THE NARRATIVES AT WORK

I submit that shipping Taekook is both an evolving conspiracy theory and a living cult.

There are various narratives within this subgroup, but in general, to ship Taekook, one must believe Kim Taehyung and Jeon Jungkook are in a closeted gay romantic relationship.

One also likely believes that their company (both BigHit and Hybe) and everyone around them have always actively hid their gay relationship.

Initially, Taekook (the “real” gay couple) was being hidden by Jikook (the “fake” gay couple) because Jikook was somehow more popular in Korea and therefore considered to be more profitable.

And this was the main narrative for years. It got Jimin dragged and hated online and in real life, to the point there was even a credible shooting threat at a concert.

Now, the narrative is being modified in light of the video footage revealed this week involving Taehyung and Jennie.

If Taekookers accept at all that Jennie and Tae were indeed photographed holding hands in Paris this week, then they likely believe both their companies are using this as a PR Relationship stunt to hide their real gay relationships before military service and comeback projects.

This belief includes:

1) assuming Taehyung and Jennie are not being honest;

2) believing Taehyung and Jungkook have no agency or power within their own companies; and,

3) all of their members and managers are also in on this nefarious plot.

Whether they believe Taennie is just cosplayers in an orchestrated smear campaign, or two actual idols in a PR Relationship, regardless, a large segment of this subgroup still believe that Jimin is the company favorite who gets special treatment.

Therefore, things that should be Taekook’s (such as songs and subunits and couple-like interactions) are instead given to the company’s king of fan service, to the point where Jimin “assaults” Jungkook with “unwanted” attention and physical contact.

THE LOGICAL FALLACIES

As amazingly popular as our Korean It Boy is, I have serious doubts about Jimin being the “company favorite” ever since Hybe took over two years ago.

As the “company favorite,” I’d love it if he got more lines in group songs, or was allowed to film as many music videos as he wanted, or could be given more than 10 days of promotion time for a project he spent a year working on. It would be stellar if the “company favorite” had in-ears that worked correctly during live broadcasts, or was invited onto IU’s show, or could host streaming parties or sell exclusive merch. To say nothing of the “company favorite” getting far more reality show appearances and magazine interviews and a Disney documentary with behind the scenes footage! Heck, I’d settle for his songs not being split on Spotify, his views not being culled on YouTube, and maybe just one congratulatory statement to the press or even just a CAKE celebrating his historic Hot 100 #1.

At least Jimin was “allowed” to include a hidden track with Jungkook (that wasn’t advertised or available to stream, so not fan service) and he was allowed to queer code his Like Crazy music video. So I believe he has some agency and say over his projects. I’m not sure he’s entirely understood or appreciated by his company—frankly, I think his potential was underestimated—but I don’t claim he’s a victim. Victim narratives play into cult dynamics.

But I digressed. I was talking about logical fallacies.

Let’s entertain the idea that for more YEARS, Jungkook and Taehyung have been horribly abused by their management and forced to hide their relationship.

They never thought to address this issue when they were renewing their contracts?

Also, what’s up with all the footage during RUN episodes when they are standing together, or on the same team, or hugging and cuddling, or leaning their heads on each other’s shoulders and legs?

Why were they allowed to flirt and dance and do skinship on stage—and all that stuff even made it into official footage?

Now let’s entertain the idea that Taennie is a PR Relationship.

So… two rival companies, just coming out of a bitter failed deal around a music industry monopoly, are now working together to make people believe Jennie and Tae are dating?

Even though idols LOSE popularity and company stocks take a DIVE when couples are revealed?

So Taennie is the strategy to promote solo albums and upcoming projects?? And both companies’ PR teams say “We can’t confirm it as it is their personal lives.” So no PR statement is the PR strategy??

We know it’s bullshit. It makes about as much sense as Hillary Clinton running a child sex trafficking ring out of the basement of a pizza parlor that doesn't have a basement.

But many in the cult believe it’s Absolute Truth.

The question is why?

The answer is in the dynamics at play here.

CULT DYNAMICS

It starts with a MISINFORMATION CAMPAIGN.

