Extern Labs Inc

The real estate industry has a rich history deeply embedded in the fabric of human civilization. From ancient civilizations marking land with stones to the emergence of modern property laws, the concept of property ownership has undergone significant transformations. Fast forward to recent times, the real estate market has been a cornerstone of investment, shelter, and economic stability. However, its evolution has been markedly accelerated by technological innovations in the modern era.

The realm of real estate is undergoing a transformative phase, driven by technological advancements and changing consumer demands. Here are five key innovations revolutionizing the industry and shaping its future:

Proptech Revolutionizes Real Estate Property Search

The emergence of Proptech has revolutionized the property search experience. Platforms like Extern Labs leverage cutting-edge technologies, including artificial intelligence and machine learning, to curate personalized property recommendations. These platforms analyze user preferences and behavior to offer tailored listings, streamlining the search process.

Moreover, the integration of data analytics enables predictive property searches, anticipating customer needs and suggesting properties aligned with their preferences. Features such as virtual property tours, 3D modeling, and interactive maps provide immersive experiences, allowing potential buyers to explore properties remotely and make informed decisions without physical visits.

Blockchain for Secure Transactions

Blockchain technology has disrupted traditional real estate transactions, introducing transparency, security, and efficiency. Extern Labs, among others, advocates for blockchain's implementation in property transactions. Through decentralized and immutable ledgers, blockchain ensures transparent and secure property transactions by recording and verifying property ownership, contracts, and payments.

Smart contracts, enabled by blockchain, automate and execute agreements upon meeting predefined conditions, streamlining the closing process and reducing the need for intermediaries. This not only expedites transactions but also minimizes costs associated with legal procedures and paperwork.

AR and VR in Property Visualization

AR and VR technologies are transforming property visualization, offering immersive experiences to potential buyers. Extern Labs specializes in leveraging AR and VR to provide virtual property tours, allowing prospective buyers to explore properties remotely. These technologies simulate real-life environments, enabling users to visualize renovations, interior designs, and potential modifications before making purchase decisions.

These innovations redefine property inspections and eliminate geographical constraints, enabling global buyers to experience properties regardless of their physical location. This not only saves time but also provides a comprehensive understanding of the property's potential, facilitating quicker and more informed decision-making.

Big Data and Predictive Analytics

The utilization of big data and predictive analytics has revolutionized market analysis and decision-making in real estate. Extern Labs harnesses vast datasets to provide comprehensive market trend analysis and predictive modeling, enabling informed investment decisions.

Real-time data on market trends, demographics, and economic indicators facilitate more accurate property valuations, pricing strategies, and investment opportunities. These insights empower investors, developers, and real estate professionals to anticipate market fluctuations and make data-driven decisions, minimizing risks and maximizing returns.

Sustainable Construction and Smart Homes

Sustainability and smart technologies are increasingly becoming integral to real estate development. Extern Labs advocates for sustainable construction practices and the integration of smart home technologies into properties.

Eco-friendly construction materials, energy-efficient designs, and LEED-certified buildings address the growing demand for environmentally conscious properties. Moreover, smart home systems incorporating IoT devices, energy management solutions, and intelligent security systems enhance convenience, efficiency, and security within residential spaces.

Impacts and Future Directions

These innovations have significantly impacted the real estate industry, offering numerous benefits and opportunities for stakeholders. They streamline processes, enhance transparency, and provide a more immersive and informed experience for buyers, sellers, and investors. However, challenges such as data privacy concerns, technological adoption barriers, and regulatory frameworks must be navigated for widespread implementation.

Looking ahead, the industry is poised for further evolution. Continued advancements in AI, machine learning, and IoT will lead to more personalized and predictive real estate experiences. Additionally, the integration of sustainability into construction practices and the proliferation of smart infrastructure will define the future of real estate development.

Conclusion

In today's dynamic culinary landscape, restaurants are not just about serving delectable dishes; they're about delivering exceptional experiences. The advent of technology has revolutionized the way restaurants operate and engage with their patrons. Among the array of innovations, digital menus stand out as a game-changer, redefining the dining experience. Extern Labs, a pioneering Software and Web Development Company introduces Harbor Bites—a cutting-edge digital menu solution designed to empower small to medium-sized businesses in the hospitality industry.

The Evolution of Dining: Embracing Digital Menus

Traditionally, the notion of a menu involved printed sheets or boards listing culinary offerings. However, the digital revolution has ushered in a new era, transforming menus into dynamic, interactive interfaces. Extern Labs recognized this shift and developed Harbor Bites—a sophisticated digital menu system catering specifically to the evolving needs of restaurants.

Unveiling Harbor Bites: Redefining Restaurant Experiences

Harbor Bites is more than just a digital menu—it's a comprehensive solution crafted to elevate the dining experience for both customers and restaurant owners. Let's explore how this innovative product adds substantial value to restaurants:

Seamless Accessibility and Engagement

Harbor Bites offers an intuitive and user-friendly interface accessible via customers' smartphones or tablets. This accessibility transcends language barriers and enhances engagement by allowing patrons to browse through the menu seamlessly. It's not just a menu; it's an interactive platform offering vibrant visuals, detailed descriptions, and even allergen information at the customers' fingertips.

Personalization and Customization:

Tailoring the dining experience to individual preferences is crucial. Harbor Bites empowers customers to personalize their dining journey by enabling modifications, adding special requests, and even offering feedback—all through the digital interface. This level of customization fosters a sense of ownership and satisfaction among diners.

Efficiency and Operational Streamlining:

For restaurant owners and staff, Harbor Bites streamlines operations significantly. It facilitates real-time updates, menu modifications, and inventory management, eliminating the need for frequent printed menu reprints. This not only saves costs but also ensures accuracy and consistency in presenting the menu offerings.

Data-Driven Insights and Marketing Opportunities:

Harbor Bites is more than just a menu display; it's a data powerhouse. It gathers valuable insights into customer preferences, popular dishes, peak hours, and more. Extern Labs' product empowers restaurants to make informed decisions, optimize their offerings, and craft targeted marketing strategies to enhance customer engagement and loyalty.

Elevating Customer Experience:

The ultimate goal of Harbor Bites is to enhance the overall dining experience. Its visually appealing interface, ease of navigation, and informative content elevate the restaurant visit from mere dining to a memorable experience. Customers appreciate the convenience, efficiency, and modernity offered by this digital menu solution.

The Extern Labs Difference: Elevating Businesses with Technology

Extern Labs, a frontrunner in software and web development, specializes in crafting innovative solutions tailored to meet the needs of small to medium-sized businesses. Harbor Bites exemplifies their commitment to leveraging technology to empower restaurants, ensuring they stay ahead in an ever-evolving industry.

Future of Dining: Embracing Innovation and Technology

The future of the restaurant industry is intricately intertwined with technology. As dining preferences evolve, embracing innovations like Harbor Bites becomes imperative for restaurants aiming to stay competitive, enhance customer experiences, and optimize their operations.

Conclusion: Embracing Digital Transformation in Restaurants

Mobile app development has become an integral part of our lives, with nearly every aspect of daily living influenced by the apps on our smartphones and tablets. As the demand for mobile apps continues to rise, developers are constantly seeking the best tools and technologies to create robust and user-friendly applications. Choosing the right programming language and framework is crucial in this endeavor, as it can significantly impact the development process and the ultimate success of the app. In this article, we will explore the top five programming languages and frameworks for mobile app development in 2023.

Swift (iOS)

When it comes to developing mobile applications for Apple's iOS platform, Swift is undoubtedly the go-to programming language. Introduced by Apple in 2014, Swift has quickly gained popularity among iOS developers for several reasons.

