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One of the most important, if not the most important factor in determining the chances of success in any business or professional activities is the ability to behave properly with people. Even in the early 1930s Dale Carnegie observed that the success of a man in his financial affairs, even in the technical field or engineering are fifteen percent dependent on his professional knowledge and eighty-five percent on his ability to communicate with people. In this context it is easy to explain the attempts of many researchers to formulate and justify the basic principles of ethical business communication or, as they are often called, the commandments of personal public relation or "business etiquette". Business etiquette or the process of survival and succeeding in the business world could be explained in the following six basic principles:

Punctuality (do everything on time). Delays affect the work and are a sign that a person cannot be relied upon. The principle to do everything on time applies to all service tasks. Experts studying the organization and distribution of working time recommend adding extra 25 percent to the time period that is required to perform the assigned task.

Privacy (do not reveal too much). In any institutions, corporations, or particular deals there are secrets that should be kept as carefully as the ones of a personal nature. There is also no need to recount anyone heard from a colleague, supervisor or subordinate about his or her performance or personal life.

Courtesy, friendliness and affability. In any situation it is necessary to behave politely, kindly and benevolent with customers, clients, customers and co-workers. This, however, does not require being friends with everyone whom you communicate in a work setting.

Attention to people (think of others, and not only of yourself). Attention to the people surrounding you should be extended to colleagues, superiors and subordinates. Respect the opinions of others; try to understand why they have formed a particular point of view. Always listen to criticism and advice of colleagues, superiors and subordinates. When someone questions the quality of your work, show that you value the views and experiences of other people. Confidence should not prevent you to be modest.

Appearance (dress as expected). The main approach is to fit in your environment at work, and within that environment - in your level of contingent workers. You should look the best way, which is to dress with taste, choosing matching colors. Carefully choosing accessories is important.

It has been over a year since the Covid19 Pandemic struck the world. What should you do now? First, I am not a Doctor, I do not even have a background in the medical field. My background is in the security and lock business. I do have a lot of common sense and I can separate the hype from reality.

Unfortunately, it was an election year when this virus hit. That made it political. Both parties should be ashamed of themselves. I honestly believe that if politics were not involved less people would have died. Decisions were made based on politics not what was the best for the American people. That continues today.

The news outlets have also turned political. I remember a time that when you tuned into the news you felt that you were getting the truth with no bias. Today that is also very different, and that difference has also cost American lives. The news media is very quick to report anything without doing their own research. This causes them to give the wrong information to people, again costing lives.

Fortunately, people have caught on to this and now get their news form multiple sources that they trust. Therefore, newspapers are closing down, and people are "cutting the cord" going to what they want to watch by streaming.

So, what should you do Now? Well, it seems that infections, hospitalization, and deaths are going down. The consensus from the Medical Experts is that by fall we should be back to normal, whatever that is. You should do what seems right to you. Use your common sense. Get your news from as many different sources as you can.

In my opinion everyone should get the vaccine. I realize that there has been some resistance from some people. I think that this resistance is age related. Older people over 60 were quick to get the vaccine when offered, after all they were the age group that was dying. The younger generations not so much.

Think of it this way over 95% of every American as been vaccinated against Polio, measles, mumps, and other childhood diseases. How many Children and Babies would have died if their parents refused to get them vaccinated.

As adults getting a vaccine is your choice, do your research, make sure you research multiple reputable sources. Look for sources that DO NOT agree with your position, so you can get a clear picture of the other side. Then make the decision that is best for you.

George Uliano is a security professional with years of law enforcement and security experience. He earned a Bachelors Degree in Criminal Justice and Business graduating with honors. George holds three U.S. patents on different locking principles. This combination gives George and His Company Locking Systems International Inc the unique ability to provide its customers with the correct security at an affordable price,

You'll agree with when it is said that digital marketing - and all its sub-classifications, including SEO, online networking, content creation, email, and that's only the tip of the iceberg - is basic for any organization's as well as personal development.

