design by alice lo

I worked with TraduSigne to renovate their old brand logo. I brainstormed sketching this concept along with different designs. The client selected this clean design. I decided to make light the typeface for “tradu” and bold “Signe” that emphasizing to signing Langue des signes du Québec (LSQ) and American Sign Language (ASL) visually translating from a message of their clients. “S” is portraying the movement of Sign Language for “translation”, which is meaningful. The orange colour is suiting their mission statement as determination, service, communication, and ambition.

The client, BriConnect asked me to design sign languages for their inspirational words, “empower”, “connect”, and “learn” for their business card. I decided to design simple lines of sign languages that are readable, so the BriConnect’s client can follow learning the sign languages easily when they receive the business card.

I was hired to create a brand logo for the linguistic service. This project was pretty challenging, but it taught me a lot in reflection to expand more creative in design career. The client wanted to have her initial name as “CB” in the logo.  “C” is the first letter of name combined with the vertical lines and short horizontal line. Those lines are technically shaped “4″ indicates 4 languages that linguistic service provides to translate and fingerspelling “B” illustrates the last name of my client simply. 

I was asked to produce two logos for my clients’ YouTube channels, ASL Stew and ASL Stew: Life 

Bob Rumball Camp of the Deaf (BRCD) needs two logos for their new project camp, 2 Lakes De’VIA Cultural Retreat for next summer in 2017. I questioned them about “2 Lakes” and they explained that new project camp will be hosting at Ontario Camp of the Deaf between two lakes in Parry Sounds. I provided two logos for them.

Ontario Deaf Foundation asked me if I am interested to create a logo for their information kit: 2016 High School Deaf & Hard of Hearing Graduate Information Kit. They need that logo representing community and opportunity. I agreed to work with them. This selected design based on the ASL sign FIND. It illustrates the moment just before the index finger and the thumb touch, before the sign is fully formed. The keyhole symbolizes unlocking the door of opportunity in the search for a satisfying, successful life.

I provided different range of colours for each of categories: