaged too look at the poster and recognise my business brand as it would need to be very striking to catch the viewers eye. Also I have included my brand name and logo very vividly to make it well known too the public eye that it is my business that the poster is advertising. The positives of both posters are that my business brand and logo is very visible to remember. however, a negative of the posters may be that the website address and contact number may take away from the feel of the desired lifestyle.

CHOSEN ADVERT FOR MY BUSINESS

MARKETING 

Marketing is the study and management of exchange relationships. it creates new customers and helps keep existing customers. Also it helps satisfy customers. 

Marketing is a human activity, directed at satisfying needs and wants through exchange processes. Marketing is also about making it easier for the customers to say yes. Marketing helps eliminate the needs of selling.

Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale. From a Sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction. 

ADVERTISING 

Advertising is the process of developing, promoting and distributing products to satisfy customers needs and whats. Products are advertised in a way that makes the customer want too buy them from the business.  However, the product must be offered at the right time for the right price at the right place. 

Advertising is a target of communication between the customers and business of a products or service that they are offering.

Advertising your business means that you must use every possible media to get the message you want too your customers. Today in this day and age advertisement presents itself via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorship, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

MARKETING & ADVERTISING FOR MY BUSINESS

From all the many was that I have research on how a business similar to mine has marketed and advertised themselves I have chosen to choose the most popular forms or adverts to gain more customers. 

DIGITAL ADVERT

My first form of advertisement is a Instagram page and adverts which will include products that I would sell and also marketing strategies that will include factors such as promo codes that will be on the post for a limited time. As well as this I would have offers advertised on the Instagram posts to make customers and my target market wants to click on my page which will make them want too click onto the website I would have linked and look and potentially buy my items. 

PAPER ADVERT

My second form of advertisement would be a poster which can be a billboard as well. This advert would have my company logo and brand name clearly advertised and also would have either a collection of items or one singular item that would be advertisement on the poster/billboard. These poster or billboard can be advertised at places like oxford street, the underground train stations, busses and many other places where i can gain customers.

LIPSY LONDON

Mid to high range prices: £10.00 - £250.00. 

Digital Adverts - Social Media

Celebrity Endorsement  - A celebrity endorsement is when a famous person uses her/his notoriety to help to sell a product or service.  Lipsy use celebrity endorsement to built up more viewers and customers on their adverts on the TV, Youtube, billboards etc. They have used celebrities such as Michelle Keegan, The Kardashian sisters, Lucy Watson, Ariana Grande and many more. This is a source of marketing as it would appeal too customers that are well known too the celebrities that are included in the brand. It would also make the advertisements more memorable to the customers as they would associate that advert and business with Lipsy. In addition, this would make people believe the product contributes to superstar status, which makes the brand more aspiration as a business. Sometimes if customers see that celebrities are wearing a specific item like a dress the customers would not be able too afford it, however Lipsy make this more real for the customer as they can get the dress a celebrity is wearing because they have affordable prices.

Lipsy London’s Instagram and Twitter below. 

TV Adverts 

Lipsy have a variety of adverts that customers see all the time on TV, YouTube and other social medias. In all of the adverts that Lipsy produce they would have a clean finish too all their adverts making it kind of aspiration to the customer. By having an aspiration advert they make customers see their company as glamorous and they try too show a desired lifestyle that the customer would want. as well as this they sometimes use celebrities in their adverts too engage more customers and make more customers aware that certain celebrities are wearing their brand which makes the customer believe they can buy the same product as well as it is an affordable price.

All adverts can be found on: YouTube: https://www.youtube.com/user/LipsyLondon/videos 

Paper Advert

Lipsy also use paper adverts to advert and market their brand in order to make their business more well known too the public. Above are two paper advert from the Lipsy one which is in a magazine and the other which is on the side of a bus going round centre London. By having an advert on the side of the bus it will make more customers know about their company. Also by having a celebrity on the bus it makes more people look up from what their doing and look at what the company is that he or she is representing. They also marketed centre London which is where the high end shop are which appeals too a mid to high target audience in the sort of price range their products are at.

QUIZ

Low too mid price range - £5.00 - £100.00

Celebrity Endorsement - A celebrity endorsement is when a famous person uses her/his notoriety to help to sell a product or service.  Quiz use celebrity endorsement to built up more viewers and customers on their adverts on the TV, Youtube, billboards etc. They have used celebrities such as Olivia Buckland. This is a source of marketing as it would appeal too customers that are well known too the celebrities that are included in the brand. It would also make the advertisements more memorable to the customers as they would associate that advert and business with Quiz. In addition, this would make people believe the product contributes to superstar status, which makes the brand more aspiration as a business.