Advantages of Swift

Performance Swift is known for its high performance and speed. It was designed with a focus on optimizing app performance, which makes it an excellent choice for resource-intensive applications. Its performance is often superior to Objective-C, the language it was designed to replace.

Safety Swift comes with built-in safety features that help developers write more reliable and bug-free code. Features like optionals and type inference reduce common programming errors and make debugging easier.

Ease of Learning Swift's syntax is concise and user-friendly, which makes it easier for developers to learn and work with. This can lead to faster development times and fewer coding errors.

Interoperability Swift is designed to work seamlessly with Objective-C, which means that developers can use Swift in projects that involve legacy Objective-C code.

Active Community Swift has a growing and active developer community, which means that developers have access to a wealth of resources, libraries, and third-party tools.

Frameworks for Swift

To complement Swift, there are several frameworks available for iOS app development:

UIKit The traditional UI framework for iOS app development. SwiftUI A newer and more declarative framework for building user interfaces in Swift. SpriteKit A framework for building 2D games. ARKit For augmented reality app development.

Kotlin (Android)

For Android app development, Kotlin has emerged as the preferred programming language. It was officially endorsed by Google in 2017 as a first-class language for Android development, and since then, it has gained widespread adoption in the Android development community.

Advantages of Kotlin

Conciseness Kotlin's syntax is concise and expressive, which leads to less boilerplate code and a more enjoyable coding experience.

Interoperability Kotlin is fully interoperable with Java, allowing developers to leverage existing Java libraries and gradually migrate their projects to Kotlin.

Safety Similar to Swift, Kotlin also focuses on safety. It provides features like null safety and type inference to reduce runtime errors.

Extensions Kotlin allows developers to add new functions to existing classes without modifying their source code. This feature, known as extension functions, simplifies code maintenance and enhances readability.

Coroutines Kotlin provides built-in support for coroutines, making it easier to write asynchronous and concurrent code.

Frameworks for Kotlin:

In addition to Kotlin, Android developers can utilize the following frameworks:

Android Jetpack A set of libraries, tools, and architectural guidance for building Android apps. Retrofit A popular library for making network requests. Room An ORM (Object-Relational Mapping) library for working with databases Firebase A suite of tools for building mobile and web applications, including authentication, real-time database, and cloud functions.

JavaScript (React Native)

React Native, developed by Facebook, has become a game-changer in the world of cross-platform mobile app development. It allows developers to use JavaScript to build mobile apps that run on both iOS and Android with a single codebase.

Advantages of React Native:

Cross-Platform Development: With React Native, developers can write code once and run it on both iOS and Android platforms. This significantly reduces development time and costs.

Native Performance: React Native apps are not web apps; they compile to native code, which means they offer near-native performance.

Large Community: React Native has a large and active community, which means developers have access to a vast ecosystem of libraries and components.

Hot Reloading: React Native features hot reloading, allowing developers to see the results of code changes instantly without rebuilding the entire app.

React Integration: If your team is already familiar with React for web development, transitioning to React Native can be relatively smooth.

Frameworks for React Native:

While React Native itself is a framework, there are several libraries and tools that can enhance the development experience:

Expo

A set of tools and services built around React Native that simplifies development, especially for beginners.

Redux A popular state management library for managing the app's state.

React Navigation

A library for handling navigation in React Native apps.

Dart (Flutter)

Flutter, developed by Google, has gained considerable attention in recent years as a powerful framework for building natively compiled applications for mobile, web, and desktop from a single codebase. Flutter uses the Dart programming language.

Advantages of Flutter:

Single Codebase Like React Native, Flutter allows developers to write a single codebase that works on multiple platforms, including iOS, Android, and web.

Fast Development Flutter's "hot reload" feature allows developers to instantly see the results of code changes, speeding up the development process.

Rich Set of Widgets Flutter provides a wide range of customizable widgets for building complex user interfaces.

Performance Flutter apps compile to native ARM code, delivering high performance and smooth animations.

Strong Community The Flutter community is growing rapidly, with developers creating and sharing a wealth of packages and plugins.

Frameworks for Dart (Flutter)

Flutter itself comes with a comprehensive set of libraries and widgets, but developers can also use the following libraries to enhance their Flutter apps:

Provider A popular state management solution for Flutter.

Firebase for Flutter Firebase provides a set of Flutter plugins for various features like authentication, real-time database, and cloud functions.

Java (Android)

Java has been the traditional programming language for Android app development for many years. While Kotlin has gained popularity, Java still remains a relevant choice for building Android apps.

Advantages of Java

Legacy Codebases Many existing Android apps are written in Java. For maintaining and extending these apps, Java remains a valuable skill.

Stability Java is a mature and stable language with a long history in the Android ecosystem.

Robust Ecosystem Java has a well-established ecosystem of libraries and frameworks that can be leveraged in Android development.

Resources There is a wealth of Java resources, tutorials, and documentation available for Android development.

Compatibility Java is compatible with a wide range of Android devices, making it a reliable choice for reaching a broad user base.

Frameworks for Java (Android)

While Java itself is a language rather than a framework, developers can use the Android framework and libraries to build Android apps:

Android Studio The official IDE for Android app development. Gradle The build automation tool used in Android development. Android Jetpack A set of libraries and tools that enhance Android app development.

Conclusion

In the ever-evolving landscape of mobile app development, choosing the right programming language and framework is crucial. The choice should be based on factors like project requirements, team expertise, and target platforms. Here's a quick recap of the top five programming languages and frameworks for mobile app development:

Swift (iOS): Ideal for iOS app development, known for its performance and safety features.

Kotlin (Android): The preferred choice for Android app development, offering conciseness and compatibility with Java.

JavaScript (React Native): Enables cross-platform development with a strong community and native performance.

Dart (Flutter): Known for its single codebase for multiple platforms, rich widget library, and fast development.

Java (Android): A stable and reliable choice for Android app development, especially for maintaining legacy codebases.

Ultimately, the success of your mobile app development project depends not only on the programming language and framework you choose but also on your team's skills and the specific needs of your project. Keep abreast of industry trends and be ready to adapt to new technologies as they emerge, as the mobile app development landscape continues to evolve rapidly.

The shopping methods of users are changing frequently, as are the shopping platforms. There has been a positive evolution in the product-buying process. 

eCommerce is all about selling goods, services, and funds over the internet. It‘s similar to starting your own company but online. When things are going so well in the eCommerce niche, everyone wants to get in on the action. 

Which is fair, as profit is what everyone looks for. 

If you are also someone who has an eCommerce startup and wants to start your business on big platforms like Amazon, then you have clicked on the right link. 

This blog will be a complete guide on how to start a business on Amazon. 

Why Amazon Tho?

Have you ever thought about why eCommerce businesses sell their products on Amazon? 

Amazon is a platform with more than 1.9 million sellers. It is the biggest online retailer all around the world, with eBay being the second. 

Amazon is a retail giant with over 300 million customer accounts, giving small and midsized businesses a platform to earn from online sales. 

This is an indication to give Amazon a shot. 

Here, are some more benefits of selling on Amazon-

It has high traffic. 

It provides turnkey solutions.

Amazon holds a phenomenal track record. 

It provides scalability

You can easily create a seller account on Amazon. 

Now, the point is how do I get started with Amazon?

For this, you have to decide the way you want to sell the products on Amazon. 

Make a Decision on How to Sell

One important thing about selling products on online platforms is to offer the sellers maximum flexibility so that they can sell products quickly. 

Some of the prevalent business models that you can try are:

1. Dropshipping

With the dropshipping method, you don’t need a warehouse or inventory. Whenever you receive an order, share the details with the manufacturer/ supplier to fulfil the order. 

