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2026 Spring/Summer New Collection – Part 2

Sneaker Collection Page now OPEN 💐

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https://reebok.jp/contents/new_ambassador2026

Reebok | Perfume

Full lineup revealed 🫧

Reebok x Perfume

Reebok x Perfume

Techno-pop unit Perfume, consisting of Kashiyuka (36), A~chan (36), and Nocchi (37), announced through their official fan club site on the 20th—the 20th anniversary of their major debut—that they will suspend activities as of December 31, 2025.

The members declared:

“To capture this very moment, when we feel we can proudly say we are ‘shining,’ we will put Perfume into cold sleep from 2026.”

They used the phrase “cold sleep,” which had also appeared in the production of their latest tour, to describe their hiatus.

They further explained:

“If we are to continue walking together for a long time, we felt it was necessary to set a milestone so that Perfume can return as an even cooler version of itself and take on new challenges.”

Marking the 25th anniversary since their formation in 1999, the members discussed together and decided to suspend group activities without a set end date. The intention is for each of them to grow further and face their own lives individually.

However, they also wrote:

“In order to become a ‘new Perfume,’ we each want to power up and come back. Until the day we can meet everyone again, we would be happy if you could watch over us warmly.”

This clearly conveyed their strong will to restart activities in the future.

On social media, comments poured in such as:

“They said they want to come back, so I’ll believe and wait.”

“Calling it a ‘cold sleep’ instead of a hiatus is kind of beautiful.”

Perfume, formed in Hiroshima, made their major debut on this day 20 years ago with the single Linear Motor Girl. Produced by Yasutaka Nakata, they established a unique position in the music world with their innovative sound built on electronic beats and synthesizers.

They broke through with the 2007 single Polyrhythm, appearing in NHK’s Kōhaku Uta Gassen for the first time the following year. In November 2010, they held their first solo concert at Tokyo Dome.

Since then, they have released numerous hit songs such as Chocolate Disco, Laser Beam, Dream Fighter, and TOKYO GIRL. In 2013, they became the first Japanese singers to perform at the Cannes Lions International Festival of Creativity, the world’s largest advertising festival. In 2019, they appeared at Coachella in the U.S., one of the world’s largest music festivals, earning wide support from fans overseas as well.

But I’m angry at myself that I hadn’t gone to more of their concerts!

Final episode!! Speaking of Perfume, that famous greeting…

Kashiyuka: 2025.09.21 – 20th Anniversary

Thank you so much for your congratulatory message ✨ And thank you for sincerely accepting our decision.

The words we’ve received from everyone are truly treasures. It makes us feel that we’ve been building history together. With these treasures in our hearts, tomorrow and the day after, we’ll deliver the best live performance! From the three of us, to you 🫶🏻

"Marking our shining legacy in history" This has always been one of Perfume's dreams.

To capture this moment that we can proudly call a "shining legacy," we have decided to put Perfume to cryosleep starting 2026. No matter what shape or form, as the three of us, we will forever be Perfume. To spend many more years together, to become better and more sophisticated Perfume, to face new challenges, we have decided to pause as our milestone.

We have continued to improve and polish ourselves every day for the past 25 years so we are always ready to go as Perfume and this break will be the time that we, for the first time, will face our lives as individuals to find the new us. We have never experienced a time like this, nor have we never even thought about something like this so we will probably start with rehab. LOL But three of us all agreed that we are ready to face that challenge.

Many beautiful landscapes we created together will continue to push us forward and if we ever feel down, we're sure that they will keep shining upon us. We appreciate every one of you who has supported us thus far, from the bottom of our hearts. Since we came this far without taking a break as Perfume, we hope you support our decision to give ourselves little break time. Please continue to lend us your support as we chase our new dreams. We are doing all this just to come back as "new Perfume." We all want to be more powerful than ever so we would be delighted if you could kindly look forward to that day when we meet again.

September 21, 2025 Perfume

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