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The San Diego County Facebook immediately page seems to be more effective because the top posts receive many more likes in compared to San Francisco’s page. The top post has 115 likes compared to just 32 likes on the San Francisco page. San Diego’s page also has much more shares. Their top post received 86 shares compared to only 14 for San Francisco’s page. This clearly indicates that the San Diego county page is sparking more interest in the community. I think this may be because they include a lot of posts regarding the military such as their post about free pet adoptions for Veterans. There is a huge military presence in San Diego so I think including these kind of posts resonates with many residents here. Both pages include a post about the election or voting information.

Recommendations for San Diego:

1.     Include different kind of media for the posts. Majority are long articles many people wouldn’t have the time or want to take the time to read. Using simple photos or videos may be more effective.

2.     Target different demographics. The majority of the posts are directed at the military which is a big demographic here but there are many more audience’s they could try to reach.

3.     Include posts about more events going on in San Diego. There is so much this city has to offer, they could spread the word and promote San Diego through this page.

4.     Use hashtags. So many people search for social media sites for hashtags and this is a great way for people to actually see the posts.

5.     Target families. Post about family friendly activities around San Diego. There are so many parents looking for a fun way to engage the whole family. I think these type of posts would get a strong response.

Recommendations for San Francisco:

1.     Post more frequently! The page’s top posts occur only once a month which is not enough to receive a good following.

2.     Incorporate videos and other media types to engage a younger generation’s interest in the post.

3.     Include information on new or hip restaurants or bars in the city. There is such a huge nightlife in San Francisco and so many young people. I think they would be interested in receiving this information.

4.     Use meme’s or other pop culture references to make the site less informational and more fun. Majority of people on Facebook are looking for entertainment not just general information.

Tupac’s “Keep Your Head Up” goal is to advise people to maintain positive through life and their struggles. The song uses a front door approach by communicating messages that the audience would find relevant to their struggles. For example, single moms, women who are victims of rape etc. This song mainly targets an audience of women talking about female related issues the majority of the song. I don’t think this song violates a contract, it doesn’t feel like you are being lectured when listening to the lyrics. Tupac outlines experiences the listener can relate to and know they aren’t alone and that all we can do is to try to remain positive and keep pushing. It’s a feel good, entertainment that you get from listening to this song. I think the song is effective for the intended audience for these reasons.

I think the goal of this piece is to sell something. While you could consider its goal to be to change a behavior, I think that Trojan’s main concern is to sell condoms. While is important to your health to have protected sex, Trojan is a mass organization that’s ultimate aim for this advertisement is to sell things. The destination would be to motivate to a behavior change from not using condoms to using condoms to protect your genitals as suggested by this billboard. The channel of communication is via a billboard over a freeway that people would see while driving. I think they could have chosen a more specific channel that would target the younger population better. Over a freeway will get many older people commuting to and from work. Maybe on college campus’ etc. would be a better channel for reaching the right audience.

 The goal of this health campaign is to inform. It provides health related information for parents in order to improve their children’s dental health. The ad suggests “two minutes, twice a day” for teeth brushing in order to do a good job. The goal is to inform because it provides concrete directions. The destination is to advise, giving awareness and information on the proper way to brush teeth. The channel is through magazine ads that are directed toward parents on young children. I think this is an appropriate channel if it was placed in magazines directed toward parents like parenting or home magazines.

 https://www.youtube.com/watch?v=t-incTC3M-Q

This youtube clip is a PSA to stop texting and driving. The ultimate goal of this campaign is to change a behavior. It show the consequences of texting and driving using fear based emotion and attempts to convince the viewer to stop texting and driving. The destination is activation because it is attempting to motivate a behavior change. The channel used is the website youtube and most likely on television. I think this an appropriate channel because the intended audience is younger people who are most likely the ones texting and driving and they are the ones browsing youtube or watching the most television.

 https://www.netflix.com/watch/60034780?trackId=13752289&tctx=0%2C0%2C223d638f-d377-4e63-8931-b45b9a8726d4-71689979

Entertainment

Research Activity 1

Analysis Activity #1

Research Activity #4

http://www.girlshealth.gov/know-the-facts-first/index.html

This health campaign raises awareness about sexually transmitted diseases and the importance of being tested. The target audience is young women in their teens and early 20’s. This campaign is effective for me because the source is credible. The website is a government sponsored site where you can rest assured that the data and statistics they are using are accurate. The website uses bright and fun colors that grab my attention. Also resonates with me because they state that there is more to worry about than just pregnancy when having unprotected sex. When I was younger I definitely didn’t think about sexually transmitted diseases as much as I should. I thought if I were taking the birth control pill that is all I needed to be having responsible and safe sex. This campaign targets this kind of thinking, making one realize that you still need to use condoms even if using other forms of birth control to protect you from disease.

 https://www.youtube.com/watch?v=GEWky9PEroU

This image uses a poor choice as a source for the purpose of the campaign. They are encouraging people to sign up for Obama care but using frat boys in this image wouldn’t be an effective source for reaching an audience that would actually be thinking about their health coverage needs. They use frat boys doing keg stands in this image which would resonate with college students, most of which who are still on their parent’s health insurance and don’t need to worry about signing up for Obama care. It would have been more effective to use a source that targeted young parents that need health coverage. Maybe by using images of a young mother and a child and stating how easy it is to have coverage now for you and your family in order to encourage this demographic to sign up for Obama care would target the appropriate audience better.