This means you only have to take orders. The rest of the work, like obtaining items, storing them, and shipping them, can be outsourced. 

2. Wholesale

It is one of the popular models where one can purchase demanding products in bulk from a manufacturer or a brand at a relatively low cost or at a discounted price. It is then sold as an individual unit by listing it on the manufacturer’s existing listings. 

With this model, you can significantly commit to an existing product's demand.

3. Retail Arbitrage

In this model, one purchases products from brick-and-mortar stores or from a website. It is done to find low-priced or discounted items in retail stores and discount sites like eBay and Alibaba so that they can be resold on Amazon for a profit. 

4. Private Label

The private label model is different from the above three models. It involves more heavy lifting, such as sourcing products from a manufacturer. Working with manufacturers to customize products with your brand elements. 

This model involves more work. However, around 80% of US consumers have shown interest in private labels, so I guess it's worth the extra effort. 

5. Handmade 

If you are an artist or want to sell your products on Amazon, then this is the model for you. With this model, you can sell your handmade products on the Amazon marketplace. Amazon has also made a separate section on its platform where you can get better exposure and have higher chances of making a sale. 

A Quick Guide for Starting Your Business on Amazon

Starting a business on Amazon can be a great way to reach millions of customers and generate revenue. Here are some quick steps to get started:

Choose a product or niche: Decide what type of product you want to sell on Amazon. Do some research on what products are popular, what is in demand, and what you are passionate about.

Create an Amazon Seller account: Go to the Amazon Seller Central website and create an account. You will need to provide basic information about yourself and your business.

Source your products: You can either manufacture your own products or source them from a supplier. Make sure you find a reliable supplier with good-quality products.

Create a product listing: Create a detailed product listing with high-quality images and a clear description of your product.

Set your price: Price your product competitively. Do some research on the costs of similar products on Amazon to get an idea of what to charge.

Fulfill orders: When a customer places an order, you can either fulfil the order yourself or use Amazon's fulfilment service, Fulfillment by Amazon (FBA).

Market your product: Use Amazon's advertising tools to market your product to potential customers. You can also use social media and other marketing channels to drive traffic to your Amazon listing.

Monitor your sales: Keep track of your sales and customer feedback. Use this information to make adjustments to your product and marketing strategy. 

Some Pointers for Starting an eCommerce Business

Starting an e-commerce business can be exciting and challenging at the same time. Here are some tips to help you get started:

Research your market: Before starting an e-commerce business, research your market thoroughly. Identify your target audience, their needs, and what your competitors are doing.

Choose the right platform: Choose the right e-commerce platform that suits your business needs. Some popular options include Shopify, WooCommerce, and Magento.

Create a user-friendly website: Make sure your website is easy to navigate and user-friendly. Your website should have clear product descriptions, high-quality images, and easy-to-use shopping carts.

Offer competitive pricing: To attract customers, offer competitive pricing for your products. Do some research on what your competitors are charging and set your prices accordingly.

Focus on customer service: Good customer service is crucial for the success of an e-commerce business. Respond to customer queries promptly and offer a hassle-free return policy.

Use digital marketing: Use digital marketing techniques such as search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising to promote your e-commerce business.

Optimize your website for mobile: A significant portion of e-commerce sales come from mobile devices. Ensure your website is optimized for mobile devices with a responsive design and easy navigation.

Leverage analytics: Use analytics tools to track your website traffic, user behaviour, and sales. This information can help you make data-driven decisions to improve your e-commerce business.

Build a strong brand: A strong brand can help you stand out in a crowded market. Invest in building a brand identity that resonates with your target audience.

Final Thoughts

Starting a business on Amazon can be a great opportunity, but it's important to do your research and be prepared for the competition. Make sure you have a solid business plan and are willing to put in the work to make your business successful.

An e-commerce business takes time and effort, but following these tips can help you create a successful business. Remember to stay focused on your goals, keep your customers happy, and be willing to adapt and evolve as needed.   

In a world where innumerable technologies are introduced frequently, virtual reality is one name that keeps coming to everyone's mind these days. This virtual world has been extended in all industries, be it gaming, entertainment, real estate, fintech, art, or sports.  

However, as technology advances, it is no longer just about augmented and virtual reality. Now, there is an alphabet jambalaya of metaverse acronyms. Because of these many acronyms, they are often used ambiguously, making things more confusing. 

If you ask a non-techie, from their perspective, whether it's AR, VR, MR, or XR- all these are digital contents presented to users in an immersive way. 

“Virtual Reality” and “Augmented Reality” are definitely not new; these are the torchbearers of the immersive world. However, with all of the buzz surrounding the Metaverse, two new words, "mixed reality" and "extended reality," has entered the world of immersive technology. 

Are you also as confused as I am about the difference between all four terms? 

If yes, this article is surely for you. 

You are not the only one who is all muddled up by these acronyms that are in the air these days. It is this tech industry that has not been precise and often uses overlapping and conflicting language. 

Being a technical writer, I had to understand the differences among these acronyms. After some research, this is my take on AR vs. VR vs. MR vs. XR.

Let’s get over this confusion together!

Dive Into an Immersive World!

One thing common among all these acronyms is the word “Reality” and ironically, this technology isn't real at all. 

One more thing: the term "immersive" is at the top of all these terms. But what do you really understand by the term "immersive"?

Immersive media is digital content that is presented to users from the perspective of one person, creating the illusion that the user is present inside the content rather than observing it from the outside. 

This immersive thing, or “the sense of presence,” is one common attribute among all these terms. 

Let’s understand this with an example- you must have seen people arguing about shapes and colors. One person will think it's a complete circle, while according to the other, the circle is a little compressed from the top. 

One person thinks it's a dark blue color, while the other thinks it's black. This happens because we all perceive the world differently. We all process information in our heads and construct a reality that is unique to all of us. 

This is why we humans confuse "Reality” with the physical world, and that is why virtual reality feels so real even if it's not.  

To experience this immersive reality, you have to wear a VR headset. 

With a VR headset, you can feel present in the digital environment. There are people that literally run out of the VR room, even though they are aware that it's not real. 

So, what really happens is that the digital information overpowers your senses saying “this is not real”. But, for your body, at that moment, it is real. 

There is one word for it, “Virtuality Continuum”, that demonstrates the full spectrum of possibilities between the physical world and the virtual world. 

Surprisingly, this concept of the Virtual Continuum is very old, it traces back to the year 1994 when researchers Paul Milgram and Fumio Kishino for the very first time introduced this term.  

At first, it was VR vs. AR

Initially, it was Virtual Reality and Augmented Reality. Both the VR and AR terms are flying around for decades now. The word VR (Virtual Reality) found its existence in the year 1980 and AR (Augmented Reality) emerged in the early 1990s. 

The prime difference between AR and VR is where the user feels present. 

In virtual reality, the user feels fully present in a simulated environment, whereas in Augmented reality the user will experience a combined world of real and virtual content. To achieve a VR or AR experience the user has to interact with the virtual content in a natural way. 

But, don't mix up virtual reality with 3D simulations and 3D movies. Also, don't think of AR as a “Heads-up display” (HUDS).

To continue, here is the definition for you:

Virtual Reality (VR) is an immersive and interactive simulated environment that is experienced in the first person and offers a strong sense of presence to the user. 

Augmented Reality (AR) is also an immersive and interactive content that is spatially listed to the real world and experienced in the first person, offering a strong sense of presence within a combined environment. 

VR devices like the Oculus rift and Samsung Gear VR created quite a buzz back in the day. Now, this technology is established with many emerging competitors in the market like HTC Vive, Valve Index, and Oculus Quest. 

In the case of Augmented Reality, Apple is playing big with its AR smart glasses, which are planned to hit the market in early 2026. 

