Design Gets Meaty

I feel the content of my response is well structured and invaluable to plant- based newbies. The information provides a solid foundation from which they begin the journey to discovering a sustainable lifestyle by responding to the likely barriers the reader will face and providing the tools and knowledge to overcome them.

I’m not as confident in the aesthetic design of my work. I’d like to resolve the aesthetic further with an emphasis on the personal journal element to really dig into the message that plant-based lifestyles are an individual experience. As a future direction I’d like to emphasise the cooking element as I feel this is the strongest facilitator of a sustainable commitment.

How to get people engage + actually solve the problem

This project is informative and funny

It’s tone and aesthetic are the draw cards and lead into the serious stuff without being boring.

What I can learn from it aesthetically is that the project uses a few keys, and rolls them out.

After taking to Donald I have a different perspective on the tone of my project.

Currently i’m drawing from my experience without actually saying I am. This isn’t a problem but there’s no emotive value. 

The facts and info are there to facilitate and the design will compliment that, but will it just look like a swag wiki how to guide? Yes, you read swag correctly.

By leaving out emotion the book seemed clinical, by added it it read more like a self help guide. 

Mood boards -

Something I touched on earlier was the barriers constructed by the label of veganism. As I explore options to address the purity problem and ways of easing my audience into plant based lifestyle that best serves their bodies as individuals I move away from the label.

Plant-based is friendlier, and resonates with a larger audience.

After completing the “Oh bugger workshop” and the creativity exercise I had a solid two directions - 

One was expanding upon facilitation with the plant based plate and the other another way of creating provocation. 

The provocation was constructing the consequences of over consumption of meat, from meat. How it could look was a map or diagram filled in with mince or a detachable belly made of meat that you wear to represent the higher BMI associated with high meat consumption.

The expansion on of the facilitation project was creating a chopping board with sections to illustrate portion sizes for the components of the meal. 

Talking to Jason about which direction he thought was stronger I think I’m sticking to facilitation. A couple of points he made was to make it as easy as possible for the user. He also said make it desirable - design shouldn’t be the hero. So if a potential resource is about swapping out meat in your favourite recipes start with a lasagna or pizza! Sneak the info in later when they’re invested. (a plate looks like a pair chart and isn’t as fun).

My food bag vegetarian? 

/vegetarian starter kit made of food and recipes

Also consider speculative design. e.g. saying to your phone what’s the fridge and it telling you what you could make.

Really nail an audience