The Anatomy of a Perfect Event Page: Boost Your Attendance with Tickets99
The deal occurs when your Event Page grabs eyeballs and pushes them into buying the tickets; the rest is just half the work done in creating the event. This is where a great Event Page holds the difference to your getting live audiences or going home empty. At Tickets99, we master the art of making compelling event pages to pull in, engage, and convert site visitors into attendees.
In this article, we are going to perform surgery on the anatomy of an ideal event page and identify the key elements that can get your event to turn into success. The best part is we'll showcase a firm brimming with features: Event management software firm platform, which is going to help you to design an event website doing all this and a lot more.
Inviting Title and Description of Event
Title:
The event title is the first bit visitors will see, so make it savvy, informative, and attention-getting. It should give your visitor an instant feel for what your event is all about.
Example: "Summer Beats Festival: Get Ready for a Night to Remember with Great Music and Loads of Fun"
Description:
Give a brief, attractive description noting the event type, major attractions, date, time, and location.
Sample: "Come and join the Summer Beats Festival, a night full of electrifying performances from the finest DJs, gourmet food trucks, thrilling activities, and fun. Cannot wait to welcome August 20th, 6 PM to midnight, Central Park."
2. High-Resolution Visuals
Images are bound to make all eyes wander at best and puzzle together a bright, active image of your event. Apply our favorite high-resolution photographs and playful video clips to pique their interest in what they're here for.
How to implement:
Upload pictures of past events.
Upload any videos that may offer the user 'behind-the-scenes' of the performances/ activity/speaker.
3. Comprehensive Event Schedule
An event agenda will enable your attendees to plan their day. It also creates suspense for each particular session, performer, or activity tied up to the day. For instance:
6:00 PM: Gates Open
6:30 pm – 7:30 pm: Opening Act : The Local Band
8:00 PM - 10:00 PM: Headline Performance - DJ Awesome
10:30 PM -12:00 Midnight: After Party with Special Guest
4. Speaker and Performer Information
Feature each of the other key speakers or performers at your event. Included would be their bio, image and social media or website link.
Example:
DJ Awesome: A world-class DJ that has lit up global stages with his high-octane shows and that boasts a string of top-rated hits on music charts.
5. Showcase Sponsors and partners
Adding sponsors and partners will help build reliability and support to your event. If they showcase it on the event page, it might add some great relations with potential sponsors for the future events you would host.
Example:
Sponsored by:
XYZ Beverages
ABC Clothing
123 Tech Solutions
6. Social Media Integration
Add links to social media handles to drive more engagement and reach. Also, enable sharing buttons so that the attendees can share your event with its network/profile, quite easily.
Best Practices:
Show live feeds of social media.
Create a buzz by using event-specific hashtags.
7. Event-Specific Website
When you have such an array of elements on one page for any event, it could get overwhelming, except that it is pretty easy to do when using Tickets99. It gives you a totally end-to-end event website that eases registration, manages digital campaigns, and tracks engagements of attendees in real-time.
Key Features:
Multimedia Showcase: Display high-quality images and videos to entice them on what is coming their way.
Social Handles Integration: Add and display your social media handles for increased user interaction.
Past Events and Speaker Details: Show past event accomplishments and a big brief for a speaker/performer.
Sponsor Highlights: Bring sponsors up on stage for maximum credibility and to have a good relationship with them.
Upcoming Agenda Display: Includes a detailed session itinerary to allow your user to view a glimpse of the event in advance.
With Tickets99, registering for an event really couldn't be easier. Now you can prepare custom agendas for your event, conduct digital campaigns E2E for your event, and monitor the real-time engagement of the attendees in the events being managed within your organization. All the event's information is in one place and readily available at the attendees' fingertips, reducing the hurdles to keep abreast of it all and remaining in a rush.
8. CTA Clearing
Your landing page, as with everything else, should have only one clear and compelling call to action. Again, in this way, it's very easy for that site visitor to go ahead and buy tickets or register, so put a clear and visually appealing CTA right on the page.
Eg.
Get Your Tickets Now!
Register Today and Save!
Conclusion
Preaching appointments and event pages is one model toward making your event a success. This does not only preach attendance but incorporates the features aforementioned and uses the great features set out on Tickets99; you get an event page that not only attracts but also engages and finally converts visitors into attendees.
Ready to elevate your next event? Click on through to Tickets99 today to get started building out your perfect event page.