With more than four billion internet users, and more than 3.4 billion active social media users, it makes sense that digital advertising is fundamental for contacting a bigger crowd than you could through traditional techniques alone. To help inspire you coming up with your digital marketing strategy, keep reading to learn some critical tips you must know.

Don't Just Write About Products and Services

That can distance any person who isn't already close to buying. Rather, put the time in finding out about what your intended interest group is keen on, and create content that adjusts these interests to what your image can offer. For instance, in case you're selling espresso machines, you may make a blog series that is about"the various ways to improve your morning schedule".

Focus on The Long Term

In any case, utilizing short-sighted strategies that produce some attention and may bring about a momentary spike eventually won't set you, or your clients, up for accomplishment in the long term. As digital marketers, you should concentrate on creating request through supportive and client driven campaigns.

Remain flexible as audience preferences shift

You constantly need to guarantee that digital strategies stay relevant to your intended target group. For example, in case you're focusing on a gathering who's active on Instagram, center around that stage and consider utilizing your resources to make engaging Instagram Stories, rather than investing a lot of energy making YouTube videos. However, focus on if, and when, your audience's preferences shift.

Try New Things

For instance, in case you're experiencing low commitment with your advertising messages, try out inventive titles to help your open rates. Or on the other hand,release a series of themed content that keeps your audience coming back for more. Little changes can have huge outcomes.

Incorporate SEO into your overall content strategy

Incorporating a SEO technique into your topic choice and blog writing is the most ideal route for long term traffic growth. Use websites like Ahrefs or SEMRush to discover what individuals in your industry are searching for and discussing as an initial step to maximizing your blog's potential.

Match your content to every stage of a buyer's journey

It doesn't make sense to focus on a promotion for a business demo at someone in the awareness stage. It likewise doesn't make sense to focus on awareness stage offer, like recommend a blog post, at somebody who is ready to purchase. Therefore, it is crucial to match your content to every stage of a buyer's journey.

The Takeaway

The significance of digital marketing is that you can, without much of a hassle, track and screen your campaigns. At the point when you put time and cash into your campaigns, you want to know if they are working. Digital advertising makes it simple for you to follow your campaigns, which allows you to adjust and drive for better outcomes.

If you are looking for a digital marketing company in Mumbai, we suggest that you check out CrawlMyLine. They are the best digital marketing agency any online business can ever get.

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Rendering services, lists, and other solution is B2B Technology Lists' major intention. Focusing solely on customer satisfaction and eventually executing it with flying colors. Making a mark in today's industry and still growing on top, is something every customer talks about us. The reason being our high-quality service and database. Surely when you start utilizing our marketing solutions, you will see a drastic change in your business.

We not only focus on providing more quantity but also provide the best quality in terms of lists and services. Our database contains leads that have undergone an intense verification and through which we have managed to produce meticulous data. Not to mention that we are known to be scrupulous to every detail. In other words, we never let redundant data unattended. Furthermore, we append our database from time to time and not only that, we also scrub and clean it in order to give a precise database that will fully function for you.

Marketers' intentions and needs are fulfilled every time they opt for B2B Technology Lists. We have never let any customer down and certainly will not do it in the future. Nor have we ever been in a situation where customers are not pleased with our marketing solutions. Each marketing campaigns which are executed by various marketers have been successful when they opt for our service and lists. Our lists are the best source of qualified leads, which will surely give you a strong customer base. The lists available in our database provide the best deliverance rate and the lowest in bounce rate. In short, our intention is simple, we provide you with solutions that will grow your ROI.