Digital Adverts 

Social Medias - Another way Quiz advertise is throught scial media whihc is a good way too reach their customers. In this day and age social media is where all customers are most active and shop from if they see a good offer and or deal they like. They are more likely to see the brands page which offers like the one above which they can win a voucher which attracts more of the public as all they would have to do is tag one of their friends too have a chance too win.

Blog 

Quiz also have a blog that they have set up too help grow their business and gain follwers and customers.  Blogging allows Quiz to connect with their site visitors. By reviewing and responding to readers’ comments, they can create a rapport with their audience, build trust, and gain valuable insight into what their specific customers are looking for. 

LITTLE BLACK DRESS 

Mid - high price range: £25.00 - £2,000.00

Giveaways

Little black dress have giveaways that customers can enter. This is a good marketing strategy because it will make more people want to enter the giveaway which will raise more awareness on their brand. Running a giveaway is a fantastic way to build their social media following on sites like Facebook & Twitter.  Running a giveaway can be an inexpensive & cost-effective marketing channel; the cost associated with running a giveaway can be low and predictable. By launching their product with a giveaway is an good way to generate a positive effect around the brand. Having the prize which are their products will help catch interest and fuel excitement from the public. Using their product as the giveaway’s prize is one way to get people excited about their product and try it out.

Collections from a celebrity - This has a more personal feel too the customer. As if the celebrity they like has a collection with the business customers would be more compelled too buy clothes that the celebrity has brought out with the company which increasing sales and customer profiles.

COMPARISON 

LOGO 1 & 2

This Logo is a very simple logo which is the Virgo birth sign as my company name would be Virgo. The logo on the left is very simple and plain however, the logo on the right has some creativity and is interesting. I believe the logo on the right is more suitable if I improved it more by making it more clean and finished to portray my company as middle too high end business. Logo 1 is a simple sign which sometimes means high end but in this case I believe that logo number 2 is more suitable for my business as it has a better image to the eye. 

LOGO 3

This logo is also a Virgo sign with the brand name written on the side of the logo. I believe that this logo doesn’t fit the image of a high end business but it was just an idea I had come up with. If I were too use this logo I would change some of the shaping to a more elegant manner to fit my company. Logo number 3 does not really fit my business. I think it looks more of a graffiti designs which would make my business look low range and cheap.

LOGO 4

This logo is also yet again a Virgo sign however is different too the others as it is not a typical sign. If I were too improve this idea I would add in my brand name and clean up the logo too make it look more presentable too the eye. I would not choose this too be my final logo idea as I believe that it doesn’t fit my middle too high end business brand. I would need too clean up all the edges in a more presentable way so that it would fit my brand. 

LOGO 5

The last logo and brand name idea I discover was this logo. It is the Virgo sign and says Virgo at the bottom of it which clearly shows my business name and image. I believe it looks more high end than the other logo ideas however too improve I would change some of the sizing of the logo but keep the brand name the same as it portrays a middle too high end business image.

MY LOGO

PARTY DRESSES 

These items are from diffrent companies in their party dresses collection. The dresses are from Lipsy, Quiz, Little Black Dress and Chi Chi London. My company would be similar to all these business  These are the types of dresses my business woulds look to sell to my target market of customers. The colours range from black, navy, red and white. Most of the dresses are simple without any designs however its always good to have a range. All of the dresses have a different price range which may be the price range I would sell my dresses at. 

OCCASIONAL DRESSES

These are some of the other types of dresses my business would sell for the section in occasional dress wear. These dresses are all from different companies like Lipsy, Chi Chi London etc. All of theses dresses have a different price range to fit all types of the target market which is my main aim when selling my products. Most of the dresses are simple and look elegant which is an aim.

PROM DRESSES 

These are prom dresses that different websites have put up for their collections for prom. These are the types of dresses I would sell in my business. My prom dresses would range from different necklines and colours and materials and designs. Also the price range will be different for diffrent types of dresses so it will be affordable for all my customers. 

BRAND OF LIPSY LONDON

PACKAGING - Lipsy London have a slick and elegant packaging. They keep their colours simple with colours like black, pink, silver and gold. They have a range of packaging from cardboard gift bags to boxes for diffrent items. By presenting their packaging in a sophisticated manner they try to look as high end as possible.