Tango-the Google Project also did a massive contribution to promoting AR technologies. The Tango supporting devices have sensors that process the data of the exact location and object. 

Now Enters XR and MR

For years, VR and AR dominated the field. However, in present times some new acronyms are becoming popular. These are Extended Reality (XR) and Mixed Reality (MR). 

XR is seen getting promoted more by the hardware and software makers as they are producing a system that can support both virtual reality and augmented reality. 

So instead of using “Virtual and augmented reality”, an unwieldy language, the term “Extended Reality” seemed a more convenient and catch-all phrase to the work that targets both.

By definition,

XR is a Real-and-virtual environment created through computer technology and wearables. It is an umbrella term. X in XR is variable and can be changed with any letter. 

About Mixed Reality (MR), well it is popular but it also creates great confusion as it's seen as a synonym for augmented reality. For decades, AR was used foremost in academia and industry, but in the year 2016 when Microsft launched HoloLens- for the first time used Mixed Reality in its marketing and thus the term MR got popularized. People try to differentiate both the terms MR and AR but it's just a matter of preference. 

It gets more confusing as recently several companies have started describing “Smartglasses” as a product of augmented reality or mixed reality when in actuality it’s just a “Heads-up-display” where flat data and images are presented into the user’s line of sight. 

But then, there is a distinction in user experience and some developmental complexities that don't allow these terms (AR and MR) to get interchanged. 

Occipital a startup in the field of computer vision has launched its product Bridge, which is a mixed-reality headset- it gives a user the power to map any given room and set the objects within it. In their marketing video, we can see a robot named Bridget fetching a ball and navigating around physical objects in the room.

This showed that MR has something that AR lacks.

Am I making it confusing? It is indeed a bit confusing. However, there is some feature that differentiates MR from AR.

Let's state it this way,

Augmented reality and Mixed Reality are not interchangeable terms. The prime difference here is- MR is AR but not all AR is MR. 

Augmented Reality is Composite and Mixed Reality is interactive. 

Use of AR, VR, and MR

The video gaming industry benefits a lot from Virtual Reality. Below are examples of where VR is being used in businesses-

Training and Education

Marketing

Engineering and design

AR in business-

Some of the main uses of AR are in-

Interior Designing

Virtual designing rooms

In Tourism

Advertisement and marketing

Data visualization

Use of MR-

In corporate world

MR in business training

In designing

In learning

Technologies used in AR, VR, and MR

The AR and VR industry is booming. Companies like Jelvix are developing AR and VR applications for smartphones and tablets.

The technologies used in AR and VR applications are:

GPS (for locating the real position)

Inertial compass (for determining the direction)

Tracking of hyperlinks, videos, photos, and texts in the database.

Screen information composition in overlays. 

In the case of MR, headset-based technology requires components like cameras to generate an environment that merges the AR and VR worlds. 

This Doesn’t Mean that the real in reality is lost.

The more virtual reality gets closer to the actual world, it seems like real reality is becoming very boring and unnecessary because of the engaging experiences that AR, VR, and MR provide.  

All this AR, VR, MR, and XR contribute to making Real Reality (RR) better and giving people joy in their daily lives.

However, there is still concern about the deterioration of real reality. Like the case with social media, where people connects the most to their online community making a social reality that is drastically different from the actual world. Although social media gives people real-life opportunities like finding new jobs, it also helps them make real-life connections.

Virtual reality and augmented reality are bound to follow the same path. Although there are definitely concerns about digital reality surpassing actual experiences. But we will find a way to seamlessly combine all types of environments. 

Summing Up

It is quite evident that, VR, AR, MR, and XR technologies are pretty complex but still different from each other. 

These technologies allow brands and marketers to attract the attention of users. In the virtual world, users can experience some strong emotions. 

You can give these emotions to your audience, making your brand more recognizable. 

Are you an online gaming enthusiast? Do you also buy your new smartphone by looking at how capable it is for gaming? Or are you normal? Well, both of these are normal. 

Online gaming has been a favorite sport of billions for the past decade, but it became even more popular in the years 2020 and 2021. This made us all believe that the mobile gaming industry is more user-engaging and rewarding. 

Today, the video gaming industry generates more revenue than any movie or sport. If you remember, the majority of this time was part of the COVID pandemic, where people were locked at home and there was no better option for enjoyment than online gaming. 

So, we can say that the current state of online mobile gaming is very thrilling, with many discrete options available, from free-to-play and in-app purchases to location-based and AR games. The amount of experience provided by mobile games is fantastic.  

In relation to this, 2023 is almost there (you’re screaming, I know!) and so are the new trends in the gaming industry. With new technologies getting launched literally every single day, there are massive opportunities for developers, gamers, game viewers, and companies alike. 

So, one question that I am sure is on everyone's mind is, "What are the trends that will govern the online gaming industry in 2023?" 

Let’s read about them. 

1. Online Ecosystem and The Metaverse

Metaverse is a buzz these days, and it will be the hottest trend in the online gaming industry in 2023. Since the very first day that Meta introduced this concept, the online gaming industry has been buzzing over these schemes of the metaverse. All of this is happening, even though it’s very early to contemplate the metaverse environment, be it the development cycle or the additional features.  

However, this new aspect of our online lives appears to be set to become a characteristic feature of the online gaming industry in the year 2023. It may not be surprising to see several companies spend more money and time developing a customer-driven program to entice you to spend more time in their online metaverse. 

We might see boundless competition, where the best casinos and gaming companies will be trying to prevail. 

2. Mobile Gaming is the Future

To be more precise, mobile gaming contributes half of the overall global revenues, i.e., $175.8 billion, generated by the gaming industry in 2021. For now, it is the biggest fragment of the global gaming market and showcases what the gaming and entertainment industry will look like. Among all kinds of mobile games, rummy is the most played, and you might have noticed that online gaming companies are bringing more and more rummy games into action. 

3. Cloud Streaming Devices

Cloud service providers are prominent hardware developers that are expected to transform the online gaming market in 2023 and beyond. Gamers can stream gaming videos straight from the server through cloud gaming services that offer content from the cloud to a gaming device. The receptiveness here is pretty similar to that of a local copy of the game; connections take place in seconds. 

However, they can be slowed down because of the upgrade of mobile internet technologies; companies like Amazon, Google, and Microsoft have been at the frontlines of this shift towards cloud streaming services for the time being. However, with the availability of fiber broadband and 5G mobile internet, technological constraints will gradually begin to disappear. 

This is one reason why the companies are investing more in creating these services, along with other streaming giants like Netflix-that have long been promising to make their entry. 

Cloud streaming can transmute the industry, as it will eliminate the requirement for game development lifecycles to be tied to hardware cycles.

4. Blockchain Technology

Gaming combined with blockchain can entirely transform the gaming sector and thus reconceptualize the gaming world. The mobile gaming world, which earlier was seen as a leisure activity, has now become a possible means of building assets- all thanks to blockchain technology. The ways through which blockchain technology will be transforming the mobile gaming industry into an economic endeavor are- 

Control and monetization of virtual capital.

Brushed up safety for games.

Increasing gamers dependability

Non-fungible tokens in gaming

proof-of-earning

5. Mobile XR(Xtended Reality)

Extended Reality is a hypernym for the admixture of Mixed reality (MR), Virtual Reality (VR), and Augmented Reality (AR). 

Mobile XR is indeed the future of gaming, as it will make online games even more immersive by offering a real-life-like experience to gamers, giving them the feeling that they have been transported into a completely new dimension. Soon you will see portable wearable headsets, intuitive interactions, convertible screens, and motion tracking becoming routine.  