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This report focuses on the top players in global market like Honeywell International Panasonic Corporation SITA On Air Thales Kontron Inmarsat Gogo Global Eagle Entertainment Cobham IBM Google Spafax Apple Microsoft

Market segment by Regions and Countries. This report covers United States EU Japan China India Southeast Asia Market segment by Type the product can be split into Ka-Band Ku-Band Air-To-Ground Market segment by Application, Connected Aircraft can be split into Civil Military Information and communication technology ICT refers to an extended term for information technology, wherein the infrastructure and components enable modern computing. The global information and communications technology ICT industry is majorly fuelled by the increasing number of users of advanced technology and products in developed economies. The ICT industry is also driven by inclusion of innovative technologies with the objective to improve communications and connections between individuals and corporate environments. However, the global ICT market faces challenges as a large percentage of the global population predominantly in developing economies do not have access to communication technologies. The objective of the report is to compile valuable market information and present to readers the opportunities and threats of the market. The report breaks down segments in the Global connected aircraft market sizestatus and forecast 2025 market in an accurate manner to present insightful insights about the factors fostering and holding back growth. The report on the Global connected aircraft market sizestatus and forecast 2025 market studies market indicators that are important to present revenue projections over the forecast period. The report presents a complete analysis of vital market indicators that market stakeholders can leverage to formulate business strategies. Moreover, the market study segregates the Global connected aircraft market sizestatus and forecast 2025 market into various categories to present a 360 degree overview of the said market and also to present a clear picture of development trends in the market. The exclusive details of the market provided in the report can be useful for market players to foresee their position in the coming years. The research report also studies the Global connected aircraft market sizestatus and forecast 2025 industry from a geographical standpoint. North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa are the regions that divide the Global connected aircraft market sizestatus and forecast 2025 market in this report. The current growth status in each of the regions along with an analysis of growth in these regions in the future is presented in the report. Using industry-centric analytical tools, the report gauges competition in the market and predicts the change in competition in the forthcoming years. Competition in the market is assessed based on development pursuits of leading players in both regional and global markets. Business partnerships and associations between leading vendors discussed in the report helps to comprehend the vendor landscape of the market. If you have any special requirements,please let us know and we will offer you the report as you want.

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The accountants are fond of telling marketing personnel that certain products or services in the portfolio are not earning their keep and should be deleted. Believe this at your peril! Let's look at some examples:

In the plasterboard industry some years ago, sales of "fire-rated" board were minimal, relative to other variants and the profit margin was lower than on most other items. However, what if that product line formed a strategically important part of an overall purchase?

The answer - a true situation we uncovered in discussion with many customers was that it simply was not worth getting that one component from a different supplier - it was simpler to get the complete order elsewhere, especially when prices were so competitive and service was comparable.

Here is another one from a different industry:

A major supermarket chain "rationalised" the product range by deleting one variant of breakfast marmalade in favour of a "reduced sugar" product from the same supplier. The competitive supermarket maintained the old variety. This was not the first example of product rationalization across several different categories, including bread, pet food and toilet paper.

The outcome was that despite being creatures of habit and loyal customers of that chain for many years, annoyed customers simply changed supermarkets so they could continue to purchase their favourite brands.

And another example:

A hardware chain rationalised its range of sealants, again because some sold in such low volume. This was despite that item usually being just one of several purchased together. You know the outcome. That particular brand and item was "strategically important" to certain customers who simply took the business to a different supplier OR, horror of horrors- purchased online instead.

What? Change to online purchasing?

Almost regardless of category, humans are largely creatures of habit. In most categories, we become familiar with a particular store, its layout, product range and personnel. The same is largely true of products and services and there usually has to be a good reason the change. However it happens, maybe due to an advertised item from a different store, loyalty points, a change of personnel and certainly failure to be able to purchase trusted and familiar items.

It does not take very long to forge a comfortable bond with the new supplier if the experience is positive and this applies just as much to Internet suppliers as to traditional "bricks and mortar" outlets.

The new experience might just outweigh those old fuzzy feelings. Goodbye and good luck.

Don't lose customers through product rationalization: It does not take very long to forge a comfortable bond with the a new supplier if the experience is positive and this applies just as much to Internet suppliers as to traditional "bricks and mortar" outlets.

 Manufacturers, importers and wholesalers that do not or cannot justify creating their own distribution outlets traditionally rely upon resellers to interact with the end-customers. Of course, the Internet does offer an alternative path to market, but that does not overcome logistical problems, credit control and expertise in Internet-marketing regardless of the blurb peddled by hosting and e-commerce services. (That subject is beyond the scope of this particular article).

