Break

commercial ideas: 

Product brainstorm: Red bull, Oreo, Barbie, Sunglasses, Chewing gum, watering bottle, Markthal, Merci, chips, earplugs, Tony’s, Wicky, Tictac, lollipop.

We have chosen for the Markthal in Rotterdam, The Netherlands. Because it doesn’t have a commercial yet and it’s fun to do. 

Logo: colours, simple, 

Many people think of plagiarism as copying another's work or borrowing someone else's original ideas. but you can make it sound less offensive by calling it “copying” and “borrowing” but it isn’t allowed to commit fraud. Almost every form of expressions fall under copyright so it isn’t smart to steal someone else’s work.

In other words, plagiarism is fraud. It is stealing someone else work without permission and lying about it afterwards.

Plagiarism is the idea of using another person’s words or ideas without crediting the original author or creator. This means that everything you copie from someone is not legal. And it is so easy to plagiarize. You can find it everywhere; the internet, magazines, the newspaper or other things.

How can you avoid plagiarism? You always have to mention the name of the author or creator where you get the information from. It is important to be aware of the fact that plagiarism is punishable. 

Plagiarism means using someone elses words, ideas, images, music or inventions as if they are yours. It is illegal and punishable. Plagiarism can be found in books, movies, music and on the internet.

What is the product being advertised?

Maoam Candy

How does the commercial attract your attraction?

The man who is dancing the whole time.

What details are provided to create an interest in the product?

Weird dancing people, they make a funny faces.

How does the commercial make the product desirable?

It doesn’t, because the candy doesn’t go with the dancing.

What language is used to urge you to buy the product?

He is excited and full of power in the last part of the commercial. 

What visual techniques are used to engage the viewer?

Different shots of the dancing people and you see a man watching him in a second.

Would this commercial influence you to buy the product?

No, because the dancing doesn’t make sense in this commercial. If we would really buy it, it is not because of the commercial. 

What is the product being advertised?

EVIAN

How does the commercial attract your attraction?

Dancing babies.

What details are provided to create an interest in the product?

You only see the product at the end of the commercial. 

How does the commercial make the product desirable?

It doesn’t, because the product shows up at the end and not in the whole commercial.

What language is used to urge you to buy the product?

There’s no talking.

What visual techniques are used to engage the viewer?

Realistic dancing babies. 

Would this commercial influence you to buy the product?

No, the product doesn’t attract us because of the commercial, the commercial is entertaining but it doesn’t speak to us.

What is the product being advertised?

TUI Holidays

How does the commercial attract your attraction?

The family with the ugly man suddenly turns out pretty. 

What details are provided to create an interest in the product?

The main detail is the life of the man and that he became another better him at the holiday. 

How does the commercial make the product desirable?

They want to show you what a vacation can do for you. They show you a ugly monster and it turned out to be a ‘handsome’ man.

What language is used to urge you to buy the product?

There’s no talking in the commercial.

What visual techniques are used to engage the viewer?

They use pretty scenery to attract your attention.

Would this commercial influence you to buy the product?

tic tac reclame. 

what is the product being advertised? 

the product being advertised is Tic Tac.

How does the commercial attract your attention? 

the funny tune and all the vibrant colors makes it catchy. 

what details are provided to create an interest in the product? 

the shape of the Tic Tac that forms all the icons. 

How does the commercial make the product desirable? 

the commercial makes the product become desirable by linking positive descriptions to it like “ fresh” and “playful”. 

what language is used to urge you to buy the product soon? 

they only use keywords. 

what visual techniques are used to engage the viewer? 

they used 3D animation and a lot of colors. 

would this commercial influence you to buy the product? why of why not? 

yes, because every time we walk past the Tic Tac’s we think about the commercial and it makes you happy. 

coca-cola commercial

what is the product being advertised?

coca cola.

How does the commercial attract your attention?

the dog and the song.

 what details are provided to create an interest in the product?

the story about how the dog finds his own coca cola bottle. 

How does the commercial make the product desirable?

because of the catchy song and its coca cola, DUHH!

what language is used to urge you to buy the product soon?

there is only a song, no words are used. 

what visual techniques are used to engage the viewer?

live action and a filter. 

would this commercial influence you to buy the product? why of why not?

yes, because it has a catchy song to it and a dog. 

Oreo commercial

what is the product being advertised?

Oreo.

How does the commercial attract your attention?

because of the catchy songs and because of the art styles that is used in it.  

what details are provided to create an interest in the product?

the stories behind the what if’s if you shared a Oreo. 

How does the commercial make the product desirable?

because now everyone wants to share a Oreo with someone because of the story.

what language is used to urge you to buy the product soon?

it nice tune to it. 

what visual techniques are used to engage the viewer?

animations in special drawing styles. 

would this commercial influence you to buy the product? why of why not?