#globalcommunicationproject

SAN DIEGO

1. San Diego should increase the number of likes San Francisco has a higher rate of likes.

2. San Diego should decrease their user engagement and focus on other areas that need improvement because San Francisco has less user engagement, yet more likes.

3. San Diego should not change the length of characters in posts because it is the same as San Francisco.

4. San Diego should begin to use Hashtags because San Francisco has more likes than San Diego and uses Hashtags

5. San Diego should decrease the number of posts, San Francisco posts are less frequent

SAN FRANCISCO

1.San Francisco does not need to change their strategies to increase likes because they have a higher rate of likes than San Diego

2. San Francisco has a lower rate of user engagement but I do not think they need to increase their user engagement because they have more likes than San Diego despite having lower user engagement.

3. The Length of characters per posts should stay at the current rate which is between 100 and 500 characters both San Francisco and San Diego have the same amount.

4. San Francisco should continue using hashtags because they have more likes than San Diego and is probably the reason they have more likes than San Diego

The County of San Francisco’s page has more likes than the County of San Diego’s page; however, San Diego posts 2.35 per day whereas, San Francisco only posts 1.55 posts per week. Perhaps it is due to the limitation of posts and/or the time of day when the post is posted. It may also be due to the content of the posts as well, which maybe the reason to catch people’s attention. In San Diego, the top posts were about the election, animals, Veteran’s Day, and the military, which targets the population of San Diego well because of the city being a big supporter of the military as we have many Naval and Marine bases. However, San Francisco’s top posts focused on the election and weekend plans like sporting events and movies, while promoting their public transportation. I think both pages segments and targets their audience population well; however, I think San Francisco’s content may be more interesting than San Diego’s because people like to find out things to do. Although San Francisco has more likes, San Diego’s engagement rate is higher, indicating that people are paying attention to the posts. I believe audience is engagement is more important than the amount of likes to decide effectivity because people can blindly like the posts without getting the message. The County of San Francisco has a higher population than San Diego and San Francisco is a business-driven city, which may influence how many likes the page gets because more businesses use social media to promote and advertise. San Francisco has more check-ins than San Diego, which may have a great influence on post content quality because check-ins allows the audience to learn more and go to the place that post is promoting. In addition, San Francisco varies its posts type as it may be more effective in grabbing and maintaining the audience’s intention.

5 recommendations for San Diego’s page: 1. Limit post for day because posting too much may be considered annoying to the audience and can cause the audience to skip posts. 2. Vary post type like San Francisco to keep the audience interested. 3. Post check-ins with things to do in San Diego as it catches audience likes. 4. Continue with engagement with audience to maintain audience interest as it may raise likes. Like different pages as well to network with other pages to promote and advertise. 5. Use hashtags in posts like San Francisco so posts can be easily seen by various audiences outside of San Diego and be on the search bar

5 recommendations for San Francisco’s page: 1. Continue to post check-ins with things to do in San Francisco as the audience likes these types of posts. 2. Increase engagement rate to promote and relate to audience to find out likes and dislikes, which will help in targeting and segmenting types of posts. 3. Increase “Likes, Comments & Shares” per post to increase engagement rate. 4. Increase posts per week to 2 to maintain audience interest and engagement. 5. Work on timing of posts where Facebook user peaks are high to get attention.

Go to http://sojust.net/songs.html and select 2 songs with similar topics or messages,and then compare and contrast them. Discuss the following: what is the primary goal of the song in terms of what message is being communicated, which route of persuasion is used, if they are ‘violating a contract’, and how effective the song is.

Find a health communication piece for each of the 4 goals of EE (i.e., sell, inform,

change behavior or entertain). Explain the following in full: 1) why you believe that is the

goal of the piece, 2) explain what you think the destination is, and 3) identify the channel

and discuss if you think it matched the intent of the piece well.

The health communication piece I found with the 4 goals of EE is Hand Over The Tobacco (HOTT).

Explain the following in full:

why you believe that is the goal of the piece.

Provide a primary tobacco prevention as well as

secondary cessation activities and resources.

2) explain what you think the destination is.

The destination is within the LGBT community.

3) identify the channel and discuss if you think it matched the intent of the piece well.

@globalcommunicationproject

@globalcommunicationproject