Cubio Contest Marketing Blog

Cubio is still in private beta, but we're excited to see brands, startups and marketers are already creating contests.

Here's a current one running for Startup Weekend - which the Australian organizers are using to increase awareness and ticket sales. 

In the film Paying it Forward, Hayley Joel Osment's character describes how "paying it forward" has a multiplying effect on good deeds in the community. 

This multi-level model drawn by the wunderkid shows how a single person can create an army of followers or supporters of a movement. 

When designing Cubio we wanted to harness this idea for our clients. We wanted to reward people for sharing a contest with their friends by increasing their odds of winning the contest - not detracting from it. 

For example. In HJO's model above - if that person at the top was inviting people to a cubio contest they'd have 16 entries into the contest, despite only directly referring three people. 

Cubio tracks and rewards multi-level referrals; and in turn gives users more reasons to share your contest with their friends. 

Appsumo the daily deals site for software run by ex Mint.com marketing maestro Noah Kagan is growing at a rapid pace.

Compete.com data show's a huge spike in unique visitors since May 2011 and is now visited by approx 150,000 visitors a month [See below].

The site is also having a huge impact on the startups and companies that Kagan features each day. A recent blog-post from Grumo Media showed one appsumo promotion generated close to 10,000 uniques for the e-learning company.

So, how is Kagan turning this deals site into one of the most effective marketing channels on the web for for software companies? There's no shortage of genius; but let's look specifically at one recent example using a contest [see below]

Like any deals site AppSumo relies heavily on building a large email subscriber list and leveraging social media to spread communication of each deal - but this Dropbox example is different. Rather than promoting a specific deal - Appsumo are using a contest to build their subscriber list - giving away 10 Dropbox Pro accounts for life.

The offer is compelling; and so are the results. The contest has been noticed and mentioned by countless publications including Inc.com; and resulted in thousands of tweets, retweets, facebook likes and [most importantly for Appsumo] additional subscribers to their mailing list.

This example; shows the power of a good looking, simple and well executed contest. This same principle is what inspired us to create Cubio.

We're super impressed by Kagan's contest and believe that letting people quickly and easily create these contests with Cubio will give them the chance to unlock their own viral growth strategy.

If you're interested in giving Cubio a try email us and we'll send out a beta invite - oh, and if you're entering Kagan's contest, click here and best of luck! 

Cheers,

A Sneak Peak at Cubio

Social media contests are a great way to generate leads, fans and followers and are now a vital part of any digital marketers arsenal. However, designing, running and managing online contests is time consuming and expensive. Enter Cubio

Here’s a sneak peak of a contest created in less than 60 seconds. Cubio offers a range of professional designed templates like the one above and many more! This lets you create a contest mini-site in minutes, with full legal disclaimer, sharing tools and contact harvesting ready to go.