Research Activity #2

https://www.youtube.com/watch?v=TWmzRz6Qpnw

In this clip from the debate, Hilary Clinton is stating that Donald Trump is unfit to be president of the United States. She explains that his comments and actions toward woman speak volumes about his character. She is clearly targeting women and minorities as her audience when she is speaking of Donald Trump and his sexist and racist comments that he has made toward both toward women and minority races.

 https://www.youtube.com/watch?v=T-4QT6iNmPU

Announce: This campaign gives you a website as a resource to visit in order to find information on mental illness and how to stop the stigma against people suffering from these diseases.

 Advise: This campaign advices people to avoid stigma against mental disorders, and to prevent themselves from using harmful words toward people with mental illness.

 Activate: This image activates the audience to want to stop the stigma against people with mental disorders by using a little boy with an insult being torn off his face. This activates sympathy within oneself and makes you not want to insult and hurt a boy like this but rather help him feel valued and important.

 Advocate: This image is advocating for the social perspective to end stigma against those with mental disorders. This is a huge social issue in our society. While many diseases are physical and easy for people to understand, many people who do not know anyone or haven’t suffered from a mental illness themselves do not understand the scope of the problem. This creates a stigma toward people with mental disorders, where others may think that they are just faking it or don’t actually have a real illness. This campaign wants to end this stigma and inform the audience that mental disorders are real and effect everyone including little kids like the one used in this image.

https://www.youtube.com/watch?v=p7LiYiNBtyM

This youtube video from the “Totally Wasted” campaign shows a group of teens from Brittan getting together at a party to drink excessive amounts of alcohol. Following the party, social media posts are made by peers about certain teens that faced various consequences for drinking too much that night.

 Price: This video outlines the price of drinking as participating in unsafe sex, becoming ill, and getting arrested. By avoiding excessive alcohol consumption, you can avoid these consequences.

 Product: This campaign aims to change the behavior from drinking alcohol to choosing other forms of entertainment to have fun with your friends.

 Place: This campaign is most likely going to resonate with teenagers and parents of teenagers. Most people begin to experiment with alcohol use as teenagers so this campaign is attempting to reach people at this age when first beginning to consume alcohol. Also reaching concerned parents of teens who may think that their son or daughter is partaking in unsafe alcohol consumption. This advertisement is on youtube which many teenagers use, while most parents probably don’t.  This was also most likely aired on television, another good channel to reach teens and parents.

 Promotion: This campaign used youtube to broadcast their video, I would have also imagined that they aired it as a commercial on television in Britain. Mixing these two forms of broadcast to reach their target audience of teenagers and the segmented audience which could be parents of teenagers.  

 Position: This campaign is advertising to end alcohol consumption within teenagers. There is no specific product they are suggesting to replace alcohol with so we cannot compare an alternative product to one used in this video.

I think the below image of the lungs made up of burning cigarettes does a good job of instilling fear into the audience. This image immediately would make the viewer think about his or her lungs and envision them burning up and disintegrating as cigarettes do when you smoke them. This image isn’t too gory, where the viewer would want to avoid it all together but I think it installs the perfect amount of fear in order to make the audience think twice about deciding to smoke.

The image below is very successful in creating fear within the audience. When I see the juxtaposition of the little boys face with his skull it sends shivers down my spine. They also use statistics to demonstrate why you should follow the speed limit, given that the rate of survival is much higher if you are hit by a car going the speed limit. I think this campaign effectively uses fear to make the audience think about their speed while driving but one might question if speed limits are higher than 30 mph, and you hit someone going the correct speed limit their chance of survival is very low. This makes me question the campaign angle as this wouldn’t apply to all speed limits just those of 30 mph. This may lead one to disregard this message as ignorant and feel as if even going the speed limit isn’t going to always save someone’s life.

Announce:

http://go.sdsu.edu/student_affairs/healthpromotion/files/03785-STI_Testing_Options_(05-2014).pdf

The SDSU health services website direct people to the clinic on campus to maintain STD information and testing.

 Advise:

http://betobaccofree.hhs.gov/about-tobacco/index.html

The Be Tobacco Free website gives a lot of good information about the harms of using tobacco, giving the public factual information on why avoiding tobacco is good for your health.

 Activate:

https://www.behance.net/gallery/7109541/New-York-City-Health-Department-Gun-Violence

This anti-gun campaign uses images of babies and kids with guns in their hand in order to persuade the audience to not keep guns inside their homes.

 Advocate:

http://www.takepart.com/ait10

The documentary “An Inconvenient Truth” demonstrated a social and political view point regarding global warming  and climate change that not many people agreed with at the time of release.

 Combined Objectives:

https://www.youtube.com/watch?v=89Cqx18fFb8