Baby ARMY get curious about BTS, hop on YouTube or TikTok, and are bombarded by the algorithm that claims Taekook is real.

Unless they go searching for original content (which takes up dozens and dozens of hours to sift through and much of which sits behind a paywall), they will not have much to contradict these claims.

Most older ARMY are understandably so sick and tired of the ship discourse that they don’t go into Taekook spaces and duke it out in the comments. Plus, content creators know that Taekook content gets hits and likes, which translates into passive income, so they keep making it.

See this video where a cult leader shows you she made over $109,000 in a year just from her Taekook edits:

So in the din of all this nonsense and noise, it’s up to Baby ARMY to seek out other voices, other input, to form an opinion. They have to be proactive. And sadly, a large segment of the population lacks critical thinking skills and do not WANT to seek facts.

We live in a very busy, post-fact world, where “credible messengers” (i.e., someone you know and trust) tell you their opinions. Then you try those opinions on for size, and they eventually become your opinions. It’s faster, it’s easier, and…

It lets you be part of the IN-GROUP. Next thing you know, you're part of a group chat with 400 indoctrinated members, spitting conspiracies like gospel truths.

In today’s globalized, fast-paced, hyper digital world, most people cannot tell you the names of their neighbors or local butcher or even their state’s politicians, let alone what all they stand for. But they can tell you how the Kardashians feel about organic salad in a plastic bowl, or what Trump believes about election results.

There’s a lack of real-world relationships that tether people to a shared reality.

And yet, there is a human need for Tribe.

A cult uses that instinct for TRIBE by constantly re-enforcing the notion that People Out There don’t understand, aren’t very nice, will even persecute you for knowing the truth.

But People In Here, the IN-GROUP, they appreciate you, they are reasonable and open-minded, they will be there for you when everyone else turns their backs on you and puts you down.

All you have to do to belong to the IN-GROUP is subscribe to these CONSPIRACY THEORIES.

First, you should think about becoming Anti-Establishment.

You cannot trust the Authority (company, government, scientists, whatever). The Authority is corrupt and will lie to you because it wants something from you (money, votes, microchips in the vaccines, whatever).

Do not trust what your eyes show you and what your ears hear. Believe your in-group. Be loyal to your found family. Your found family is SPECIAL.

Second, you need to begin to wake up to the Signs and Wonders.

Once you’re willing to see the truth, suddenly there are all these hints. All these little “Q-drops” of information. Like Taekook touching face moles during a song. Or seeing slowed-down, edited videos of facial expressions that look like evidence of jealousy. Or maybe hidden meanings behind tattoos of tigers and green mics. Or making a secret handshake or symbol with their fingers. These Signs and Wonders are FOR YOU.

*Now, I’m inclined to give Taekookers a bit of a break on queer couple coding because, culturally speaking, similar clothing and jewelry are couple-coded in Korea. And there are just as many if not MORE theories about Jikook using similar black and white clothing, matching jewelry, related tattoos, using special numbers in songs and timestamps, and even changing up lyrics as secret messages.

The issue here is that Jikook ACTUALLY DOES SOME OF THOSE THINGS. They actually deliberately type out specific numbers on some of their social media messages. They actually have dressed in the exact same outfits or worn each other’s clothes. They actually have changed up lyrics and sung them to each other.

Even so, any reasonable Jikooker will say “all of this is suspicious as hell, but not proof.” Like when Jungkook says his J tattoo stands for Jungkook—the placement over the M is suspicious, yes—but all sane Jikookers accept that Jungkook has spoken about that tattoo and he did not say it was for Jimin. We don't sit around calling Jungkook a liar just because we preferred our theory.

Taekookers, however, want what Jikook have so badly, even as they scorn it for merely being fan service.

Half the time the hints they claim are completely made up.

They see sandal footprints in the sand, and their leaders say it’s proof that Jungkook went on a secret beach date with Taehyung. Even though Taehyung went out with a friend and his parents that night.

