False Rasta

"Given Marley's anti-capitalist, anti-establishment identity, the idea of having a company that evokes the name of centuries-old pirates, and a very negative tradition of imperialist assault... sends a lot of the wrong messages," says Alleyne, who has written about the commodification of the Marley name. "I'm not sure if anyone involved in the whole process is thinking about it, but it's not a good conceptual foundation for this enterprise."

South Carolina sheriff captain under fire for donning blackface with Bob Marley Halloween costume

In a landmark trial, Marley's estate have successfully sued merchandisers for using his image without permission.

US 9th Circuit Court of Appeals Bob Marley Decision - 12 17502

Known by his screen name Conkorah, Nicholas Anson Murray has recorded a reggae version of Ed Sheeran’s “Thinkin’ Out Loud.” Sounding like Bob Marley singing blue-eyed soul, Conkorah has gained attention online for the reggae cover.

SPOILER: Doesn't sound even vaguely like Bob Marley.