6. Big Data and AI in Gaming

Artificial intelligence (AI) and Big Data are the two technologies that can lead to ground-breaking innovations in the gaming industry. Combining the two technologies mentioned above can result in more dynamic games with more advanced outcomes. AI can also simulate human behavior, making perfect graphics for games. Big data in the gaming industry will enable profiling of player behavior that will allow game developers to create an enchanting based on past performances by observing how the general public plays their games. 

Both of these technologies make the game more fun and challenging, give a more personalized gaming experience to players, improve the user experience, and make it possible to create more captivating and engaging games by using advanced machine learning algorithms. 

Future Predictions For Online Gaming

So the future trends that you can expect to see in the near future and in 2023 are: 

AR and VR games will become more popular in 2023. 

Smartphones will get cheaper-high quality gaming mobile phones will become cheaper making gaming more omnipresent. 

5G networks will promote mobile gaming in 2023.

HTML5 will become a primary gaming platform. 

There will be more virtual economies in the year 2023. 

Gaming in the metaverse will become ubiquitous. 

Summing Up

The mobile gaming industry is thriving these days, and there is no sign of it slowing down. The gaming industry is worth billions, and it will continue to grow in the coming years. The evolution in the gaming industry is making our lives really interesting, and thus, being in the mobile gaming industry cannot be more fruitful than this. 

We hope you find this trend and these technologies enlightening in relation to what’s about to happen in the upcoming years. 

This concludes that mobile gaming is a booming space with the potential to completely surpass the PC and gaming consoles.  

We are more than excited to be a part of this mobile gaming industry, as it has opened gates of opportunity. Now you should know how to take advantage of that.

We are actively involved in the mobile gaming industry, and you can leverage our expertise to build a game that you have dreamed of. We can make your dream a reality so that you can run your business. 

If you have any ideas and want to discuss them, Contact us!

So, who are you rooting for at the FIFA World Cup 2022? 32 countries, including Messi’s Argentina and Ronaldo’s Portugal, have qualified for the Qatar World Cup. You must be aware of all this if you are a football lover.

For many, football is not mere a sport; it’s an emotion.

And this emotion is elevated to the next level to make the audience more delighted and thrilled.

You are thinking, “How?”

Through indulging in the fantasy sports business.

Yes, let’s understand this through some facts:

Football is the most esteemed revenue-generating sport of all time. 4 billion people all around the world are huge fans of the game, and many are passionate about it.

This is what the fantasy sports industry takes advantage of, creating an engaging fantasy football app that will keep football fans interested for a long time. This works awesomely for football or any sports enthusiast, as these apps are fascinating and entertaining as the sports lover gets a chance to use their knowledge to win and earn rewards and points.

It is true that if you are pursuing a career in gaming, you can make a lot of money. Only the United States and Canada have more than 9 million fantasy sports players, according to data. Building a fantasy football premier league app is easy if you know the detailed steps.

Let me tell you one more fact,

There are 6.3 billion smartphone users, and the number of mobile phone users has increased by 36% and is now more than 1.14 billion. So the mobile industry is literally on fire.

So, now you know it’s a good idea to develop a fantasy football app, right? Let’s now understand the detailed process of building a fantasy football app.

Do You Understand Fantasy Premier League?

The Fantasy Sports Premier League is a virtual gaming platform. The users are the participants who have the option of assembling their own team of real-life players for the fantasy premier league.

You can create your account by filling in some basic details. Every player will have a fixed amount of points to create a team of 15 players.

Fantasy sports applications, whether it’s for football, cricket, or any other sport, are getting popular in the blink of an eye, and so they are the fastest-growing business all around the world.

In addition to this, these games are so interactive that one can not resist playing them for hours.

If you have a basic idea about the fantasy premier league, let’s now understand the football game development process.

Fantasy Football Apps: What The Stats Have to Say?

The fantasy football app development industry in the US has expanded to more than 8.88 billion dollars in 2022.

From the year 2021 to 2026, fantasy football app development is estimated to increase by $6.11 billion. In addition to this, the market’s expansion speed will accelerate between 2021 and 2026 at a compound annual growth rate of 6.51%.

Asian Americans are the largest fantasy sports demographic within the united states.

Fantasy football is played by 78% of North American fantasy sports players.

Over 9.1 million users worldwide played the fantasy premier league in the 2021–2022 season alone.

Types of Fantasy Premier League

There are various premier leagues that you can play to complete your desire to play interactive football games. These games are classified into different categories to attract the most users.

Some of the notable types of fantasy premier leagues are-

1. Fantasy football PPR

2. Draft league

3. Draft-only league

4. Best ball league

5. Public League

6. Dynasty league

How Does a Fantasy Football App Work?

The business model of fantasy football app development is to promote and engage users with the game so that they win real money and earn loads of profits. It is a win-win situation.

1. The player first needs to register himself with his email ID or any other form of social login to create an account.

2. They can sign up straight away or they can use the referral code given by their known ones. However, signing up with a referral code will give users some reward benefits.

3. If the users want to participate in the league, they should have an entry ticket to the league. It can be achieved by paying the entry amount. There are several payment options offered in the fantasy football app to facilitate quick payments.

4. Once you get permitted in the league, the player will have to make a football team based on the options they get from the fantasy app.

5. The end-user can make his team based on the prices given to each specific player.

6. The users can make numerous changes within the lock-in period. This is completely managed by the app’s admin panel.

7. In the match, the user can analyze their team’s performance based on the players they have selected.

8. After the game ends, the points will be given to the player according to their performance in the real game.

Features to Include In a Fantasy Premier League App

A fantasy premier league app includes multiple features that make it different from other game development software in the industry. These features allow the apps to build a good connection between the users and the app environment.

Features are essential to making an application unique, and they also create a sense of importance in the team’s mind.

The list of features a fantasy football premier application should include is as follows:

Leader boards

User profile

Player information

Create league

Join league

Dashboard

Manage money transfer

Real-time activities

Guides To Build a Fantasy Football Application

Finally, coming to the main point, let’s cover the important aspect of fantasy football app development. In this section, we will understand the app development procedure through a step-by-step guide, which is important for you to know.

1. Perform Market & Competitor Research

As the title suggests, you should conduct thorough market and competitor research to analyze the statistics of a fantasy football app. You can learn a lot about business strategy by conducting competitor research.

With proper research, you can analyze the steps that you should take for fantasy football app development to make your app stand out among others, and you can efficiently decide which method you can choose to develop a fantasy football app.

2. UI/UX

You should know that fantasy football app development must have a unique UI and UX. This is the stage where you will finalize the app design and decide what kind of UI/UX you want to have for your fantasy football application.

After all, the user interface (UI) is the most vital part that will attract the maximum number of users and improve the user experience.

3. Features & Functions

Once the UI and UX are finalized, you should look into the features and functions of the app. Some of the features are already stated above. You can make a list of features that you want to add to your fantasy football premier league app. Make sure to choose the best and most exclusive features for your app, as they can help you generate amazing revenue.

You can go through your competitor’s fantasy football app and study its features and functions; this will give you a little idea of what features to include in your own fantasy football app.

4. Development Phase

In this phase, you hire a mobile app development company. For developing a fantasy football app, you will need an experienced and skilled fantasy sports app development company. This will result in the successful development of a fantasy football app.

You should communicate with your developer about the application requirements on a regular basis to avoid delays in the creation of features and functions.

5. Testing & Launch

You must be aware that every business owner knows that fantasy football app development doesn’t really end with the development stage. After the development stage, it is important to make sure that your fantasy sports app development company delivers the app after testing the bugs and errors in the application.

Once there are no bugs, it’s a green signal for you. Now you can launch your app with the help of your development team.

