daniellejoan.

I'm not surprised by this story in the news today - we're not smart with our spend, with our creative.

We are still very conservative compared to the rest of the world.

We haven't adapted to other new media as well as other countries, so our brands are still spending money on traditional mediums.

Other countries tend to be a bit cleverer with their execution, which changes the output and the media spend.

this is a neat little campaign to make a vitamin enhanced water stand out from the masses.

the tvc's sweet too.

http://youtu.be/mCXZdzjf_1U

i'm really enjoying how everyone is getting their knickers in a twist about this move by MC.

was it strategic? 

YES

was it outrageous? 

YES

it will blow over soon enough...don't you worry.

what i'm finding more interesting is how everybody is and has been harping over Robin Thickie. yes, Blurred Lines is a sex pot song, i'll definitely give it that, but on the overall package, meh.

i'm not finding him all that. all i see is nice suits and sunglasses - taking me back to the days of festivals and girls wearing huge sunglasses so guys thought they were much more attractive than what they were.

i think the thing that is 'grinding my gears' with this whole MVA thing is that RT just isn't all that. 

the MC twerk thing, the RT make hot thing - it's all a strategy to be top of mind. and boy, haven't they succeeded. well done.

my brothers and sister and i would stay over at our nan and pa's house a lot.

they didn't have many movies at their place, but one that nan had taped and we watched over and over again was Matilda, the Roald Dahl story.

we couldn't get enough of it, and so when i learned that Matilda was playing on broadway when i'm in town, i couldn't resist.

after trying my luck at a few lotteries and not coming out on top, i forfeited to buying a ticked.

BEST SHOW.

relived a lot of awesome memories with my siblings and the show was great so entertaining and clever. the kids in it were very impressive.

if you're in New York and not sure what to see, go see this.

NEW YORK. 

i read this week that 70% of your ab workout is done in the kitchen.

so in my attempt to have abs of steal, and doing many ab workouts of late, i am cutting back the fat to see if this really is true.

i have even started a food diary.

so along with my daily exercise, i'm now not eating fat. no chocolate, no chippies, no bread (although i have cut that back recently anyway), no lollies, no carbs (within reason), no biscuits, no yummies. for this week.

i don't often like depriving myself of such things, as i work out a lot i generally don't need to, and i don't think it's healthy, but this is a test.

but all i am dreaming of is yummy food i want to eat. things that i haven't had for yonks, like vegemite on toast. melting butter...

oh. em. geeee!

not a remake, just an ad teaser for honda during the superbowl next week, but still, looking forward to it.

over the weekend it was my 20-something birthday and today is my sister's 18th.

she had her party over the weekend and it was a really good party.

love her - happy birthday little one.

you may be younger, skinnier and have longer hair than me, but i still fit into your dresses!!

haha. xx

i had a wisdom tooth out on monday, had yesterday off and am back at work today and it now hurts like a bitch.

i also had the first stage of a root canal in another tooth. i have to go back in two weeks to finish it off, then go back again and have another two wisdom teeth out.