Building A Business From Bean To Cup
WASHINGTON-- Six mornings a week, Vigilante Coffee opens at 1017 7th street, in Mount Vernon Square. The interior-- red walls, leather booths and spray painted tables-- may not seem like the typical âcoffee shopâ decor, but Vigilante Coffee isnât your typical coffee shop. Itâs a pop-up shop, which means the set up isnât permanent. After closing at 2 pm, the coffee shop turns into Hogo, a bar and restaurant.
  Inside, Christopher Vigilante and his small team serve flat whites, long blacks, and macchiatos, among other espresso drinks. Donât worry if those terms sound unfamiliar-- itâs expected. Employees are more than happy to explain them, and give you a bit of background on the beans as well.
 Actually, more than a bit of background. Besides having one of the best last names in the business, Chris also has an extensive knowledge of all things coffee-related. He can tell you the story of the drink in your cup from farm to foam topping. Heâs involved in every step of the process, and itâs important to him that you know what youâre drinking and where itâs from.
 Before Vigilante Coffee really took off, Chris had the opportunity to present President Obama with a very unique type of coffee bean, one that even heâd never tried before.
 âWell, it was cat poop coffee, to be exactâ, Chris says. Kopi Luwak, or Civet coffee, is the most expensive coffee in the world, but itâs also, literally, made from cat poop. Civet cats digest the coffee cherries, and after a process of fermentation in the digestive tract, release the beans inside the feces. Chris snuck a taste of the luxury coffee the night before it went to Obama, only to find it tasted, in his words, âlike musty man on the subway.â
 But, since it wasnât his company, he passed the beans along anyway. And that was that, until about three months later, when a letter from the White House arrived at the cafe where Chris was working. It was a generic, two-paragraph letter thanking him for the gift, but it counted for something. âOne of the interns said it went into the oval office, and thatâs good enough for me-- I got this letter back,â he says, âthen my mom hijacked the letter and I havenât seen it since.â
 Vigilante Coffee is the first âthird waveâ coffee roaster in D.C. For those unfamiliar with the term, third wave refers to the recent movement in specialty coffee, focusing on seasonally available products and strong partnerships with small farmers. âItâs outside of just profit-driven, âmake as much money as you can in the cityâ,â Chris says, âitâs more relationship-focused.â
For Chris, it all began in Hawaii. After his parents moved to Honolulu during his sophomore year at Virginia Tech University, he just saw it as a chance to surf. However, after watching some of his friends graduate with no career paths, he started looking for a way to combine his love of surfing with his love of coffee shops. âWhy donât I just pick something that Iâm going to really love and be passionate about, and then if that doesnât work out Iâll go sit in a cubicle and make money,â Chris says, âthatâs my backup plan. Once you have the degree, thatâs what you can do, right?â
 He responded to an ad on craigslist looking for a barista, even though he had no previous experience. But, Chris was persistent. âI went to the shop every day for about a week and a half, until finally he said âok, you get the jobâ.â Chris started at Downtown Coffee, a tiny store in downtown Honolulu with a staff of two-- himself and Charles, the owner. Charles sourced his coffee from local farms in Hawaii, some of whom Chris still buys from today. Working with Charles, forming partnerships with family-owned farms and learning how to roast the beans, Chris developed the skills he would later use to found Vigilante Coffee.
 The company sources coffee from Hawaii, Columbia and Guatemala, and theyâre expanding. Chris is planning a trip to El Salvador in November, and a recent trip to Indonesia had to be postponed due to an unexpected increase in business.