6. Marketing & Promotion

Here comes the final and crucial stage of fantasy football app development. Through marketing and promotion, you can attract a massive audience to your app and make it to the top. You have to advertise your app in the market through promotions and marketing strategies. This way, it will become more popular than your rivals’. You should not avoid this step and can take the help of a digital marketing team or company to make your app stand out among the many others.

The Price of Creating a Fantasy Football App

If the blog is about development, it’s impossible for us not to talk about the cost needed to develop a fantasy football app. Creating a fantasy football application will cost between $23,000 and $50,000.

However, there are always factors involved in the development of an app that affects its cost. It would be good if you went through these factors that affect the cost of building fantasy football apps, as you would get an overall cost estimation.

Features & Functions

The more features and functions you’ll add to your fantasy football app, the more time it will take to create it. And since the developers charge on an hourly basis, every added feature will increase the number of development hours, thereby increasing the cost of developing a fantasy football app.

App Platform

The app platform that you will choose to develop a fantasy football app will also increase the cost of the project. You must be conscious that there are two types of app platforms: iOS and Android.

If you create your fantasy football app on Android, it will be less expensive than it will be on iOS.

To Sum Up!

The fantasy football app development industry is one of the leading technologies in the virtual gaming industry. With a fantasy premier league, you can have a complete experience and access the game more quickly.

This field is great for building a career and being the best among your competitors. To do this, you will need an enthusiastic and creative build that is capable to hold users on your apps for long hours.

Hopefully, this blog was helpful to you. If you are running a business and want to create a fantasy football app, then you must hire a mobile app development company.

Being one of the leading software development companies, we would suggest you hire a dedicated developer with years of experience and skills in building fantasy sports applications. Or else read our blog on fantasy sports app development to get more information.

I am curious about this new rising……umm….platform? Art platform? Blockchain?

Are you also curious about the same thing…..but hesitant to ask someone because of the fear that people will judge?

What’s the point of asking others when search engines are there? Simply Google your question and get rid of your curiosity. 

If you are reading this article, it implies you have arrived on our page. This blog will explain everything (A-Z) about NFTs (non-fungible tokens).

Unless and until you live in remote areas with no connection to the outer world, or you literally live in caves, you’re certainly aware of this new internet phenomenon called non-fungible tokens (NFTs). The media hasn’t been tired of this topic ever since a South Carolina artist sold a digital collage for $69.3 million. Even more astonishing is the fact that the creation can be copied and posted by anyone else.

So what’s all this buzz about? 

Let’s first start with the basics.

What Is An NFT?

non-fungible token

This doesn’t make things clear. Right! Sorry

This is what I knew earlier. Now, after doing lots of research and discussing with techies(doing this is hard), I think I can explain.

So, “Non-fungible” means that it’s eccentric (unique) and can’t be replaced with others. 

Like a bitcoin, it is “fungible”—you can trade one bitcoin for another, and you can get exactly the same thing.

The original and unprecedented trading card is, however, called non-fungible. You will get something completely contrasting if you exchange it for a different card. It will be like, you gave up a Pikachu and got a Shock Man (Rock Force).

But, there’s a twist to it. NFT is just a digital thing that can not be imitated at its crux. As I said, it's unique, one-of-a-kind. Digital items can be copied to infinity, so they are innately fungible. 

For many, NFT art is the answer to their digital ownership. 

What’s The Whole Point Of NFTs?

Well, it depends on whether you are a creator or a buyer.

Let’s first see from the artist's point of view-

As an artist, you might be fascinated by NFTs because they provide a path to sell your artwork that otherwise might not have been sold. Plus, there are some NFT marketplaces where you can get paid a percent and a slice every time your NFT is sold or exchanged. This will ensure that if your work gets popular, your art value can balloon up, and you can see some real benefits.

From the buyer’s point of view-

One obvious point is that buying art can let you financially support artists you like or admire. Buying an NFT will also get you some basic usage rights, like being qualified to post the images online or set them as your DP. 

Plus, of course, you will have bragging rights that you own a famous piece of art with a blockchain entity to back it up.

What if you’re a collector-

Yes, NFTs can also work like tentative assets, where you can purchase an art piece and hope its value increases one day so that you can sell it to gain a net profit.

non-fungible token—-receipt for NFT arts and other digital items.

However, don't misinterpret NFTs as non-fungible tokens of artwork and music. One can make use of NFT technology to produce ticket counterfoils that cannot be duplicated or reused. Some think of NFTs as an extra-secure replacement for contracts, leases, and deeds.

Digital assets like artwork or MP3s are still fungible if they are linked to an NFT. Because these files are still fungible, anyone can save them to their hard drive or mint them into a new NFT with a new “serial number’.

How Do NFTs Work?

Now, let’s move to a more advanced stage and learn how NFTs work. 

First, NFTs inhabit the Ethereum crypto blockchain. It is a distributed public ledger that stores information about all the transactions.

Second, NFTs are considered individual tokens with valuable information held in them.

Third, since they have a value originally set by the industry and demand, they can be preferred and sold just like physical artworks.

Fourth, NFTs' unique data makes it easy to verify the ownership and transfer of the tokens between the two parties.

Use Cases for NFTs

People who are into crypto trading and love to collect artwork use NFTs. However, some of the other uses of non-fungible tokens are:

The primary use of NFTs is in digital content. Artists and content creators see their profits increased by NFTs. This strengthens the creators' economy, where creators have control of their content over the platforms they use to broadcast it. 

NFTs have attracted considerable interest from all game developers. NFTs can provide a lot of ease and assistance to users. Normally, you can purchase items for your player or gaming character during an online game. 

But with NFTs, one can recover their money by selling the items once they are done with them. 

Both non-fungible tokens and DeFi (Decentralized Finance) have the same framework. DeFi apps can let you borrow money by using insurance. Decentralized Finance and NFT both work together using NFTs as collateral.

NFTs offer your domain an easy hark back to names. This will work like a website domain name, making the IP address more valuable based on relevance. 

The best part is that even popular personalities, like Snoop Dogg and Jack Dorsey, are getting engrossed in the NFT by releasing distinctive memories and artwork by selling them as asset-backed NFTs.

How to Buy NFTs?

After knowing this much about NFT and its advantages, you might be curious about buying NFTs. 

Now, if you want to buy NFTs, you should know about some important points before you buy them. Let’s see what those points are-

1. You will require a digital wallet so that you can store your NFTs and cryptocurrencies there.

2. Then you have to purchase a few cryptocurrencies based on the kind of cryptocurrency your  NFT provider accepts, most probably it will be Ethereum. To buy cryptocurrencies, you can employ platforms like OpenSea, Coinbase, Kraken, PayPal, etc. to buy cryptocurrencies.

3. Once you have made the crypto purchase, you can shift the crypto from the exchange to your crypto wallet.

Top 5 Ways To Make Money From NFT

What’s the point of buying NFT, if you can’t make a profit out of it?  Yeah, if you want to buy it for keepsakes, then it's another thing.

Moreover, the top five ways to make money from NFTs are:

1. Play-to-earn games: These are some kinds of games that allow you to own the fortune you earn or unravel in a game. You can trade these non-fungible tokens on a marketplace or within a game’s store.

2. Collecting: There are various people who collect NFTs, spotting new artwork and HODL until there is an increase in their values (they can also decrease).

3. Flipping NFTs: This happens a lot, some people buy NFTs to sell them at a higher price. However, it can be risky.

4. Investing in NFTs: If you are serious about NFTs, you will have to find projects and invest in them. 

5. Create your own NFTs: The good thing about NFTs is that anyone with a computer can design NFTs. You can now also create NFTs for free, although there are some restrictions.

To sum up,

Whether you want to invest in NFTs or not is a personal thing. 

