Coca-Cola is a brand that has been around for 126 years, and their logo has never changed. The company has always been successful at portraying its product as a classic, original soft drink. But what other companies are doing as far as promoting their trademark online is catching up to the more traditional brands. Coca-Cola does a fantastic job of advertising through commercials, celebrities (even Santa), scholarships and they have no trouble convincing consumers to drink their product. It’s Coca-Cola, it’s delicious. But what competitors are doing online, like Pepsi, as far as music, blogs and different social networking platforms could eventually catch up to ‘ole Coca-Cola. However, Coke is clearly the superior to any other soft drink and does a superb job on their website of getting others involved and being charitable. Take this contest on youtube for example: http://youtu.be/KEBJmZL8G1E

Like I said, Coca-Cola has sustained an antique, quality image for over a century. But the future of branding is through the Internet, and their digital presentation will be their new brand.

Student at Louisiana State University studying Broadcast Journalism. Follow me on Twitter and Linkedin.