EnduroBites Blog

It's no surprise we're big fans of Selene Yeager's Fit Chick column in Bicycling Magazine. She gives an honest and refreshing take on riding, racing, and related lifestyle topics familiar to cyclists. We admit, this time we were especially psyched to see Enduro Bites were part of the plan to fuel Selene in the grueling and awesome Iron Cross.

Food. By this time in the season, I get a little sick of the energy foods I’ve been using all year. So I was actually giddy when fellow racer Kelli Emmett shipped me a box of Enduro Bites. They’re all natural, gluten-free, fig-based 100-calorie squares that come four in a sleeve. Normally I’d say someone was out of her mind to take a new food to a major race. But, I cracked one open, had a taste and trusted that I’d be fine. Race morning, I slipped a sleeve of the bars in my back pocket along with the usual PowerBar Energy Blasts.

Read the whole column and find out how Selene made this year's Iron Cross a race to remember. 

It's no surprise we're big fans of Selene Yeager's Fit Chick column in Bicycling Magazine. She gives an honest and refreshing take on riding, racing, and related lifestyle topics familiar to cyclists. We admit, this time we were especially psyched to see Enduro Bites were part of the plan to fuel Selene in the grueling and awesome Iron Cross.

Food. By this time in the season, I get a little sick of the energy foods I’ve been using all year. So I was actually giddy when fellow racer Kelli Emmett shipped me a box of Enduro Bites. They’re all natural, gluten-free, fig-based 100-calorie squares that come four in a sleeve. Normally I’d say someone was out of her mind to take a new food to a major race. But, I cracked one open, had a taste and trusted that I’d be fine. Race morning, I slipped a sleeve of the bars in my back pocket along with the usual PowerBar Energy Blasts.

Read the whole column and find out how Selene made this year's Iron Cross a race to remember. 

It's no surprise we're big fans of Selene Yeager's Fit Chick column in Bicycling Magazine. She gives an honest and refreshing take on riding, racing, and related lifestyle topics familiar to cyclists. We admit, this time we were especially psyched to see Enduro Bites were part of the plan to fuel Selene in the grueling and awesome Iron Cross.

Food. By this time in the season, I get a little sick of the energy foods I’ve been using all year. So I was actually giddy when fellow racer Kelli Emmett shipped me a box of Enduro Bites. They’re all natural, gluten-free, fig-based 100-calorie squares that come four in a sleeve. Normally I’d say someone was out of her mind to take a new food to a major race. But, I cracked one open, had a taste and trusted that I’d be fine. Race morning, I slipped a sleeve of the bars in my back pocket along with the usual PowerBar Energy Blasts.

Read the whole column and find out how Selene made this year's Iron Cross a race to remember. 

Every so often we want to take a moment and tell everyone about some of the incredible athletes we support. We are lucky enough to work with some awfully gifted and dedicated athletes; athletes that go hard, understand what they want out of a nutritional product and give back to the community. 

Today we are featuring not just one athlete, but an entire team of them -- the women who make up the Yeti Beti Mountain Bike Team -- Amy, Chelsea, Natalie, Julia, Sarah, Michelle, Cat, Jacque, and Wendy. This was the first team we sponsored and if you've been to a mountain bike race in Colorado, you've likely come across at least one these incredible ladies.

What we appreciate most about the Yeti Betis is that they understand that riding and racing are about more then just results. Sure, they all want to perform their best, but they also know how to have fun. Their passion and attitude are the reasons they have been able to pull so many new riders into the sport. The fact they also put on the coolest women's-only mountain bike race, the annual Beti Bike Bash, doesn't hurt, either.

Every so often we want to take a moment and tell everyone about some of the incredible athletes we support. We are lucky enough to work with some awfully gifted and dedicated athletes; athletes that go hard, understand what they want out of a nutritional product and give back to the community. 

Today we are featuring not just one athlete, but an entire team of them -- the women who make up the Yeti Beti Mountain Bike Team -- Amy, Chelsea, Natalie, Julia, Sarah, Michelle, Cat, Jacque, and Wendy. This was the first team we sponsored and if you've been to a mountain bike race in Colorado, you've likely come across at least one these incredible ladies.

What we appreciate most about the Yeti Betis is that they understand that riding and racing are about more then just results. Sure, they all want to perform their best, but they also know how to have fun. Their passion and attitude are the reasons they have been able to pull so many new riders into the sport. The fact they also put on the coolest women's-only mountain bike race, the annual Beti Bike Bash, doesn't hurt, either.