ADVERTISING - Lipsy London uses many diffrent ways to advertise their company from factors like adverts on TV, adverts on busses and billboards and also celebrity endorsements from people like Ariana Grande and Pixie Lott. As well as these social media has a massive impact on their business and how it gets reconsigned.

SHOP FRONTAGE - Lipsy London have many store all of the UK and are still opening more stores for the future. The UK Lipsy stores include in places like Basingstoke, Belfast, Birmingham, Bristol, Cardiff, Chester, Dublin, Glasgow, Harlow, Liverpool, London, Manchester, Milton Keynes, Uxbridge and Watford.

INTERIOR - Lipsy London have a range of store in the UK. Obviously they all do not have the same interior designs to them. However they all are spacious and look very sophisticated. The clothing is presented on rack and on mannequins so it is easy for customers to see and access. They also have white bright lighting which makes the store look and feel more lively.

MARKETING EMAILS - Lipsy London like other online store have marketing emails. In these emails customers that have signed up for the emails will receive new information on any trends and discounts that are available. Also when you first join Lipsy London customers receive a 10% off code to use for their first purchase.

COMPARING WITH MY BUSINESS - Lipsy London have many factors that I would want to include in my business. Those include the types of packaging which I want to use colours such and black, white, gold and silver. Also factors such as advertising i want to mainly focus on social media as it is and still is becoming a very large source of advertisement. Their shop front and interior is very modern and sophisticated which is a huge factor to include to make my business look and feel more high end to customers, however the prices will be affordable.

What is your business name and what model are you working from?

My business is called VIRGO.

What products/garments/accessories are you going to sell?

I am going sell a range of dresses which includes, evening, party, prom, occasional, maxi, midi, mini, floral, embroidered, lace and ball gowns and dresses. 

Who is your target market? Age/Gender/Interests

Females that are age 16-35. Their interests may include going out to parties and diffrent types of function. Females that like to me social and like wearing elegant and fun dresses.

What/where is your selling environment and why?

My selling environment would be an store which will be located in London and i would also have an online store so that customers can buy from online as well as going into my store to buy the diffrent types of dresses.

Who could represent your brand/business? Celebrity? 

If i could pic two celebrities it would be Kylie Jenner as she has a large audience and is relevant right now and also i would have Ashley Graham as my plus size model to show that my business is for all types of women. Both are models and have a large amount of followers which can benefit my business as i would get more sells as they would help advertise my products.

How will your brand be reflected in your selling environment?

My store will be very chic and elegant as I will stick to whites and light colours and include glass to have the more sophisticated look and feel. The dresses will be in order of the types of dresses which will have their own section, e.g a section for prom wear and evening wear. Also all my dresses will be in colour coordinated order. As well as this I would only have one size of my product on the rack. If customers wanted to try their sizes on they would have to ask if their size was available. My sizes would range from 8 - 18. My dresses will be on glass racks to be presented to the customers.

What steps will you take to advertise/market your brand and where?

To advertise and market my brand I would use elements like my blog, social media including Instagram, Twitter, Snapchat adverts, leaflets and business cards to advertise my logo and brand. I would create a social media page and also a 

Who are your competitors? (3 examples)

My competitors are businesses like Lipsy London, David’s Bridal, and Little Black Dress.

What are they doing well and badly? List a comparison.

Lipsy London - They have a range of stores across the UK as they are all presented the same in a elegant manner, their logo is very recognisable and also their online store have very good prices. However their promotional material isn’t the best as I don’t see much of their advertisements around.

David’s Bridal - Their in store and online shops are very well laid out and fits the profile of a high end business. However they don’t have advertisements and their logo doesn’t fit their business that much. Also their prices are very very which means only customers with high income can afford to buy a product from their store.

Little Black Dress - Their online store and the way they advertise their products through brands and celebrities make the business well known. They are very sophisticated and show that through their products which range from a mid to high price range. On the other hand, they do not have an store which customers can buy products on and their logo is very simple.

Mission Statement

Virgo dresses is a business that aims to provide women with stunning dresses that they feel sexy and sophisticated in.  Feeling comfortable and confident in what you wear is an essential part of the everyday life, which they aim to provide for all women.

Press Release

FOR IMMIDATE REALEASE:

Julia Patel

Virgo Dresses

07927500306

[email protected]

www.virgodresses.co.uk

The launch of Virgo Dresses is finally here and ready to go!

Virgo dresses is finally ready to launch, and they are excited to see what the future of the company has to offer too women in the world. Feeling comfortable and confident in what you wear is an essential part of the everyday life, which they aim to provide for all women.