Resellers may offer some significant financial benefits, even though reseller margins are likely to be in the order of 30% or more. A bigger issue is the potential loss of control of virtually everything related to your brands, including market positioning, customer perceptions and pricing

Here are a few examples

An importer of name-brand products consistently described his business as a "wholesaler." His major brand was sold to the public through a well-known chain of specialist stores for several years with conspicuous success. A component of our advice was to develop a new website that not only clearly identified the features and benefits of the brand, but also stated the "recommended" retail prices of each major product, The objective was to create stronger brand positioning as well as set price expectations in the minds of end-users, making it easier to make a favourable pre-purchase comparison, rather than rely entirely on the reseller's advice This author's advice to take direct control of marketing was rejected, despite our warning that the reseller might seek to take over the import and distribution of the brand. It will come as no surprise to know that is exactly what transpired.

The same importer also rejected our advice to put serious effort into building a strong brand identity for his own product range that would offer similar product benefits at lower prices and one that could be distributed through different resellers and/or direct to end-users via the Internet. It was not to first, or the last time we have suggested that "if there is to be a competitor, let it be you".

A leading manufacturer of rural products distributed a wide range of goods through resellers, the latter also selling his competitor's products through the same outlets. The company accepted our advice to significantly enhance the brand identity through a combination of advertising, trade- promotion and, in particular, point-of-sale merchandising.

One significant finding was that the packaging of several products was inadequate, causing considerable inconvenience. The competitor did a significantly better job.

We also recommended making product identification and selection much simpler for the end-users. At no cost to the reseller, custom-made display units with product-selection guides were developed and installed in the reseller's showrooms.

We recommended and received approval to conduct a "mystery-shopper" campaign for a major camera brand. The results were significant, namely that the highly skilled sales personnel in the reseller outlets invariable used our client's products themselves, but did not consistently recommend and sell them to end-customers. The reasons became obvious, namely that retail profit margins, commissions, trade-promotions and other incentives outweighed brand considerations.

Getting beyond simple facts

Management will have its own views of what is wrong and probably some fairly fixed ideas on how to proceed. Frequently, there will be resistance from certain quarters to any changes. The hard part for a consultant is to convince management that internal navel-gazing, however thorough, may not in itself identify potentially important issues and solutions, especially if the latter appear in any way radical.

No two scenarios are likely to be identical. However, the process of evaluation is remarkably similar, even if the recommended solutions differ. This author's company ASPAC Consulting deploys proven techniques that usually include the following stages:

Review of any customer studies/research if ever conducted

Sales analysis - not just the usual accounting stuff, but the search for patterns in buying behaviour over a year or so. This can be highly indicative of any adverse actions by individual resellers, but also of any emerging trends.

Discussions with a range of client personnel - not just the management. It should come as no surprise that personnel in the order department, warehouse and loading dock may have a very good understanding of what is working, what is not and how customers think of the company, its products and services. We offer guarantees that nothing adverse will be attributed to the individual supplying the information.

External discussion with a selection of resellers - again at different levels to include front line staff as well as management, covering similar issues above. The persons interviewed will tell us, in confidence, things they would never say to an actual company representative.

Preparation of "strategic options" summarising findings and presenting some alternative solutions and probable outcomes that will affect the various parties in the distribution chain.

Scope of proposed work, if appropriate

Reasons to consider change

Implicit in the above will be the need to take an fresh unbiased view of the complete end-to-end marketing process. It would be fair to say that consultants in general are not welcomed in many companies and some of that attitude is deserved. However, the better ones do provide fresh insights and solutions that encompass the needs of the business and its customers.

Just one more thought about the selection of a consultant - often it will be the mindset of the board and/or management about the selection criteria. If the company is of significant size there may be preference to use only the "top end of town" professional firms. To be blunt about it, that will not always be a wise decision. A consultant with broad category experience may be a better choice than MBA's engaged at vast expense that may not have the same street-wise experience and or the technique to get the real story out of the stakeholders.

ASPAC Consulting has considerable experience in evaluating and recommending solutions across many reseller categories