Taekookers will see a photo of shoes all neatly lined up and say it’s a secret ski date with Hobi. Even though Jimin owns the exact same pair of shoes and there were no photos or accounts of them ever being at a ski lodge the day after Jin went into service.

Taekookers will swear they hear Jungkook’s voice off camera during Taehyung’s vlog and insist he was hiding in the trunk of the car during the drive to film. As if JK would hide in the trunk for hours instead of just… go in a different car that didn't have a camera??

All of these Signs and Wonders require a huge leap to arrive at the conclusion that Taekook is a romantic couple.

Meanwhile, evidence of Jikook spending birthdays together and couple holidays together and going on trips alone together and having integrated families and inner circles (stylists, tattoo artist, boxing coach) are ALL fan service. Every single person is in on the conspiracy.

Yes, even when JK’s mom screams “I love you!” to Jimin and makes her son eat seaweed soup on Jimin’s birthday, (JK was clearly FORCED to make up that story) it has to be fan service.

And when Jimin’s dad posts a photo of JK’s old dog on JK’s birthday (a birthday where Jimin visited him in the middle of working on his album, but Taehyung did not even though he wasn't working on anything), it's fan service. And when Mr. Park hosts a give-away event at his café where JK’s music is playing and cap and photo are proudly displayed next to JImin? Absolute fan service; he’s a money-hungry, attention-hungry cad, don’t you know? Even the charity he and his son do are fan service!

But JK went bowling with Wooga, so, Taekook are married. (Legally married. Not in Korea. But you know. They ARE married. Coming up on their third anniversary already!)

It’s all there, if you’re just willing to see the Signs and Wonders. And believe your cult leaders when there's nothing to see or wonder about at all.

Third and perhaps most important, is the Star-Crossed Lovers angle. The VICTIM CARD.

You see, it’s not bad enough that openly gay couples face pure hell in conservative countries anyway—losing their jobs, their families, sometimes their will to live because the stigma can be so bad. But on top of all that, for years and years, Taekook have been forced apart.

They’ve been just tortured by Jimin’s attention-whoring greedy nature, and made to endure fabricated fan service skinship!

(When Tae and JK look happy to be around Jimin, it’s just because they are professionals and such good actors!). Darn that Park Jimin, the abuser and sexual predator!!

And after so long being forced to hide, now in solo era, poor abused victimized Taekook can be loud. So loud. So very loud and wild and free!!

After all, during the Vegas concert, Jungkook sat on Taehyung’s lap!! He's NEVER sat on any other BTS members' lap (except for all of them).

And when Jungkook came online and said “Keep being jealous, I’ll keep holding Jiminie!” and that Jimin was HIS! Then fans kept asking him about Taehyung, so he also said Taehyung was his. It was totally his own organic idea (except for how it wasn't).

When fans kept pestering Jungkook during his camping VLive about Taehyung, he said he was forced to admit that Taehyung was attractive, he’d never seen a man so attractive! (FORCED to admit it! So romantic!)

Meanwhile, as all this shakes down, there’s this scandal in the press that Jimin didn’t pay his insurance premiums because his mail was omitted by the company. News of this dropped EXACTLY the moment his first OST With You came out, and he went totally quiet.

And then, Jungkook also went quiet for a while too. He deleted all his previous Insta photos that were personal and changed the layout to be totally professional. He went to the White House. He did a collab. He partied for JitB. He went on a Meat Tour of Korea. He did a concert with his members. He headlined World Cup. But mostly he was getting quieter and quieter.

Eventually Jungkook deleted the app entirely. Sometimes he stayed in his home for six days at a time. He stopped working out or going into Hybe; he started drinking whiskey. And nowadays he doesn’t even want to look at the comments on lives. Not because he was sick of the Taekookers or anything, but because “the company is forcing them to hide!”

Of course.

And all throughout 2022, Taehyung and Jungkook are paired up for things, and Tae's talking about a fortune teller saying he and Jungkook were “fire and water.” And rather than be taken as cute moments between friends, these are just VERY LOUD SIGNS AND WONDERS.

Then there are leaks online of all these photos that involved Tae and Jennie.

