Efficacy Clothing Co.

FAREWELL… for now // The time has come, friends. Tomorrow evening (7/31) at 11:59PM Central, Efficacy Clothing Co. will officially close. Seven years ago we set out to create a brand built by the people who wear it, not the products they wear. We set out to create a brand with a new design sensibility, one that blended some of our favorite things in this life: motorcycles, music, and whiskey. And yeah, we even laced some designs with our deeply rooted faith in the One who created all things. AND BECAUSE OF YOU, WE DID JUST THAT. Please hear me when I say it one more time: thank you. It has been the dream of a lifetime doing what we've been doing these last seven years. I'm only looking back to admire how far we've come. And while we don't know what the future holds, we do know Who holds the future. SO WITH THAT, FAREWELL FRIENDS. For now at least. I mean... we do worship a guy who walked out of the grave 3 days later. ;) - Mark (at Nashville, Tennessee) https://www.instagram.com/p/CR8-RZFn1NU/?utm_medium=tumblr

THANK YOU // I'm so humbled by the words so many of you have sent our way since we announced that we're closing up shop. This brand has always been more about people than products, and I can't thank you enough for all you've allowed us to do these last 7 years. With that said… We still have a few goods remaining (at the time of this email) in inventory that I'd love to land in a good home: www.efficacyclothing.co/store Thank you to everyone who has already shopped our closing sale. It's definitely bittersweet to see how you continue to show up for us as a brand. Cheers, family. - Mark 👊🏼💀 (at Nashville, Tennessee) https://www.instagram.com/p/CRo8mB1HvWs/?utm_medium=tumblr

CLOSING INDEFINITELY // Hey friends, Mark here. After 7 years, we're closing Efficacy Clothing Co. indefinitely. While there's a lot I could say, I'll keep it brief. Our business took a huge hit in 2020 and simply hasn't recovered. These last 7 years have been the most fun I've ever had in business. We rode motorcycles, listened to great music, and drank terrific whiskey. But most importantly, we've met amazing people because of this brand. And whether you were with us from day one or brand new to the brand this week, I wanted to say thank you for being part of the family. SO WHAT NOW? We're going to spend the next few weeks finding good homes for our remaining goods, and will be officially closing sometime in August. I'll post a few more updates as we wrap things up, but if you'd like to stay in touch, please reach out on Instagram: www.instagram.com/efficacyclothing If you'd like to grab some of our final pieces, we'll be running some pretty aggressive sales while sizes and styles last: www.efficacyclothing.co/store Again, thank you. Thank you for allowing us to run this brand these last 7 years. WE LOVE Y'ALL. 👊🏼💀🖤 (at Nashville, Tennessee) https://www.instagram.com/p/CRbnl5KHnyK/?utm_medium=tumblr

Our summer sale continues. Get 25% off your order this weekend only with code SUMMER at checkout. 💀🇺🇸 www.efficacyclothing.co/store (at Nashville, Tennessee) https://www.instagram.com/p/CRZa_ROHiM8/?utm_medium=tumblr

💀☀️ www.efficacyclothing.co/store (at Nashville, Tennessee) https://www.instagram.com/p/CRWqibAn9LD/?utm_medium=tumblr

Was going to say something about hump day vibes… then realized @aintgonnarideyou would take it too far. 💀🏴‍☠️ https://www.efficacyclothing.co/store/helmet-hair-dont-care 📸 @hankhateseverything (at Alabama Hills, California) https://www.instagram.com/p/CRCPAjVHAe6/?utm_medium=tumblr

“Those who expect to reap the blessings of freedom must, like men, undergo the fatigue of supporting it.” — Thomas Paine, The American Crisis (1777) 📸 @grinmoto (at United States of America) https://www.instagram.com/p/CQ68-CAnecZ/?utm_medium=tumblr

This country ain’t perfect. But she’s ours. 🇺🇸 #LibertyOrDeath 📸 @copperseadistilling (at Nashville, Tennessee) https://www.instagram.com/p/CQ6HGwYnwVr/?utm_medium=tumblr

📸 @fuelledbycaffineandgasoline https://www.efficacyclothing.co/store/liberty-or-death (at Cardiff, Wales, United Kingdom) https://www.instagram.com/p/CQzU1TQn4sg/?utm_medium=tumblr

Hey @ericahlgrim. Remember that time we got a cease and desist notification for our Demon Rum tee? Good times. We should print that design again. 💀🥃 (at Nashville, Tennessee) https://www.instagram.com/p/CQb_j6-HsMu/?utm_medium=tumblr

“Dads are most ordinary men turned by love into heroes, adventurers, story-tellers, and singers of song.” — Pam Brown To all the dads and father figures, much love. ✌🏼🖤 📸 @micahpringle (at Nashville, Tennessee) https://www.instagram.com/p/CQWLMzFHaVN/?utm_medium=tumblr

…with liberty and justice for all. 💀🇺🇸 https://www.efficacyclothing.co/store/liberty-or-death (at Nashville, Tennessee) https://www.instagram.com/p/CQTZoljHciH/?utm_medium=tumblr

Nash nights. 🏍 📸 @micahpringle (at Nashville, Tennessee) https://www.instagram.com/p/CQSYCUvHPFE/?utm_medium=tumblr

On the nose, pronounced toasted oak with—of course—sweet blueberry notes. The wood and berry combination gives a vibrant sort of organic reality to the aroma, one that’s both fun and enticing. I was so excited to take my first sip I almost forgot to draw in a second long sniff, as I’m accustomed to doing. As I breathed it in again, spiced rye comes out from behind alongside a comforting herbal tea. Full tasting notes of this Supercollider Blueberry Rye from the good folks at @broadbranchdistillery 👉🏼 https://www.efficacyclothing.co/journal/whiskey-review-broad-branch-supercollider-blueberry-rye 🥃 Cheers, friends! - Mark (at Nashville, Tennessee) https://www.instagram.com/p/CQQ9ZtSHzTM/?utm_medium=tumblr

ef·fi·ca·cy /ˈefəkəsē/ noun the ability to produce a desired or intended result. https://www.efficacyclothing.co/store/moto-music-club (at Nashville, Tennessee) https://www.instagram.com/p/CQMwXSNnVG6/?utm_medium=tumblr

Join the club. We’ll bring whiskey. 🏍🎸 Our new Moto & Music Club tee is available now: https://www.efficacyclothing.co/store/moto-music-club (at Nashville, Tennessee) https://www.instagram.com/p/CP54aZcHuNw/?utm_medium=tumblr

💀🤙🏼 🏍 @thegirlandherbike 📸 @marionkatedesigns https://www.efficacyclothing.co/store/helmet-hair-dont-care (at Nashville, Tennessee) https://www.instagram.com/p/CPyHI-mnTOQ/?utm_medium=tumblr