Fantastic article!! The guys looking for it were fish researchers who saw it one time, knew instantly it was an undescribed species, and then tried for nearly 20 years to find and document it!
It's a type of ghost pipefish, related to seahorses, and it floats around coral reefs looking like a piece of algae and hunting unsuspecting prey
They are, of course, named after Snuffleupagus from Sesame Street!
Later on it the project, they got citizen science involved, and people across the Pacific started reporting sightings of snuffy fish from all over!
Hooray for science and hooray for S. snuffleupagus !