And thus begins tons of lives where he mentions Jungkook.

I'm not saying Kim Taehyung had an agenda to throw fans off the scent of his actual relationship, but I'm also not NOT saying that.

Whatever his motivations, the cult interpreted this as a direct message for Taekookers to keep the faith!

And indeed, Taekook do hang out—sometimes openly. (Sometimes where there’s press that make them hold up signs while cameras are going off—but that’s not for work, that’s a date, because the security team there wasn’t Hybe’s, and it was a friend’s premiere.) Sometimes quietly, where they share photos of hanging out afterwards.

But it cannot be just two friends hanging out. It’s Signs and Wonders!! SO LOUD!! SO FREE!!

So many reveals—mostly coming from Taehyung, but Jungkook doesn’t often deny them. And it’s mostly Taehyung stroking Jungkook’s hair or laying his head on Jungkook’s thigh or whatever—but Jungkook doesn’t stop him. And Jimin seems totally unbothered by all of it, which is strange because it sort of debunks years of his efforts at fan service.

Yet, clearly THIS cannot be fan service or misdirection.

It can’t just be friends playing games, or a TikTok made for work. It can’t be recording someone without their informed consent for attention. It can’t be going to a concert with other members and sitting in separate rows as friends. Or going to a musical or movie to support friends. Unlike all the things Jungkook has done with Jimin, this has to be Real Love!!

So just to recap:

When the cult had no evidence of Taekook hanging out, they were a private couple.

When the cult had ever-increasing evidence of Taekook hanging out, they were being loud.

When the cult had evidence that Jikook hang out outside of work, that was just fan service.

When the cult had no evidence that Jikook hang out outside of work, that was just fan service getting exposed.

When the cult has evidence that Taehyung has a girlfriend, that’s a punishment.

MARTYRDOM

You see, Jungkook and Taehyung would go on WeLives without permission, remember? And Taehyung set up a dual live chat on Insta and JK didn't seem that into it but he was persuaded. Then they giggled and couldn’t find much to talk about for ten minutes. And Taehyung said he would take full responsibility for it.

And the cult now believes that “taking responsibility” means pretending to be in a heterosexual relationship. Even their insider sasaeng accounts predicted it!

Never mind how mad all of this seems. And it would be one thing if just one or two ideas were far-fetched, like looking at a pair of shoes and making assumptions. But all of it is far-fetched.

Facts do not matter. Because you cannot trust the Authority. You can only trust the In-Group.  

And the In-Group sees Signs and Wonders. So the In-Group knows the Real Truth.

The In-Group DECIDES TOGETHER what is real.

They can make entirely fake edits; cosplay; post false witness statements; harass models, coworkers, brands, businesses… they can hire trucks to circle the building with loud speakers, protesting and shouting their truth!!

And anyone who doesn’t believe the Real Truth is a Fake Taekooker.

No disbelievers allowed. Get out of the tribe. Only the faithful can stay in the Tribe.

Right now, you might be asking yourself: Why would you stay in a tribe like this??

Because the dynamic is ever-evolving, which is titillating, and participants get a sense of power, because they are able to help craft the narratives—by being so smart as to see the truth where others are blind sheep—so they can bond over how unique they are.

Plus… TAEKOOK NEEDS THEM.

The boys absolutely depend on their support. You see, Taekookers are the real HEROES here.

They understand the boys like normal people never could. If you know you know, and they are steadfast against any and all lies presented as evidence. They are loyal.

The whole world is against their baby bear and baby bunny!! They are the boys Only Defense. Just take a look at this video of their rallying cry:

If you've got martyrs, you've also got... CRUSADERS.

Yikes, right?

So, here are millions of fans who were lied to, misled, misinformed… They developed relationships over time with people who also believe this misinformation… They get a sense of power in crafting their own reality, in which the objects of their affection are victims and they are the heroes… And the only way to prove themselves worthy of the group is to stalwartly ignore anything that contradicts these narratives.

This is a literal, textbook cult.

Cults use deception, isolation, peer pressure, group-think, and suppression of critical thought. To varying degrees, all Taekook spaces do this too. (And yes, other ships and solos and mantis ALSO rely on these tactics. But I've never seen anything quite so open or pervasive in ARMY like the Taekook cult tactics.)

I feel I should make one thing should be made clear: a LOT of people sincerely believe in Taekook.

But there are also a lot of Taekook content creators who sincerely believe in the money they make off people believing in Taekook.

Like all cults, at the end of the day, it's a scam.

Now there’s evidence of a real relationship, and of course anyone who has invested time and money in Taekook is going to be pushing back—hard.

So how do we navigate this chaos?

Well, most cults end in one of two ways: an FBI raid, or everyone drinks the Kool-Aid and dies.

But more often than not, cults don’t really end so much as fizzle out over years.

Plenty of cults are still alive and well despite amble debunking (Scientology, Q-Anon, Illuminati, flat-Earthers, Larries—what they believe doesn’t really matter; it’s how they believe that makes them a cult.)

 Cults are a bit like hydras—you cut off one head, three stronger ones pop back up.

They won't stop. They have to BE STOPPED.

HOW TO DEPROGRAM A CULT

Well, back in the 70s, in the early days of deprogramming, the only thing that was effective was to separate the individual from access to the cult (by kidnapping if you had to), then bombard them non-stop with facts (using imprisonment or restraints if you had to) and eventually they are coerced into re-integration. But none of that is humane or legal by today’s standards.

It also leads to relapses.

Really the only way to deprogram cult conditioning is for a mental health professional to slowly and methodically discredit the cult leader(s) and gently present contradictions.

(How can Jungkook really be in a relationship with Taehyung if he’s always mentioning Jimin? How can Jimin be hurting Taehyung and yet they are on FaceTime for hours, trading fan art and watching tv shows? Why would the two most rich and famous pop stars in the world need a publicity stunt?)

And even then, the cult member has to be sort of able to question things for themselves, and it just helps to have other supportive people echoing their own questioning sentiments back to them.

It can take YEARS until a cult member reaches the breaking point and begins to listen to Out-Group ideas. (On average, five years, to be exact.)

And then they may begin a journey of self-expression, where they openly voice doubts or complaints against cult narratives. They may even engage in transference, jumping off the Taekook ship and onto another (the need for tribe is very real). This is an extremely vulnerable stage and should not be taken advantage of.

At this critical moment when someone is tittering on the fence, trying to figure out what reality is, you need to REWARD THE BEHAVIOR YOU WANT.

You want them to question. You want them to express their grief and doubts. You want them to look for real sources of information.

This is NOT the time to kick someone when they are down, or look for “gotcha” moments to shame them publicly.

If you see a Taekooker wondering if they’ve been lied to this whole time—they HAVE. And that is abuse. And abuse victims need to be handled with care.

I know that Taekookers have dragged Jimin to hell and back for years so I’m not about to preach love and acceptance.

But it’s also fair to say that Taekookers have been gas-lit and realizing that can be traumatic.

Wounded animals are dangerous. A traumatized human lashes out. And you know who the prime target always is. They are already starting to take it to Jimin directly.

I strongly recommend you take a very cautious approach if you engage with them right now. Especially if you’re thinking about arguing with them.

People who defend Jimin or Jikook end up doxxed, suspended, harassed--and someday, I fear a wounded cult member will get physically violent.

Be especially careful because plenty of big accounts are closeted Taekookers. Here's a thread exposing some "mystery cult" members:

THE MOST EFFECTIVE RESPONSE

I normally don’t try to police people or preach too much, but I’m going to give you some unsolicited advice if you managed to read all this:

Don’t go into Taekook tags or spaces. Don’t debate them. Don’t talk trash about them or the members. Don’t slam-dunk or spike the ball with snarky words or memes. Don’t give them a taste of their own medicine. Don’t be cruel.

First of all, don’t do any of that because Jimin and Jungkook would be mortified by it.

But second of all, don’t do it because it just makes them dig in harder; it adds weeks or months to the deprogramming timeline.

