DNG Dev

For Kia Chief Designer Tom Kearns, Give It Everything is more than a slogan. It’s a design philosophy.

It’s just part of the dealership’s involvement with the local community, which also includes safe driving courses for teens. 

The Great Unknowns are all around us. But sixteen of them are unknown no longer. That’s because we’re proud to announce the first-ever recipients of the Great Unknowns Scholarship. These sixteen high school students proved beyond the shadow of a doubt that they embody the fearless spirit and relentless passion that Give it Everything represents. We’re proud to reward their dedication with The Great Uknowns Scholarship. 

When we visited Texas to film the Stinger GT, we met all kinds of unique people. But we also met something else that made an impression—a wild horse known to locals only as the Outlaw. This stallion served as our spirit animal as the Stinger GT ran wild across the plains. Never to be captured—except on film.

Kia spent its entire press conference talking about the spiciness of its brand. Spoiler: it's very spicy according to Kia. But they're not exactly wrong. After showing a drift version of the exciting Stinger the automaker took the wraps off an EV concept where all the doors open up like a supercar. Read more.

Going to great lengths doesn’t always mean traveling far. Case in point: to prove how much technology and utility we put into the 2019 Sorento, it only took 335 feet. Check out the World’s Shortest Test Drive and see how the Sorento Gives It Everything.

After years in the making, the Kia Seltos is on its way to dealerships and roads across the world. But what goes into building Kia’s first truly global vehicle? Chief Design Officer Peter Schreyer gave a few insights into how his creative vision for the Seltos came to be. (Interview transcript follows.)

We don’t decorate the walls with “Give It Everything” to remind anyone of how hard to work. We do it in proud recognition of each of our employees. All of whom dedicate themselves to being part of the shared mission of building the highest-quality vehicles in the world. That’s a goal that takes an entire company sharing the same vision. And we couldn’t do it without them.

In East Texas, barrel racing is more than a pastime. It’s a point of passion—and pride—that helps young riders earn themselves a name. So when we turned our horses loose in the arena, in the form of our GT Line, it was for the same reasons: to earn our name as fastest ride in the stable. 

From reliability to safety to pricing, we are always conscious of the people who will drive the cars we make. They’re the reason we Give It Everything. So when a Twitter user named Arielle tweeted, “Why is a Kia commercial making me cry,” it was a moment of affirmation that we’re on the right path. We reached out to Arielle and asked her a few questions about how we were able to hit her right in the feels. (Interview transcript follows.)

When we love something we inevitably ruin it with our enthusiasm. The pleasure turns passé, the charm fades, we move on to the next shiny thing. Marfa, Texas, is a city on the brink of proving this rule. For those new to Marfa: it is a beautiful, odd, art-filled place at the western edge of Texas, three hours from the nearest airport. This is only its latest incarnation. Starting in the late 19th century, it was a rail stop for oilmen, then a watering hole for ranchers. Today, because of a man named Donald Judd, local Marfans are losing ground to transplants from New York City and Seattle, the kind of people who thought they’d never set foot in Texas. Read more.

Companies pay millions of dollars every year to advertise their products online and on television. Today’s consumers are looking to support brands that offer quality products while making a positive impact at the same time. Popular sporting events and other high profile forums are excellent opportunities to share your purpose with conscious consumers. Read more

Michael Thompson interviews Peter Scheyer, lead designer of the new Kia Stinger. The Kia Stinger was unveiled at the North American International Auto Show in Detroit on January 8, 2017. Read more.

After losing tens of thousands of jobs, some would say this small Georgia town has seen better days. But in the face of adversity, the people of West Point have come together, united in their refusal to give up. We profiled a few of these proud people, including several employees of Kia’s West Point manufacturing plant.