Funding

When a visitor lands on your non-profit’s website, they may come with any of the following intentions- to know more about your work, to apply as a volunteer, to get in touch with you, or to donate to your cause. However, when a potential donor lands on your website, chances are that they are looking for the donation link, or to do the due diligence before committing to giving you money.

So, as a non-profit, what do you must do to maximise the chances of the potential donor going through the process and donating money? Here are 5 things you absolutely must have on your donation page to increase fundraising:

1. Secure your donation page

Gone are the days when potential donors would send cheques or cash to the non-profit to make a donation. Today, most donors prefer to make an online donation. They use their debit or credit card; UPI; net banking; digital wallets, to make a donation. Even the most trusting of donors would want to be assured that their sensitive details do not fall into the worn hands. To provide that reassurance, you need to ensure that your non-profit provides a secured, encrypted gateway for payment processing. Having an encrypted page will build trust not only for donation, but for your non-profit as well.

2. Mention what the money will be used for

Yes, the potential donor will go through your website to understand your work before donating. However, when they can see what their money will be exactly used for, they may be encouraged to donate more. For example, if you are working for children’s education, make sure your donation page mentions some impact numbers such as- ‘a donation of Rs.10,000 will provide 2 years of education to one girl child’. Include pictures from your previous work on the page as well to show the potential donor what their donations can help to make happen.

3. Embed your donation form

Who likes to be redirected to a third-party page and break the flow of their work? For a donor, having to move from the website’s donation page to an external page can break the flow. Plus, they may feel unsure about the safety of the third-party page. This could lead to them not following through on the donation. To avoid this, embed your main online donation form (where the donor inputs all their donation information) into the website’s main donation page. This will streamline the process and keep the donor engaged in the process.

4. Optimise the website for smartphones

In this day and age where people complete most of their tasks on the go, it is ineffective to have your website configured only for laptops or computer screens. Most people pay their bills, take meetings, and research different social causes through their smartphone. That’s why, it is important to optimise your website, including the main donation page, for a smartphone. This way, the potential donor can make donations even while they are commuting to work instead of waiting to get home and switching on their laptop. Optimising your website for smartphones removes this powerful hurdle for the donor.

5. Provide next steps for continued engagement

Now that your donor has made a donation, is your job over? That’s a hard ‘no’. You can provide more opportunities for engagement for the donor. Provide the option to make a recurring donation, or to share their contribution on social media. These prompts will help to keep them engaged with your non-profit and not let it be just a one-time engagement.

For face-to-face fundraising, the fundraisers have to be equipped with definite skills to gather donations. They can interact with prospective donors in person or via online sessions. Keep reading to know 6 training tips that will help you become a good face-to-face fundraiser.

Face-to-face fundraising requires a high degree of confidence, conviction, and preparedness. It may seem simple to converse with a prospective donor, but it could be daunting to face a volley of questions without getting intimidated. However, if handled properly, face-to-face interaction can be fruitful for the charity campaign.

1. Powerful Projection

The prospects will thrive on what you serve. A weak and unconvincing description of a charity campaign will fizzle out fast. Understandably, donors won’t shower your cause with a donation without absorbing the problem and the projected solutions. So, project powerfully to raise the tempo.

2. Approaching the Right People

You need to have the knack of knowing who will be the right prospect. Do not exhaust your sincere efforts by explaining everything to everyone in a one-to-one conversation. Pay attention to a person’s aura, stance, body language, and overall appearance. Do not spend hours of conversation convincing a youngster who peers more on his mobile phone than listening to you. All the spent effort will be a sheer wastage.

3. Being Confident and Simply Confident 

Empower your personality with oodles of confidence. You will need it the most. Whether an impromptu conversation or a planned meeting, a confident demeanour, a sunny smile, and keen eye contact will successfully break the ice. You will be able to handle queries better too. Maintain friendly body language and a pleasant conversation. 