It's been a great start to the year despite already being sick twice and having my training curtailed as a result. You see, every week we've been getting Enduro Bites Real Race Food into some really cool, new-to-us stores.

Today we shipped our first order to Win's Wheels in Westlake Village, California. For those not familiar with Win Allen, he's the head North American mechanic for Peter Sagan and the rest of the Cannondale Pro Cycling team. In other words, he really knows his stuff. We're honored to have Enduro Bites on his shelves. Thank you, Win!

Graphic Design USA just awarded their 2014 American Package Design Award to Smithwood Drive for Enduro Bites Real Race Food packaging!

A huge thank you to David Rossi of Smithwood Drive for all the work he put into making Enduro Bites look as good as they taste. After a rough start to our branding, I was desperate to find someone who could grasp what Enduro Bites were about and design a look to fit. David accomplished this and much more. Thank you, David!

I also want to thank Mike McCormack for referring me to David. Without Mike's recommendation, it's likely that I would not have known of David, much less considered working with him.

Graphic Design USA just awarded their 2014 American Package Design Award to Smithwood Drive for Enduro Bites Real Race Food packaging!

A huge thank you to David Rossi of Smithwood Drive for all the work he put into making Enduro Bites look as good as they taste. After a rough start to our branding, I was desperate to find someone who could grasp what Enduro Bites were about and design a look to fit. David accomplished this and much more. Thank you, David!

I also want to thank Mike McCormack for referring me to David. Without Mike's recommendation, it's likely that I would not have known of David, much less considered working with him.

by Jeff Mohrmann

We recently had the opportunity to attend the Fall/Winter 2014 Outdoor Retailer show in Salt Lake City, Utah. The show serves as show-and-tell for next year’s gear and a giant celebration of the outdoor industry in general. We had a great time checking out the new clothing and gear that will be making its way to your favorite outdoor shops in the near future.

One of the highlights of the show was checking out the new running shoes that are making their way into the market; everything from minimalist track spikes to decked out trail running shoes. While walking the booths, talking to sales reps and seeing each shoe company’s latest line we were struck by how complicated picking the right running shoe has become. Buzzwords like “honeycomb EVA”, “stabilization bar” and “zero drop” left us feeling almost disoriented and more than a little out of our element. In the wake of the minimal running movement that arose after Born to Run was published we were surprised that shoes are more gimmicky than ever. On the trails we want our shoes to simply work. The shoes that impressed us the most were not the ones with the fancy colors or catch phrases, but the shoes that took a simplistic approach and stuck with it.

Unfortunately, the performance food market isn't immune to similar gimmicks. We checked out samples from the bigger “performance food” companies and saw everything from meaningless, but impressive sounding marketing lingo, to the use of labeling tricks hiding the fact that products are loaded with undesirable ingredients. While we don't believe there's a magic number of ingredients, one of the products we picked up had an ingredient listing so long that it read like the phone book. We stopped counting at thirty ingredients, many of which were unpronounceable 

by Jeff Mohrmann

We recently had the opportunity to attend the Fall/Winter 2014 Outdoor Retailer show in Salt Lake City, Utah. The show serves as show-and-tell for next year’s gear and a giant celebration of the outdoor industry in general. We had a great time checking out the new clothing and gear that will be making its way to your favorite outdoor shops in the near future.

One of the highlights of the show was checking out the new running shoes that are making their way into the market; everything from minimalist track spikes to decked out trail running shoes. While walking the booths, talking to sales reps and seeing each shoe company’s latest line we were struck by how complicated picking the right running shoe has become. Buzzwords like “honeycomb EVA”, “stabilization bar” and “zero drop” left us feeling almost disoriented and more than a little out of our element. In the wake of the minimal running movement that arose after Born to Run was published we were surprised that shoes are more gimmicky than ever. On the trails we want our shoes to simply work. The shoes that impressed us the most were not the ones with the fancy colors or catch phrases, but the shoes that took a simplistic approach and stuck with it.

Unfortunately, the performance food market isn't immune to similar gimmicks. We checked out samples from the bigger “performance food” companies and saw everything from meaningless, but impressive sounding marketing lingo, to the use of labeling tricks hiding the fact that products are loaded with undesirable ingredients. While we don't believe there's a magic number of ingredients, one of the products we picked up had an ingredient listing so long that it read like the phone book. We stopped counting at thirty ingredients, many of which were unpronounceable