Virgo dresses is a business that aims to provide women with stunning dresses that they feel sexy and sophisticated in. They are a self-made company that started off as a business idea however, has developed into being a business aimed at most women. The founder of the business is a young woman who inspires too make her customers feel good in their own skin while wearing somethings they love.

Virgo dresses provide a wide range of dresses for every occasion. They sell dresses such as for parties, evenings out, prom, day dresses and many more.

INITIAL IDEAS 

1. CUSTOM MADE CLOTHES  (APLIIQ, LUNSS, SUMISSURA)

2. VINTAGE THEME (ROKIT, BEYOND RETRO, ABSOLUTE VINTAGE)

3. DRESS SHOP (LIPSY LONDON, LITTLE BLACK DRESS, )

APLIIQ

Apliiq is a online shopping website that allows customers to design and wear their own clothes that they have put together them selves. Customers can design from things like t-shirts, tops, beanies, hoodies, caps, joggers, and many more types of clothes. This allows customers feel like they have their own individual and unique style. On items of clothing you can add applique, embroidery and prints of diffrent sorts. Young designers can also start up their own clothing line and brand which they can also further develop their products.

LUNSS

Lunss is an online shopping website which customers can design there dresses. This website focuses more on one type of item and is target marketed towards females. Customers can design wedding dresses, bridesmaid dresses, prom dresses and many more. They can also pick from a diffrent fabrics, colours and embellishments. Their wedding dress prices range up to £129-£1299. This allows customers to feel unique in the dress their wearing as it makes them feel special.

SUMISSURA

Sumissura is a online shopping website that customers can either buy items from or customise items to make it appeal to them more. Sumissura is targeted to both men and women. Customers can design things like shirts, blouses, coats, jackets,suits, trousers and many more. This website is more for a formal work look. Founded in 2013, Sumissura offers customers the complete freedom to personalise their clothes from choosing from a wide range of fabric and products.

ROKIT

Rokit is a chain of four high street retail vintage clothing shops in London that specialise in second hand clothing fashions. Rokit is the UK’s leading vintage store. Over the year Rokik has recycled many diffrent clothing item etc.. to make their clothes today.  Rokit's unrivalled selection of vintage caters for 50s gals to 90s dudes and every discernible street style and catwalk trend in between. Keeping it Vintage since 1986. They sell a range of clothing including some designer items.

BEYOND RETRO

Beyond Retro is a vintage clothing retailer with shops in London, Brighton and Sweden. The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002. Beyond Retro sell both men and women clothes in a variation of tops, jeans, dresses, suits and many more. The also sell other branded items from brands like Tommy Hilfiger, Ralph Lauren and much more.

ABSOLUTE VINTAGE

Absolute Vintage started to have an idea that was to provide people with something fresh and definitive, They quickly became successful trendsetters with their eye-catching, colourful, vintage displays. Recognised for their unique appeal, they were invited to have concessions in Topshop and Miss Selfridges, across the country, including their flagship stores in Oxford Circus. Today they have two stores which are Absolute Vintage and Miss Vintage. 

LIPSY LONDON

Lipsy London is an online and an in store shop that are known for their special occasion dresses, however as they have develop they have grown as a company and now sell a wide range of items. They are popular for selling their stylish and elegant dresses. Their dresses range from £10.00 - £250.00. They also sell dresses such as, bardot, body-con, shift, midi and many more types of dresses. 

LITTLE BACK DRESS

Little Black Dress sell a range of beautiful dresses. Their main aim is to make women feel fabulous and flawless while wearing their dresses. They sell occasional dresses such as prom, evening, party, wedding and many more. all there dresses have a low to mid to high price range. Their prices range from  £12.00 - £590.00. They also provide dresses from diffrent brands.

DAVID’S BRIDAL

Davids Bridal  is a clothier in the United States that specialises in wedding dresses, prom gowns, and other formal wear. It is the largest American bridal-store chain. They also sell dresses for bridesmaid, flower girls, and plus size dresses. their prices range from £50.00 - £1000.00. Their colour palette is very nude and simple which makes it more high end.

H&M

H&M Hennes & Mauritz is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated brands operate in 62 countries with over 4,500 stores and, as of 2015, employ around 132,000 people.It is the second largest global clothing retailer. The company has a significant online presence, with online shopping available in 33 countries.