4. Astute Pitching

To clinch the attention of a prospect, you won’t have much time. Either pitch the campaign within the first 10 to 15 seconds, else you will have to struggle to bring in the action. Time is crucial in face-to-face fundraising. Deliver the gist of the campaign precisely, keeping enough room for further conversation. 

5. Build Optimism

Facing rejection might mar your cheer. But remember, everyone may not understand the vision of the campaign from the word go. You will have to keep your patience flying high. Even a slight hint of disappointment will infect the prospect too. Understand from the prospect’s point of view what could be creating doubt in their minds and alleviate your pitching accordingly. 

6. Multi-channel Approach

Following face-to-face fundraising in isolation will weaken the chances of converting prospects into donors. Amalgamate online contacting or emailing newsletters with direct conversation. This, of course, has to be readied beforehand. Since the world spins on the online axis now, consider video conferencing for a pitch session or dropping targeted messages on social media DMs. The objective is to sustain the conversation from one channel to another without dipping the gusto. In fact, there are online crowdfunding platforms like Ketto that make it a breeze to set up a campaign page and receive donations.

Build Relationships for Long-term

Crowdfunding Campaigns are methods of raising funds from people for a specific cause, a business venture or a particular project. Crowdfunding platforms like Ketto makes it easier for you to start a fundraiser so easy. There are various methods for promotion that are adopted by crowdfunding organisers for collecting funds. However, at the end of the day, it is important to connect with the donors on a psychological level to ultimately succeed in the campaign.

Understanding the various psychological methods, principles, and strategies can be of massive advantage for a fundraiser. As the psychology field has advanced, there have emerged new technologies and techniques to understand the brain. Researchers are using functional magnetic resonance imaging methods, also called fMRI, to detect the changes in the blood flow of the brain, thereby understanding the hormones and psychological changes associated with donating money.

Through the course of this article, we will be discussing in detail the mind game of the donors and understand the psychology of giving. Here's what we have to say:

Donating is very personal

Many research pieces indicate that people donate to crowdfunding campaigns because their personal experience or personal ties are connected to the cause or emotion of your campaign.

People tend to donate whole-heartedly to your crowdfunding campaign if they are personally connected to the cause of your campaign or have experienced the emotion you have put in for the campaign.

Giving funds is an emotional act

As per the reports of various researchers, people usually feel grateful, happy and energetic when they do a philanthropy activity. However, when people are prompted by their emotions to donate for your campaign, they tend to donate generously when the emotional decisions are taken quickly, and if they tend to recall and take time thinking about their emotional decisions, it doesn't turn out well, and they give lesser amounts.

The more people think, the lesser they give

There are three regions in our brain that help and inspire in the giving. The first region is called the Neocortex, which is the thinking brain. The second is called the Limbic brain, which is the emotional part, and the third is called the Reptilian brain, which is the instinct part of the brain.

Fundraisers must reach and tap into more than one of the regions of the minds to inspire giving. In order to reach the thinking brain, the fundraiser must explain the crowdfunding ratings, the financial documents and reports and a clear breakup of how the money will be utilised. If the donor is looking to make a well-thought and rational philanthropic investment, then he or she will be looking for such details before contributing to your crowdfunding campaign. Focusing on how the donor might never be in loss and appealing to the sense of 'zero loss' can help tap the instinct brain or the Reptilian brain.

To reach the emotional brain or the Limbic brain, the crowdfunding organiser should connect with the donor by talking about the cause and the emotion behind starting the crowdfunding campaign. It is essential to appeal to the feelings of the donor and ignite his or her desire to help. Emotions are a powerful thing and can trigger personal connections to eventually have him or her to contribute to your crowdfunding campaign.

Depending on the cause and purpose, one should target the audience accordingly by adopting the various methods of approaching donors. It is extremely essential to talk to donors with the emotional aspect; otherwise, you might be disrupting your own crowdfunding campaign.

