The science behind visual storytelling
There are reasons why people find visual narratives to be particularly useful and effective. The saying has it that a picture is worth a thousand words and the truth is that humans are a deeply visual.
Some interesting facts about vision and the human brain:
The human brain is fine tuned for processing visual information, and dedicates 30% of the cortex to visual processing, compared with 8% for touch and 3% for hearing.
The brain can identify images after as little as 13 milliseconds, far less time than it takes us to recognise and interpret a verbal cue.
65-80% of us learn better visually.
Humans remember pictures incredibly well. In fact, we can remember 2000 pictures to 90% accuracy over several days.
When it comes to the impact of visual elements on webpages and in apps, the evidence is just as clear. User Experience gurus Nielsen Norman Group found that 79% of users always scan any new page they see, with only 16% reading word-by-word. Their recommendation is that text should be scannable, well-written and enhanced with high quality graphics.
source:
https://www.justinmind.com/blog/guide-to-visual-storytelling-for-ux/
