“Well, what kind of content do you like?” he asked me. Without hesitating, “I like dirty content.” Maybe it’s the hip hop influence. Maybe it’s because I’m lazy. Maybe it’s because I’ve seen what works on the ground (and not what they tell you works on Youtube.) But it’s the rustic, low-production-value, raw, gritty content that I’ve seen audiences respond to the best. And it’s not so much the production value because some content creators put out some next-level shit. It’s the REALNESS that says, “Here, this is me. I’m sharing myself with you,” …that people unconsciously gravitate to. Too many businesses and entrepreneurs are concerned with public perception and keeping up appearances. Concerned with how this looks for their “brand.” PSA: Apple has a brand. McDonald’s has a brand. Coca-Cola has a brand. YOU have a logo, some colors, and a font or two. Your “brand” exists only in your imagination. And nobody gives a damn about it. But what if, instead of putting on airs, you owned your flaws and embraced your rough edges? What if you showed up with some dirt? The dirt we ALL have on us. Now, you’re connecting. Human to human. And people will start to care... READ THE REST IN OUR LATEST ARTICLE - link in bio @dropkickcopy #hiphopheadsonly #boombaphiphop #goldenerahiphop #chuckd #publicenemy #contentmarketingtips #contentstrategy #boombapbeats #contentcreator #brandbuilding #onlinebranding (at Malmö, Sweden) https://www.instagram.com/p/B6tEHVcpADF/?igshid=om3ntl8bgoun