Peer influence always works

It is natural for humans to be affected by peer pressure. People are heavily influenced by what their peers think about and how they react to certain things. For example, if your friend visits a restaurant and recommends you to visit it for the amazing food it has, you will most likely trust that recommendation.

In a similar way, if, as a fundraiser campaign, you show the donors as to who else is supporting your campaign, then they will trust you more and believe in your campaign better. It acts as proof of the credibility of your campaign. Also, do not forget to out light on your campaign ratings and try to be as transparent as possible because that will increase the chances of them contributing to your funds.

However, it is vital to ensure that you don't boast a lot about yourself in the process of explaining the details of your crowdfunding campaign, as this might have a negative impact on your campaign.

Storytelling can be a great way to raise money

It is a proven fact that storytelling always attracts people. Therefore, to raise money for your crowdfunding campaign, try to narrate your cause and emotion through a story using imagery and emotions. Stories have the power to tap into emotion and make it more relatable and approaching. A few things to keep in mind when narrating a story to your donors are:

Be specific about why your donor should contribute money to your campaign.

Talk more about things that people might relate to as people usually give a strong emotional reaction to something they can relate to.

Highlight the social cause and tell your donors how their contribution will make a change in society This could motivate them to contribute to your cause.

This concept of storytelling is referred to as the 'identifiable victim' effect, where you can describe your problem and the result of your work at a level that your donors can understand.

It's time to start your Crowdfund Campaign!

Ketto is a popular crowdfunding platform that makes it extremely easy for you to start a fundraiser and support a particular cause. You can create your fundraiser within 2 minutes and also withdraw funds to your bank account almost immediately.

Ensure a successful fundraising event in India by adapting to the resources and skills optimised for the Indian community.

Indian fundraisers used to heavily depend on the international community to make their events a success. It was not uncommon for fundraising events to target the audience spread across different demographics. However, with the change in the Foreign Contribution Regulation Act (FCRA), it has become complicated to tap into international funds.

In recent times, various non-profit organisations have begun implementing stargazes to fundraising events to spread awareness in the Indian community. The change in the strategies was necessary to overcome the shortage of funds that would be possible if the organisations kept targeting international clients to raise funds.

With the rise in the use and outreach of social media among the Indian community, it has become easier to reach a larger audience and promote one's fundraising events. Here are some ways to utilise the current trends in the Indian community to ensure that your fundraising event manages to reach its goal in the decided deadline.

Recognise the Platforms

Indians do not use all social media platforms equally. There was a time when Facebook used to be the only choice of most people indulging in social media. However, the choice has shifted to other platforms. Depending upon the aim of your fundraising program, you will need to choose the target platform. The decision should be based on the population that the platform attracts if your target audience interacts there and the exposure that your event will gain.

Approach Institutional Funding

There are various trusts and foundations in India that relate to different aims and projects. Search for one that is seeking to support a project that resonates with your goal. Their support depends upon the longevity of your non-profit organisation's aim and its effectiveness. You will need to prepare a proposal and approach the targeted trust. Prepare the proposal so that they understand your project well. Ensure that you list out past achievements of the establishment of the project to strengthen your resume.

Consider Investing in a Team

A team dedicated to raising funds can be an investment for a long-term project. The team can create strategies and plans to promote the project and fundraising events. It can also help you prepare a flawless proposal to convince various philanthropist trusts and foundations to support your project.

A team can be especially beneficial if you are interested in retail fundraising. In this kind of fundraising, you get donations in a smaller amount from a large number of people. Such fundraising needs to be run for a long time to assure that the target amount is reached. During this time, a lot of people need to be approached through various methods. The team can help to make sure that your project convinces people.

Spread Your Network

There are various examples of non-profit organisations that achieved their fundraising aim with the support of individual philanthropists. You can increase the pool of such people interested in investing in various organisations by ensuring that you have a reputation in the community. Approach numerous people in the company and ensure that you expand your network by talking to people working in a similar field.

With excellent people skills and immaculate communication, you can make sure that your fundraising event becomes successful.