H&M is a well known fashion retail company in the UK. It has many of it,s stores all widely based not only in the United Kingdom but world wide. Also their online shopping systems makes it easier for the company to make profit as more customers don’t have to leave their homes to get what they want from the store which is a big factor during this day and age. Their prices range from £5.00 up too  £230.00. H&M promote themselves in many diffrent ways such as adverts, large billboards and the computers cookies. They also have online and store discounts a lot of time which is mainly about 10% off full price items. I have chosen this business as one of my fashion businesses as I believe that they’re are a successful fashion business and continue to make a large amount of revenue annually.

ZARA

ZARA  is a Spanish clothing and accessories retailer based in Arteixo, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.  Zara stores have men's clothing and women's clothing, as well as children's clothing (Zara Kids). Zara's products are supplied based on consumer trends.

ZARA is a popular fashion company which always has new and fresh clothes for the current season. Their prices range from £10.00 up too £250.00.  ZARA promote them selves is a variety of ways such as TV adverts (with celebrity endorsement), social media and  magazines. I have chosen this business as one of my fashion businesses as I believe that they’re are a successful fashion business and continue to make a large amount of revenue annually.

IRIS VAN HERPEN

Iris Van Herpen is a fashion designer and is known to be one of fashion’s most talented and ambitious creators who pushes the limits of fashion design. Since her first show in 2007 Van Herpen has been inventing new ideas and methods of stylistic ways by combining the most traditional and the most unusual materials and garment construction methods into her unique vision. She calls this design method “New Couture.”

Van Herpen is often recognised as a leader in out lining 3D printing as a garment construction technique, and as an innovator who is comfortable with using technology it is one of the normal rules in her work because she describes it as a sculptural nature and unfamiliar form.

When interviewing with Vogue magazine she was asked the question, 

What about 3-D printing? Her response was: I did my first 3-D-printed dresses in 2009. We couldn’t print to make it flexible yet, so I had to be inventive in how I was incorporating it into my collections. The good thing about it now is that flexible printing is much more durable than it used to be, so you can really do the usual stuff to it, you can wash it, you can press it. I was hoping in my mind it would go faster, but it doesn’t happen overnight.

CATHERINE WALES

Catherine Wales is a London based designer who hopes that her collection will show how 3D printing can sustainable sizing and cut down on wastage while supporting the consumers demands.

She created a collection named DNA which was inspired by the visual platform of human chromosomes, Project DNA is created almost with individual and unique components that allow it to be built in a number of directions. She used white nylon with a 3D printer, an eight-piece collection encompasses a scaffold-ed corset, a feathered shoulder piece and a waist bracelet complemented by four trans-formative headpieces; including a horn and a mirrored mask, and a cut out helmet.

Catherine’s initiative collection is completely unique and can be used to stimulate visionary thinking and scientifically to develop the theatrical  of luxury fashion prototyping within the 3D space.

WILLIAM MORRIS 

William Morris was an English fabric designer, poet, book writer, and socialist. During his career, Morris created pieces in a different collection of crafts. These are mainly for furnishing, including over 600 designs for wall-paper, fabrics, and over 150 for stained glass windows.  In the field of textile design, Morris restored a number of dead methods, and demanded on the usage of good and better quality materials, almost all natural dyes, and hand processing.

'Chrysanthemum' wallpaper design by William Morris, produced by Morris & Co in 1877.

ANDY WARHOL

Andy Warhol was an American artist, director and producer who was an iconic figure in the visual art movement known as pop art. His work  analysed the link between artistic style, celebrity development, and advertising, that developed by the 1960’s, and stretched a range of media, including painting, silk screening, photography, film, and sculpture.

Warhol’s flower paintings, created between 1964 and 1965, were originally inspired by a photograph of many hibiscus flowers taken by Patricia Caulfield.

Warhol appropriated the image, cropped, copied, enhanced the contrast, and settled on a square format that meant the paintings could be viewed from any angle.

CATH KIDSTON

Catherine Isabel Audrey is an English fashion designer, businesswoman and author. She is specifically known for her floral patterns and has also written a number of books.

‘Orchard Bloom’ A bold and beautiful full bloom floral coloured in soft dusky shades Cath Kidston Autumn Winter 2016. 

COMPARISON

William Morris, Andy Warhol and Cath Kidston are all diffrent type of designers. The one thing they have in common is they all used repeated patterns. There are many differences between their work as they are all from a diffrent year which you can tell and see how it has developed from the 1800′s to the 2000′s. The colours have developed as well as designs that have been created. All these desgins have one thing that are similar which is the floral print patterns.