EyeflowSEO

In 2015, Content will continue to spread its dominance over the world of SEO and internet marketing as a whole. We’re seeing more and more brands make the push for becoming more than just a website, but establish a knowledge base around their brand and extend their authority across the web. However, big brands are not alone in their push for more creative content. In fact, small businesses, local shops and more stand to make the biggest splash in the SEO industry if they can continue to create useful, quality content on their website. Shifting from Big Data Analysis to Even Bigger Content Creation Long gone are the days of what AdWeek calls, “tech mania.” In one of their newest articles, AdWeek addresses the need for businesses to dive in and make the shift from big data analysis to content creation. “The most successful companies will be those whose superior content draws consumers routinely and repeatedly.” As consumers, we are naturally drawn towards successful storytelle

Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the marketing world has known that the mobile web would one day surpass desktop Internet usage, but most failed to realize just how large the mobile revolution would be. However, all that has changed, as even Google has now taken notice by launching their Mobile-Friendly Test tool and labeling sites as mobile friendly on mobile SERPs. Over the course of 2015 smartphone and tablet usage across the globe is expected to exceed 2 billion, is your site prepared for the mobile revolution? The Rise of the Mobile Web The average smartphone user engages with their phone an upwards of 200 times per day. The average smartphone user engages with their phone an upwards of 200 times per day. If that stat alone isn’t enough to demonstrate the importance of mobile compatibility, consider this – over half of all mobile searches lead to a purchase. The

While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google. In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts. As Google s algorithm becomes more complex, it s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to stay ahead of the crowd and rank for years to come, here s how you can create content that Google and your users will love: 1. Length for Quality Content Writing It s hard to determine how long an article should be, but as a general rule of thumb, you should focus on creating articles that are at least 600 words long.  While it isn t definite, studies have shown that the longer an article is, the more likely i

The Pittsburgh Steelers are set to square off against division rivals this Saturday evening as they take on the Baltimore Ravens in the first of two AFC Wild-Card matchups set to take place this weekend. If the Steelers win, they will continue on their quest for their NFL-leading seventh Vince Lombardi trophy. After a rocky start to the season, the Steelers quickly bounced back to capture the AFC North title and a chance to host the Ravens at Heinz Field. While the Steelers are looking for their first playoff game win since the 2010 season, they will have the numbers in their favor. Playing in front of what is sure to be a raucous, sold-out crowd, Saturday’s matchup will certainly add to the storied rivalry between the two teams. Since 1970, the Steelers have posted a 20-8 record in home playoff games, with three of those wins coming against the Baltimore Ravens. The post Infographic: 2014 Pittsburgh Steelers Road to the Playoffs appeared first on Eyeflow Internet Marketing.

If your site has experienced a sudden decrease in organic traffic or you begin to see your targeted keyword rankings fall from Google’s front page results, your site may be experiencing the effects of a Google Penalty. While there are a variety of Google search engine penalties that may be causing the problem, the Penguin Algorithm is one of the most common causes. Since April 2012, Google’s Penguin algorithm has been working to help clean up some of the most common “over-optimization”, low-quality link building and spamming techniques from across the web. If you notice a sudden drop off in your site’s organic traffic, don’t panic. Keeping an eye out for the warning signs of a Penguin Penalty can help you quickly diagnose and fix the problem.  With rumors circulating that Google will now be updating the Penguin algorithm on a continuous, rolling basis, it’s now more important than ever to consistently monitor your site for signs of a Penguin Penatly. Conducting a Google

Back in August, Eyeflow CEO Phil Laboon became an internet celebrity when he transformed his canceled wedding ceremony into one of the city’s most successful fundraising events. Now Surgicorps and Laboon are looking to capture the magic of LemonAID one more time. To end 2014 on a high note, Surgicorps and Laboon have teamed up once more to raffle off the truly one-of-a-kind Tanzanite “Hope” Necklace. As Surgicorps’s “LemonAID” maker, Laboon will be selecting the winning raffle ticket at the MassMutual Pittsburgh Ice Rink at PPG Place at noon on Tuesday, December 30th. The aftermath of LemonAID for Surgicorps Using the donations and money raised at August’s LemonAID event, the Surgicorps team quickly shifted their focus to their next medical mission. The team arrived at the African country of Zambia freshly stocked with new supplies and funding, allowing them to help hundreds of patients receive life-saving medical treatment. As 2014 comes to a close, Surgicorps will offi

With the unofficial shopping holidays of Black Friday and Cyber Monday in our rearview mirror, the holiday shopping season is officially underway. Across the country, shoppers max out malls and sometimes their credit cards in hopes of finding the perfect gift for their loved ones. For many of us, holiday shopping brings ideas of long lines, cramped shopping malls and  a long, cold walk to the distant parking spot when it’s all said and through. However, some Americans are avoiding the headaches of holiday shopping altogether by looking online for their gift-giving needs. Shoppers Prefer Online Rather Than Waiting In-Line In a survey of over 800 Americans from across the country, the Eyeflow team has discovered that nearly 3/5 of our survey respondents will or already have completed some of their holiday shopping online this shopping season. If you have already invested some of your time into online shopping this holiday season, you are certainly not alone. According to data from IB

For many of us, keeping track of our own website’s SEO performance is hard enough. However, within the ever-changing world of SEO, one of the most importan

Whether your company is already in the middle of running an internet marketing campaign or you’re taking the initial steps, it is vital to not underestimate the importance of search engine optimization (SEO). There are an endless amount of methods that SEO experts use to help boost their search rankings and attract new and increased traffic.

In the past, SEO success could be made even if your site wasn’t necessarily user-friendly, unique or even all that useful. If you created the right signals it could still do very well in the search results.

Google+ has been around since June 2011. If your brand hasn’t already signed up for an account, it’s about time you set one up. Whether you think Google+ is just another social media site or another profile to represent your brand, it’s definitely worth taking the plunge. Follow the steps below to set your brand up today with its Google+ page.

One of the biggest hurdles for websites is how to get traffic without solid search engine rankings. With overwhelming proportions of traffic landing on websites directly from search results, it can be a devastating blow to companies who lack that pillar in their online presence. There are a myriad of obstacles that could be hampering your site from being found through search.

Sick days can cause a lot of stress, not only on your body, but also at work. Returning to the office to find an inbox full of emails, a lengthy to-do list and new projects to tackle can cause major stress for any individual. Getting back to work can be a struggle, but we all have to make the best of the situation. These three simple suggestions may help you find your way of dealing with this situation and get you back on track!

If you’re going to execute an SEO strategy in 2014 or beyond, you and your SEO team need to understand what tactics you should avoid. At Eyeflow we’ve created the 3 golden rules of link building in order to ensure each strategy will align with Google’s link scheme guidelines.

I’m going to Disney World! No seriously, I am, for a whole week, and I can’t wait! Except for the fact that I am already thinking about the work I will have to catch up on when I get back. Whenever you know you will be out of the office for an extended period of time, it’s always best to prepare ahead of time.

Since my first 5 months as an Internet Marketer, I’ve come a long way. I’ve been on more and more sales calls and am finding out I am answering more and more of the same questions on every call. So to make everyone’s lives easier, here are the answers to my most commonly answered questions.

One of the major SEO changes of 2013 was Google’s shift to keyword (not provided). While this caused a major upset in SEO keyword tracking, it also changed the conversation that inbound marketers and content developers are having with their supervisors. Now for content development and SEO copywriting stragegies, instead of keywords, we’re talking topics.