According to Chris, the coffee shop staff makes it possible to accomplish as much as they do. âI have an awesome team,â he says, âeverybody thatâs on our staff is incredible, and they work really hard. They care about what they do.â Â
 The teamâs hard work is paying off. In the spring, Vigilante Coffee is moving to a more permanent location. The coffee company will be a part of Maketto, a new market on H Street, along with Toki Underground and Durkl Clothing. The marketâs combination roastery-coffee bar will allow the Vigilante staff to teach classes on roasting, brewing sciences, and other coffee-related subjects. Says Chris, âBasically, we can educate people when they want to be educated, instead of forcing it on them.â
According to Chris, D.C. is definitely ready for good coffee. The transition from pop-up shop to permanent location wouldnât be possible without the excess of coffee chains in the city. âPut us next to a Starbucks-- thatâs a good thing,â he says, âit shows whatâs good and whatâs not.â
 Chris and his team put a lot of effort into each individual cup-- and bean. Vigilante Coffee receives âgreenâ unroasted beans from their farm sources, which allows them to highlight the flavors of different regions based on roasting strength. With the wrong roast, itâs easy to lose the flavor. A coffee chain might offer six different regional blends, but if theyâre all dark roasted, no one can tell the difference. âItâs very hard to dissect which coffee is which-- which is Columbian, which is Sumatran, what the difference is,â Chris says, âThey all taste pretty similar, right?â
 Starting out, Chris had the connections from Downtown Coffee, and not much else. âOur only sources were Hawaii for a while, and people kept telling me âwow, your Hawaiianâs amazing, but some of the other coffees are a little lackingâ,â Chris says, âMainly because we were using importers in New York and California. I realized the only way itâs ever going to be good enough is if we go out and get it.â
 When deciding on his trip to Columbia, Chris had a little help from a coffee celebrity. The wise words of Gordon Bowker, the original founder of Starbucks, sent him packing to South America. One of Chrisâs customers was related to Bowker, and offered to pass along the entrepreneurâs phone number, in case Chris wanted to chat.
 âI gave him a call and explained what my problem was â I was lacking in quality outside of the Hawaiianâ, Chris says, âand he said âYouâre like a wine store that only sells Merlot. You have to go get better stuff.â And that was it. I think I bought my ticket to Columbia about a week later.â
âThereâs no map with the route to good coffeeâ, Chris says, âI really had to figure it out myself. I got lucky in a lot of ways.â The trip was successfulâVigilante Coffee formed partnerships with three farms in Columbia, all of whom Chris still works with today. Those relationships formed in Columbia led to coffee connections in Guatemala, Nicaragua, Honduras, Bolivia and El Salvador.
 âI really think thatâs what changed my businessâ, Chris says, âgoing to get the best coffee, not just taking what somebody handed me. I want to go there, I want to see who Iâm working with, I want to taste the coffee at farm level, I want to really get to know it.â
 For those that prefer their coffee straight and simple, cream and sugar, the world of pour overs and cappuccinos can be intimidating. Unfriendly, Ăźber-knowledgable baristas only add to the confusion. At Vigilante Coffee, the baristas know their stuff, but theyâre as friendly as can be.
  âI donât want to be that kind of coffee companyâ, says Chris, âI want to be customer service first, then quality as a close second. You have to find that balance of creating something great without being pretentious, without putting your attitude on it.â
 Chris gives credit where credit is due, and he expects his staff to do the same. He knows how much hard work goes into each cup he serves, and itâs important that the farmers are recognized as much as the baristas.Â
 âI learned coffee from tree to cup. I started at the farm level and learned it all the way up to the roast and barista side. It gave me a huge appreciation for what they all do. I try to put that emphasis on our employees-- itâs your job to make sure you donât mess up a long line of hard work.â
 If youâre still not interested in Vigilante Coffeeâs flat whites, they do serve drip coffee. The âQuick Cupâ, once worth 65% of their business, is now down to about 10%, Chris estimates. âThat means that more people are going to the top of the menu and saying, âI want to know what a Columbian from San Sebastian Cooperative tastes like. I want to know what a Columbian Peaberry tastes likeâ.â
 Chrisâs coffee is served in over 25 bars and restaurants in the greater D.C. area. Vigilante Coffee also frequents farmers markets around the area, making the company hard to miss. Seems like people enjoy the taste of Columbian Peaberry.
 As for the future, Chris and his team are looking forward to the move to H Street.  âWeâre working hard to get where we think we belong, and where we want to goâ, Chris says, âWeâre going to do something this city has never seen. Weâre going to set the bar a little higher.â
  Originally appeared at wtop.com












