Ella Madison

Glow easy with the biggest beauty trend of 2021

If there’s one beauty trend that’s destined to be big in 2021 and beyond, it’s Skinimalism. That’s because it’s mind-blowingly simple, easy to achieve, and shows you how to get the naturally glowing skin of your dreams.

Go viral with these TikTok-approved products

Do we love seeing our favorite eyeshadows and moisturizers laid out in glamour shots on Instagram? Definitely. But do we love seeing our top cleansers and serums in viral TikTok videos a little bit more.

Get ready to radiate with the best blush for your complexion

Blush is a holy grail makeup product that completes nearly any look. However, it’s also one of the most difficult techniques to master.

Look rosy and radiant for V-Day with these gifts

Is there anything better than unwrapping your Valentine’s Day gifts to find your favorite lipstick inside? Especially when you swipe it on, smooch your babe, and see that the color doesn’t fade or transfer at all? We didn’t think so.

Every makeup lover knows that it can be so tough to resist buying new products, even when you know that you have more than enough. But the point of makeup isn’t buying it just because you need it.

It is said that every person in the world will have to deal with fine lines and wrinkles and that these aging signs may first start appearing in the late 20s and early 30s. Accepting the fact that you are getting older and that your skin does not look as smooth as glowing as it did just a few years ago may be a difficult thing to do.

Aloe Vera beauty products have been on the rise in the beauty world for some time now. The hydrating properties of the plant are a cure for dry skin and hair breakage. Of course, the most popular Aloe Vera item has to be the face masks!

All makeup products are and can be multi-purpose – and professional makeup artists often create a wholly natural look with just a few products.

Shop these pink shadow essentials for V-Day

Ah, pink… what would we do without you? There’s many things to appreciate about the color of universal love, especially when it completes your most elegant Valentine’s Day makeup looks.

Love your skin with these Valentine’s Day gifts

Valentine’s Day is quickly approaching, and there’s always the traditional gifts - cards, candy, all the kisses. But there’s also another thing that’s better for your skin and soul than a box of chocolates… you guessed it, it’s skincare. There are plenty of gorgeous presents to deliver to your beloved on the holiday of love, especially when they’re a skincare junkie.

Practice “skinimalism” with these four skincare products

Listen, we get it. A 12-step skincare routine can be fun and therapeutic. Your favorite K-Beauty brands have been telling you to collect cleansers like candy for years, and 2020 has been a year of collecting all the moisturizers you see on Amazon.

Look lit-from-within with these glowing skin tricks

The only thing better than glowing skin from your highlighter palette? Glowing skin that’s 100% natural and lit-from-within. “Skinimalism” is one of the best ways to upgrade your skincare routine in 2021, going back to basics and using only 2, 1, or even 0 beauty products to light up your look.

Lift and laminate your arches with these brow gels

You’ve heard of microblading, but what about brow lamination? This trendy technique is relatively simple - and involves smoothing out unruly brow hairs while slicking up the others for a lush and laminated look.