Arkham

I’m excited to share that I’ll be presenting at the 2026 NESHCo Conference alongside David Laszakovits, MBA, Director of Exam Services for the American Board of Radiology (ABR). Our session is titled:“The Power of Listening: Building Insight Before You Lead Change.” The Premise is Simple (But Often Ignored) In healthcare marketing and communications, we spend a lot of time talking. Campaigns.…

I’m looking forward to being part of Swaay.Health Live next week—one of the healthcare marketing conferences that consistently delivers real conversations and community, not just polished presentations. If you’ve been before, you know the vibe. If you haven’t, this is one worth checking out. Why Swaay.Health Live Matters There’s no shortage of healthcare conferences. What’s important is to…

Join me next week for this in-person NESHCo Lunch & Learn! Connect with colleagues, gain fresh insights, and walk away with ideas you can put into action right away. Don’t miss this opportunity to learn, network, and grow together! The event will be held on March 19th – from 12pm – 4pm at the UMass Memorial Health Worcester Business Center, 67 Millbrook Street, Worcester, MA. I hope to see you…

Yesterday, we celebrated the Dr. Martin Luther King, Jr. Holiday. In honor of the great Dr. King, I offer up these three quotes, which are as relevant today as they were when he first uttered them. “Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.“ Dr. Martin Luther King, Jr. “In the End, we will remember not the words of our enemies but the silence of…

On the morning of January 1, 2026, I had the honor of appearing as the inaugural guest on the new David Elstein Podcast. For those who don’t know David, he serves as the Education and Communication Manager for the American Board of Orthopaedic Surgery (ABOS). In addition to hosting the official ABOS podcast, he has quickly become an emerging thought leader in healthcare communication and…

I am sitting at the Charlottesville, Virginia airport waiting for my first flight of the day as I make my way to Las Vegas for the 2025 Healthcare Interative Conference (HCIC). This is definitely one of my favorite professional gatherings of the year. This week, I will be presenting with my colleague, Lorraine McGrath, who recently retired from her position as the Associate VP of Marketing for…

I’m excited to be the keynote speaker at this year’s annual conference of the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS). This will be what I expect to be my last stop on my nationwide “Language of Love” speaking tour. My talk is titled: Recruitment, Retention and the Language of Love in Healthcare. Here’s a brief synopsis of my presentation: One of the greatest…

Simple. Reliable. Accessible. What if healthcare delivery took a page from your local pizzeria? In my latest article, published by Swaay.Health, I explore a lighthearted analogy: how the consistency, accessibility, and customization of pizza might offer lessons for reimagining healthcare delivery. Reimagining might be the wrong word; we know what healthcare delivery should look like and feel…

At the moment, I’m in the IAD Airport (Washington, DC) on my way to Pittsburgh for the 2025 American Board of Medical Specialties Conference. I’ll be speaking on Friday at 8:30am with my colleague David Laszakovits of the American Board of Radiology (ABR). As you probably can imagine, 8:30am on the last day of the conference is a coveted time slot! Our topic is Listening. We’ll share details of…

(Note: This blog post combines two of my passions: healthcare and pizza!) In nearly every community in the United States—big or small—you’ll find pizza: Neopolitan, NY Style, New Haven, Deep Dish, Detroit Style, Bar Pizza, and Greek Pizza, to name a few. It’s comforting, familiar, and almost always accessible. For just a few dollars, you can enjoy that satisfying warmth of a slice. Imagine if…

My friend and client of 14 years, Lorraine McGrath, has retired from her post as the Associate Vice President of Marketing & Communications at Signature Healthcare. It has been wonderful collaborating with Lorraine and her team to create marketing programs that elevate the Signature Healthcare brand. Lorraine’s work, although largely uncelebrated, is a powerful example of how marketing…

The Sound of Silence Simon & Garfunkel wrote “The Sound of Silence” in 1964. Today, I find it to be amazingly relevant. There’s a lot in this song about people’s inability to communicate with one another, but the message for me is this: This is not a time for silence and indifference. Check out the lyrics below. Lyrics Hello darkness, my old friendI’ve come to talk with you againBecause a…

(I wrote this post for a client’s blog and decided to share it here.) This week, we are reflecting on the July 4th holiday and what it means to be patriotic. Patriotism is often defined by love of country and a commitment to its values and well-being. At its core, this means taking care of the people who make up the nation—our families, neighbors, teachers, veterans, and workers. Ensuring access…

Two weeks ago, I had the pleasure of attending the 2025 NESHCo Conference. It was a great conference with quality sessions and wonderful networking events. On Thursday of the event, Lorraine McGrath (Signature Healthcare) and I presented the Brockton Hospital Fire Story. We shared how Brockton Hospital endured an 18-month closure while managing to improve access to care in the communities it…

Don’t forget to register for the upcoming NESHCo Annual Meeting! The conference takes place in Springfield, Massachusetts, May 28-30. This year’s theme: Pioneering Healthcare Communications for Today’s Patients and Consumers — promises to bring together NESHCo’s collaborative community of leading professionals to identify, discuss, and tackle the daunting challenges, opportunities, and solutions…

I’m excited to reconnect with so many HITMC friends and colleagues at the 2025 Swaay.Health LIVE conference – April 15-17, 2025 in San Diego. This is one of my favorite events of the year. The speaker lineup is terrific – with representatives from a diverse array of healthcare organizations across the country: Nebraska Medicine Renown Health Intermountain Health The University of Miami Health…

Once again, the NESHCo 2025 Conference is bringing together the brightest minds in healthcare marketing and communication for unparalleled insights and networking! This is absolutely one of my favorite events of the year. Register now for the May 28-30, 2025 NESHCo conference at the MGM Springfield, MA: https://lnkd.in/dyrvj2te. Early bird registration closes March 28, 2025! Four reasons to…