However, I hope this blog on non-fungible tokens has cleared all your doubts and confusion about NFT, how it works, its uses, and how you can buy them.

One thing is certain, NFTs are here to stay as they are making some people money and they are creating new possibilities for digital art and artists. However, we will still advise you to be cautious about the use of platforms. 

And if you want to create NFTs or get into a blockchain, make sure you have the best blockchain developer. 

You can hire a blockchain developer from Extern Labs with the guarantee of disrupting the blockchain marketplace for good.

Hire Trained Magento Developers | Extern Labs

Hire Trained Magento Developers | Extern Labs

In countries where LGBTQ rights have been accepted, you can spot many dating apps that are solely dedicated to them. And in countries where LGBTQ rights have recently been legalized, people are coming up with ideas for developing LGBTQ+ dating apps. 

 The concept of dating is not new, nor is the concept of online dating. However, online dating apps for the LGBTQ community are something new that has gained lots of attention recently.

 Why not, after all the regular dating applications and websites were only suitable for straight people. But the world has progressed a lot and is growing daily. 

 Now if LGBTQ dating apps are getting popular then how come we won't write any blog on this?

In this blog, we will be covering all aspects of developing an LGBTQ dating app.

Let’s move ahead and discover how to develop the best LGBTQ dating app in 2022.

LGBTQ+ Dating Mobile Application

There are some popular LGBTQ dating applications that have successfully transformed the space of online dating by creating dating apps for queer, gay, lesbian, bisexual, or transgender people. Several dating apps are solely for the queer community. 

 The gay dating apps provide a launch pad for all the people in the gay community so that they can find their ideal partner.

The whole notion of online dating is to allow two individuals to find their like-alikes and get to know each other. If they make a good connection, they can try dating each other. The main reason for developing online queer dating apps is to connect people of the same community, which can sometimes be challenging for the queer community. Along with this, online gay dating apps solve many such gay community problems.

 After all, the attitude of the public towards same-sex people has changed positively, giving freedom to queer individuals.

Monetization Opportunities Offered By Gay Dating Mobile Applications.

As mentioned statistically, the queer dating application market offers various opportunities to generate revenue as end-users are willing to spend their money to find their life partners or their ideal matches.

 The proof of this is- the dating apps' paid subscribers have reached an overwhelming $10.8 million, up from $3.4 million in 2014. As for Tinder, it has 6 million paid subscribers all around the world.

 Thus, if you want to create a dating app for the queer-gay community; it is quite evident that the app will definitely make money for you.

Moreover, we are here to help you with our services, with our ideas, and through our blogs.

 Here are a few ways through which you can make money through your online gay dating application:

1. Paid Subscription

The very common and general profit stream is paid subscriptions. 

In paid subscriptions, users have to pay to use all the app features, and the billing is on a monthly or annual basis. For instance, it allows the application users to get benefits from various features - an ad-free application version, profile showcases, and unlimited swipes.

This method guarantees an instant return as soon as the user installs the application.

2. Selling Advertisement

Affiliate networking is the best way to earn a great amount of money for your queer- LGBTQ dating apps. Showcase the relevant advertisements and interesting deals and offers from shops, cafes, jewelry stores, clubs, florists, gift shops, etc., and you will get paid for displaying these advertisements on your applications.

Generally, the earnings from this model are received through affiliate businesses depending on the number of clicks and installs.   

3. Event Ticket Booking

Most often, when two individuals are on a gay dating app, they plan to meet soon. This is where you can easily offer event ticket bookings. The users will take more interest in this as they won’t have to leave the app to find places for the meet-ups.

4. eCommerce Integration

It will be a beneficial way for the LGBTQ dating application to integrate eCommerce functionality into the application, offering end-users to purchase interesting products and services.

Advanced Features of the LGBTQ Dating App

There is huge competition in the world of dating, and your lucrative unique app ideas can really be put to good use by having some unique features and functionalities to attract the audience.

 Here is a list of some advanced app features that can work amazingly for your gay dating app:

1. Login-Signup

This feature allows convenient sign-up and sign-in for the application's users. With this, there is no requirement to fill in boring details, as the customer can easily start using the application by integrating it with their social media handles, as they wish.

2. Image Editing

The queer dating application requires the app users to display their profile pictures and extra pictures, thus, the users often like to do slight editing to their images to conceal zits or enhance their looks or overall appearance a little.

Therefore, it would be great if the application provided image editing tools to the customers, so they wouldn't have to leave the app to visit another site for image editing.

3. In-app Call & Chat

When customers have the facility of in-app call and chat features, it makes it simpler for them to use the application because they can have long conversations with their connections within the application itself. This also boosts user engagement by making users shell out more time on the app.

4. Push Notifications

It is one feature that allows people to always stay updated and informed of new events, matches, or messages. Push notifications can even be integrated with geolocation functionality to inform the user that their data is in proximity. This can be a beneficial feature for the application.

5. Matching Algorithm

It is an AI feature that evaluates the behavior of a person on all digital platforms, as the behavior analysis depends on the digital footprint of a person, which comprises information about them on social media, YouTube playlists, search history, types of pages visited, and more. Big data technology is used to conduct this type of analysis. 

6. Mathematical Algorithms

The matching on online dating apps is done based on mathematical algorithms to evaluate the accuracy of the information provided by the users on their profiles. The profile information is also analyzed through various surveys; like-

Physique, and height.

Interest compatibility, in terms of hobbies or favorite foods. 

Personality characteristics like gender, age, etc.

Friend connections to develop more trust and confirm user safety; for this purpose, data is used from social networks.

Moreover, since mathematical algorithms are quite in-demand, they are not always precise and accurate.

This is mainly because people also put flawed information about themselves in their descriptions or surveys.

7. Geodata Matching

By making use of geolocation data, an algorithm will be able to offer users a date near to their current location if they prefer this. 

Also, if the user moves from their location and wants to look for their ideal match in a new location, the feature will allow this.

So, geolocation matching offers many benefits.

8. CMS

"CMS" is abbreviated as "Content Management System." This functionality is used to skillfully manage the content uploaded to the application. For instance- news, blogs, events, etc. Content is important to keep the users occupied with the app, and thus good importance should be given to CMS.

9. CRM

Customer Relationship Management (CRM) is a great feature. It is crucial for maintaining a good customer relationship. CRM integration is customer-focused and keeps an eye on their likes and dislikes so that suitable services and recommendations as per their preference can be offered.

10. Loyalty Programs

The end-users like the concept of appreciation as it makes them feel special, and this helps in increasing their engagement with the application.

So it would be awesome if rewards were offered like gifts, coupons, a couple of tickets for shows, movies, etc. This will be significant in increasing the loyalty of the users towards the application.

11. Analytics

This feature can be useful to track the user’s interactions within the dating app, like how much time they daily spend using a specific feature or glancing at a specific type of content. This will allow the dating app to provide tailored services to the app's users to boost sessions with the app further.

Choose Extern Labs.

We are a mobile and software development company with industry experts on our team. 

If you want to develop an online LGBTQ dating app, then you have to carefully study the market trends, functionality, and chances of benefits for your upcoming app. One way would be to start the product launch in a small niche to avoid big competition. And this will also give you a chance to grow and earn good revenue.

 To make things short, be creative and take inspiration from the world around you. 

Now that you are informed about all the features, costs, and factors required for developing an LGBTQ dating app, it’s time to hire an expert mobile app development company to get a quality mobile app that can work seamlessly.

 Contact us today to get a free quote for your online queer dating application.

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You'll probably have heard about "MarTech," but if not, no worries. It is a brand-new, not-so-common term among marketers and developers.

But is it only a term, or is there much more to it? Is MarTech a useful thing?

