ten years ago as part of my creative writing degree we had a class on professional development where we learned how the publishing process works for different mediums and how to choose an agent and what the role of a publishing house is and back then, the advice was "self-publishing has its advantages but a traditional publisher will provide editorial support and market your book and if your book sells well enough they want to invest in your future" and now basically none of that is true anymore. books make it to shelves with noticeable errors and structural issues that could be addressed with one or two more rounds of developmental editing, authors are expected to do more and more of the marketing themselves to the point that they are expected to be social media influencers in their own right, and publishers appear to be prioritising flashy debut novels with huge advances they don't outsell, which means the author is less likely to get a follow-up deal.
Obviously a publisher is a business and a business needs to make money, but the idea used to be that you'd have a couple of very successful authors who bring in so much cash that they subsidise the new kid who is building a back catalogue of books that sell okay until they get name recognition and pay for themselves. I was told back then that a couple thousand pounds was very reasonable for a debut novel because you want to get royalties for the sales exceeding your advance and that way the publisher sees you as a profitable investment. The last couple of years I keep hearing about six figure book deals for debut (!) literary fiction (!) novels, what on earth?
I'm not saying that the publishing industry is uniquely awful or that it's worse than it's ever been or whatever, but especially in a time when reading and talking about books is trendy and there is so much money in books, it feels very, I don't know, symbolic? Prioritising flashy one-time projects over sustained and sustainable growth. Investing only enough resources to make your product fit for sale but not enough to make it good because people will buy it anyway. It's frustrating to me as a reader and as an aspiring writer and as a person existing in a capitalist system.
