Dee Cater | Advertising & Marketing Portfolio

My team pitched this idea to Gannon Pest Control.

This campaign uses the famous red cross to brand well-known words. The words all relate to a service of the American Red Cross and asks consumers to donate or volunteer to get involved.

Stride Gum's claim to fame is long-lasting flavor. This campaign highlights that product benefit in a fun way that fits with the personality of the brand. 

Sorel is a company that makes durable, reliable boots for explorers and winter sportsmen. This campaign speaks to those men by highlighting injuries they could’ve sustained on their adventures if they weren’t outfitted with Sorel boots. 

123IKE is a program I developed and branded that aims to encourage citizens to use a bike for everyday transportation to work or school. The campaign is non‑intimidating, simple, and fun to introduce bike riding to beginners as a practical means of transportation.

Doctors Without Borders is a non-profit organization that sends aid to persons around the world, regardless of political or national association. This campaign is a rebranding of the organization. The idea is to give the organization a more human feel, as well as giving it a contemporary look to resonate with todays audience.

Kirby is a vacuum cleaner brand. They are the most expensive vacuum cleaner made for personal use. It’s also the best on the market. This campaign features practical reasons to purchase Kirby that consumers might not know.

My team pitched this idea to Cosmopolitan in NYC. The campaign book is available for review upon request. 

Dinosaur Bar-B-Que Sauce is a line of sauce created by the owners of the famous Dinosaur Bar-B-Que restaurant. This national campaign seeks to get Dinosaur Bar-B-Que Sauce greater distribution with food retailers. It centers around the idea of a rampaging dinosaur taking bites out of ads and gets consumers involved by having them use the ads to help track his movements.