"I just wanna stay in that lavender haze."

Lavender Haze | Taylor Swift

Model: Sean Weiss

‘Kirsten 1996’

‘1996’ was inspired by a photograph of a young girl entitled ‘Kirsten 1996’ taken by Inez van Lamsweerde and Vinoodh Matadin in that year. A collaboration between Byredo’s Ben Gorham and renowned fashion and art photographers Inez and Vinoodh, ‘1996’ was originally conceived as a private edition, a Christmas gift for their closest friends and colleagues. However, what began as a very personal creative project, took on a life of its own as social media began buzzing with hymns of adulation from the delighted recipients - an international blend of publishers, editors, stylists and models - and with desperate requests from those seeking to source the limited edition fragrance for themselves.