Well, it is definitely not a new fad tech term. MarTech holds a magic box that offers compelling data that can guide you to skyrocketing interaction with your end-users. MarTech is the crossroads of digital marketing. And one thing is clear; it's here to stay!

If something so powerful has been introduced into the market, there must be a blog about it. 

By the end of this blog, the term MarTech will be apparent to you, and you will see how it can influence your business in various ways. 

Let's get started! 

What is MarTech?

 MarTech is software and a platform that aids an organization or an individual in achieving their marketing goals. It is an umbrella term and covers everything, be it email templates or data analytics. 

The critical point to understand here is that every person and every business has their own unique MarTech requirements, and this exponentially growing domain is making big jumps to fill any kind of open niche.

Considering the data of the last few years, it is pretty evident that this field has experienced exponential growth. 

The MarTech industry has grown 20% in just one year, and in present times, 70% of the businesses in America have increased their marketing budget by around 6%.

However, being in a digital marketing team doesn’t mean being a technophile. But, it does imply that you should understand the essential benefits of the tools to improve your marketing strategy and achieve business goals.

The use of technology in digital marketing is not new, but with the adoption of the MarTech stack, one can see a dramatic and dynamic rise in their business.

Who knows, it might be possible that your competitors are already using MarTech stacks to plan successful campaigns. You should start today if you still haven’t started thinking about automating and optimizing your campaigns through MarTech stacks.

But how does technology affect marketing?

To understand it more vividly, take the example of email marketing.

Martech allows marketers to ad-lib send triggered emails to end-users as a response to their specific actions.

For example, when a user visits your website and gives an email address to download your blog, you can use this action to send an email to provide them with targeted information about your services or products.

With MarTech, you can learn more about customer preferences and needs and track the links they can click when they get an email. 

Benefits of MarTech

The benefits of marketing technology tools are:

More work, less time

It saves time and smoothens workflows using tools and marketing technology tools to do continuous and time-consuming tasks like data pulling, converting file formats, and generating revenue.

Improves internal communication.

This opens the gate to communicating openly on matters like project status and team goals to enhance tracking and provide complete visibility of progress to the team members. 

Create attractive content

It would be best to make your audience feel like you really understand them by using the insights and data to understand performance, optimize the commission according to the requirements, and deliver it to the targeted audience.

Develop better relationships.

Nourish the customer and buyer relationship by always knowing what to say by having easy access to past conversations, subscription information, and more.

Grow strong together.

The worth of each tool will enhance and amplify when they all together minimize the friction in the work roadmap, in turn letting you work faster and wiser.

Popular MarTech Trends.

To help you choose a suitable MarTech method that you can count on, we enlisted the six biggest MarTech trends that will impact both the MarTech world and the marketing world.

More spending on analytics

If you think of skipping the idea of adding an automatic analytical tool to your MarTech stack, then don't.

These tools will help you understand almost every aspect of a marketing campaign, from users' behavior to their conversion rates.

Moreover, the marketing analysts' budget will grow by 61 percent in the next three years. That's massive. No one wants to miss an opportunity to get early access to a tool that can literally change the way they do business.

A few benefits of marketing analytics tools are:

Getting real-time, inclusive outcomes of marketing efforts across niches.

Enhancing lead generation through actionable acumen.

Gaining vision into customer behavior and preferences.

Making use of predictive analytics enables businesses to be proactive instead of reactive. 

Greater emphasis on personalization

We now understand the significance of personalization in marketing maneuvers. This strategy means delivering tailored content to customers. This customization builds a strong connection with consumers, dealing with them as individuals rather than as a mass market.

Some joint personalization opportunities are:

Targeted emails

Personalized video messages

Product or services recommendation

Social media

In the near future, this pervasiveness will only grow, and the companies that don't use tools will fall behind. 99 percent of marketers believe that personalization helps to create strong customer relationships, and 44 percent of consumers agree that they are willing to switch to a brand that can personalize its marketing material better.

If you are still not taking advantage of these tools to learn more about your potential customers through their tools, then you are lagging in building relationships with customers.

Transition away from third-party cookies

If you are a marketer that heavily depends on third-party cookies, please hold your seats as you may experience a bit of a shock.

In 2020, Google declared that it would phase out third-party cookies within the next two years. Google Chrome comprises 65 percent of the web browsing market, which will have an overdramatic impact on gathering users' data.

So, if you or your team depends on the information from the cookies to understand users' behavior, you have to reconsider your strategy. According to an Adobe survey, two out of five brands are still unprepared or have a strategy to gather consumer information post-cookies.

Moreover, the marketing analysts' budget will grow by 61 percent in the next three years. That's massive. No one wants to miss an opportunity to get early access to a tool that can literally change the way they do business.

A few benefits of marketing analytics tools are:

Getting real-time, inclusive outcomes of marketing efforts across niches.

Enhancing lead generation through actionable acumen.

Gaining vision into customer behavior and preferences.

Making use of predictive analytics enables businesses to be proactive instead of reactive. 

Thus, to prepare for the future, digital marketers must get along with this trend of customization and personalization to understand their potential customers.

High demand for data privacy and security.

If you regularly watch the news, you must be aware that data breaches are common. The United States alone has experienced data leaks of 660 annually to over a thousand dollars within the last decade.

If you think this isn't related to you, think again. Your website and end-users data are the most valuable assets of your company, and you have to protect them from all ransomware attacks.

A surge in the importance of campaign automation tools

Automation in marketing will make every facet of your marketing maneuvering smooth.

Utilizing these tools will reduce the total time spent, errors, and unnecessary expenses. We are not making this statement overstated. The marketing automation market is expected to grow 8.55 percent annually, with 50 percent of businesses already leveraging these tools.

Time-saving

An effective spend

Scalability

Strong measures of success

The increasing importance of direct mail

Direct mail is still alive; 42 percent of the direct mail receivers engage with your send through reading or scanning.

Seventy-three percent of Americans prefer direct mail marketing because it gives them the freedom to read the mail at their convenience. 

That is why you should reevaluate your company's direct mail strategy to find new avenues for you to contact your potential customers through their physical maildrop.

Some of the advantages of direct mail include:

Personalization opportunities

Builds trust

Ease in tracking

Accompany your digital campaign

cost-efficient

It's All About Data!

Marketing is all about relying on facts and figures. Because of the prevalence of data in marketing, businesses, big or small, have gained immense opportunities and challenges.

In terms of challenges, small and medium-sized businesses (SMBs) now have to put extra effort into safeguarding their users' data to avoid becoming the victims of cyberattacks.

More data equals more information about the user and the prospects, which means more opportunities to expand.

Advanced MarTech solutions are friendly with other systems in the entire department, assisting marketers in uniting and retrieving information across the previously inaccessible business. 

To sum up,

What is the future of digital marketing? When businesses are shifting all of their marketing digitally, there has been a lot of emphasis on implementing technologies that help these and have already become more pronounced. With the importance of this implementation in marketing, companies are frequently asking what MarTech tools they need and how MarTech will benefit their objectives.

In short, the potential of a MarTech tool is to aggregate and analyze data. And we can look for more businesses to support their MarTech stacks with investment when digital marketing continues to rise. 

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Skills required for Metaverse Developers

Metaverse developers are responsible for creating fascinating, engaging, and immersive worlds. As a Metaverse developer, you must create interactional games, platforms, and experiences where users can interact with each other in an exciting way. The majority of the Metaverse developers' work revolves around virtual, augmented, and mixed reality technology. However, programming skills and soft skills are also important.

Some of the essential skills that you must have as a Metaverse developer are:

Programming skills

Software Development

General knowledge of XR

XR SDKs

Knowledge of User Experience

Graphics and Animations

Soft skills