Just don't give a fuck

TREEMAN

First off, we have the Treeman Group whose CEO is Mr. Shand. For their employed Hero/Villain rooster so far has featured:

Nice

Moon

Wreck

Firm Man

Blankster

Lin Ling ( new recruit )

Translated desc.- "a hero agency that makes good use of marketing to shape the hero's personality" (@tbhx_officialCN)

From what we've seen, the mangers and staff take in precaution on how their heroes are depicted on stage, their meet-ups with fans, as well as crafting a boosting narrative for their heroes trust values to grow in the eyes of the fans. They are not above bribery, coercion, and stunt casting in order to push their quota ( as seen by the actions of Miss.J )

Also from what I've seen and gathered, it seems that Treeman possibly owns much of the real estate and city development in this world cause much of their promo features a lot of residential areas and shopping districts with their brand on them.

So maybe them hiring people to play the part of villains is because they are the ones who are able to rebuild plus reshape how fans live and consume.

FOMO

Up next is FOMO, which literally stands for "Fear of Missing Out". Their CEO seems to be this young guy named Zac. Their rooster so far consists of:

Loli

Ahu

Translated desc.- "provides ordinary people with opportunities to speak out and become famous" (@tbhx_officialCN)

So from their general description they seem like the mostly are in tune with what regular people are doing, and finding out what's new and fresh.

From the look of their office space, FOMO it's the most colorful and lively of the 4 agencies. It gives off what a lot of start-up tech, social media, and web HQs like Google and Youtube.

It's possible that most, if not all, of their heroes started out as Influencers or people that became heroes through viral moments on the web. Maybe their dark side is that their heroes have to keep coming up with more new, and exciting acts or content to please their fans to keep raking in Trust Value.

It could be more possible that FOMO has the same guide lines like YouTube, Twitter, and Twitch. ( Which would be pretty bleak ^^')

MIGHTY GLORY

Third, we have Mighty Glory whose CEO is the mystery guy right here. Their rooster, as far as we know, consist of:

E-Soul

Ghostblade

Dragon Boy

Translated desc.- "The ace hero organization Mighty Glory has successfully cultivated many high-ranking heroes" (@tbhx_officialCN)

Just looking at the main heroes they have, this agency mainly focuses on acquiring heroes that have a wide-ranged of fighting and physical skills.

They also seem to have morally gray code and ethics. Some not against pummeling or killing those that they deemed "deserve it".

My theories on the CEO is that he is collects and sees their heroes how a Roman Emperor does with Gladiators. They are valued solely on their combatant attributes and merciless displays, but are kept in line behind the scenes like wild animals or slaves.

DOS

And lastly, we have DOS. I have yet to find what it the abbreviation means, but this is their CEO, Mickey. Their hero rooster, so far in the show, consists of:

Queen

Lucky Cyan

The Johnnies

Translated desc. - "DOS pursues high efficiency by acquiring a large number of small hero companies to grow stronger." (@tbhx_officialCN)

So it seems like they are the largest AND most powerful agency out of the collective 4. It has a very...Disney way of acquiring more heroes to cultivate it's company.

They have means to tap into different markets of branding for their heroes.

On one brand, you can appeal to animal lovers and sell marketable mascot plushies, and on the other, you can appeal to pop star and music fans who want to see their favorite idol to succeed.

Not to mention they hold one of the strongest powerhouses to take the title of X.

O_O!!

Disney Evil! This company is willing to obtain and cultivate their heroes so it can become the most controlling Hero IP out in the world (This CEO is Steve Jobs and Bob Iger rolled into one).

So if their was ever a chance or motive for these agencies claim to dominance. it's DOS.