The goal is to get the cult out of ARMY fandom. Because they thrive on a victim/hero complex, attacking them reinforces cult dynamics.

I believe there is a better approach.

First, you can and should go Gray Rock whenever possible.

Starve them of oxygen. Don’t acknowledge them. If you do, be generic in your responses—boringly bland, detachedly polite. Ignore them completely; their hot takes do not matter.

Block and report if warranted, but never engage. On some level, they really want to be persecuted for their beliefs. It's why they keep coming into Jikook spaces looking for a fight.

But their beliefs are so ridiculous that they aren’t worth our time. Instead, direct your focus on what you want, which is to promote and celebrate Bangtan.

Second, you can provide what’s called a Graceful Exit.

It doesn’t always work if they know that’s what you’re doing, but it is perhaps the most effective technique, especially if they are already questioning the cult narrative.

You see, a shamed human being gets defensive, doubles down, won’t listen. But a human being offered a Graceful Exit Out of a Bad Place gets to reinvent themselves in a way that allows them some dignity while they change direction.

A Graceful Exit has a few components to it:

“Hello, Taekooker. I also saw a lot of misleading content when I was a baby ARMY. The algorithm feeds you Taekook content almost immediately. Then you make online friends, and they all believe in Taekook. Suddenly everyone is telling you really complicated theories about how Taekook is being hidden. Once you believe that, you have to also believe that Taekook are lying by omission, that Jimin and the members are also lying, that the company executives and translators and managers and staff are all lying, that Korean ARMY is lying, that fellow I-ARMY is lying… and that’s a lot of people spreading a lie for no real gain. Now that you have some evidence that Tae is happily in a relationship with someone else, it’s only natural to question your beliefs, because YES, Taehyung and Jungkook absolutely love each other. But are they IN love? NO. For my part, I trust Taehyung. I love and support Taehyung. I don’t spread the idea that he or Jungkook engage in fake relationships. If you support them, then you’ll accept what they are showing you. When you’re ready to stop shipping Taekook, ARMY will be ready to welcome you back. We can stream together and vote together and help our boys achieve their dreams. We can watch their content and go to concerts together and enjoy fan-works. But what we can’t do is make up really complex stories around BTS’ reality. Our place as fans is to appreciate their music, and let them live their own lives in their own way. It’s time to let go of old ideas, and embrace the new things they share with us.”

This tactic allows the cult member to feel sympathy for being human. It provides understanding that they’ve been deceived. It appeals to their higher nature and love for the objects of their affection. And reassures them they could have a place in a bigger tribe if they let go of the in-group.

It invites them in, instead of calls them out.

Now, you guys might not be willing to do that. Especially considering the hate trains and rape jokes and death threats they gave Jimin for years. Believe me, I get it. I GET IT.

So if you see someone spewing vitriol, now is not the time to call them in. Now is the time to block and report.

However, if I take out my anger on them, it’s serving my own feelings.

And I’m here to serve Jimin, Jungkook, and BTS, not my own need to be right.

So I believe the best way to do that is to Gray Rock the Die-hards and provide a Graceful Exit for the Questioners.  

Many cult members are not going to believe in Taennie unless Kim Taehyung makes an announcement directly--and even then, he’ll have to do it in such an emphatic way that they buy what he sells.

So we should accept that the cult is going to be around for a long, long time. Conserve your energy, my dears.

But for the ones who just got fooled but don't intend any harm, we can either hope they let go of their own volition, or we can try to make room for them as part of true ARMY.

What we shouldn’t do is get down in the mud and start slinging. Everyone loses ground that way.

THIS WAS THE LONGEST EVER POST; I AM SORRY!

But these have been my thoughts over the last few days. I’m okay if you want to comment, but I would like to ask that you DO NOT reblog to tag Taekook and that you don’t weaponize this post by spreading it around specifically where it could cause drama.

Drama is the exact opposite of my intention.

My desire is to provide some better understanding around how cults work and how to disband them.

In conclusion: Keep it classy. Ignore assholes. Be gentle with people recovering from gas-lighting. Stay true to the principles of BTS and ARMY. Apobangpo.