Diversify Your Approach

Without a doubt, targeting your audience is a big step that cannot be avoided while planning a fundraising event. However, in a country like India, you cannot pinpoint your audience and expect the fundraising event to be successful. You should ensure that your approach and event include diverse people, similar to the population of India.

For example, suppose you are planning a fundraising event to raise money for your project that aids refugees. In that case, the obvious target audience will be the refugees that already reside in India. However, to increase the chances of success of your project, you can also include India's immigrant population or the audience who share the same religious ideology as that of the refugees you are supporting.

Approach Corporates who Invest in the Field You are Targeting

Also known as CSR funding, it is also a method to engage the Indian corporations in your project. The corporations can choose to support your project for a definite period. They could either provide you with a lump-sum amount as one-time support or keep investing in your project for a longer period.

Target the corporations that work in or are invested in the field of your choice. Approach them with a well-prepared proposal that can convince them to invest in your project.

Analyse the Potential of Your Project

The interest determines the potential of your project that the public shows in it. And as the interest varies over a period, so does the potential. If you find that your fundraising strategies are successful and many people are interested in supporting your project, you can raise the aim of your project. Do not be afraid of setting the limit a little higher than your expectations and calculations.

 Pick Different Fundraising Strategies

Do not limit yourself or the potential of your project by choosing just one fundraising strategy. Prepare various programmes to target varied groups of people. You can always decide to drop a plan if you find that it fails to produce a considerable audience response.

The Indian community has become more aware and empathises with various aims. With proper planning and execution, you can engage the diverse Indian audience to come together and support your project.

NGOs play an important role in any developing economy. They can carry out the groundwork, and highlight causes that the public may be less aware of. However, arranging funds can be a big challenge for many NGOs.

Check out this post to know different ways to raise funds for your NGO.

The Indian economy is severely impacted due to Covid-19. People have lost jobs, and the overall outlook has been depressing for a while. These are not ideal times to run NGOs effectively. But, ironically, these are also the times when the services of NGOs are most needed by people in need.

Fundraising can be a big challenge for NGOs. But it is not impossible. Mentioned below are some common ways you can consider for raising funds for an NGO.

Membership fees You can charge monthly or annual membership fees from the members of your NGO. The fees collected from the members can be used to create funds. 

General donations from members and public Apart from membership fees, members can be encouraged to donate to specific events or causes. You can also appeal to the general public to support your cause.  Also, research on grants provided by other non-profit organizations. For example, Rotary International, Lions International, Bill and Melinda Gates Foundation, etc., are known to provide grants for a list of causes. 

Selling Products You can sell goods and products that promote local handicrafts or artistry. Such works of art are often beautiful, exquisite and attract donor’s attention. 

Try Availing Government Funding The Government of India provides grants and funding to NGOs on meeting certain eligibility criteria. Research on the website of various ministries to know how to procure such funding.

Overseas Donation NGOs in India require FCRA registration before accepting any foreign donation. If your NGO has the required registration, you can consider reaching out to foreign donors.

Procure Grants from Companies under CSR Liabilities Any Indian company with a net worth of Rs 500 crore or more has to allocate funds for charity and other such activities under corporate social responsibility (CSR). There are certain exceptions, but most of the companies do it voluntarily. Try enlisting your NGO with such CSR activities.

Go Unconventional

Think of innovative ways to reach out to potential donors.

Reach out to the potential donors on social media.

Organize virtual meet-ups. Think Zoom conferences

Organize local competitions. For example, you can organize local cricket matches under the banner of your NGO and ask donors to support this even for a cause. You can also use the proceeds from the ticket sales to your fund.

Try Crowdfunding

This can be the most effective way to raise funds. Start an NGO crowdfunding campaign on a reputed crowdfunding site like Ketto. You may reach out to many donors willing to support your cause. Such sites can also help to raise awareness for your NGO.

Many people want to start their business or meet a medical expense or promote talent with the help of crowdfunding which is a great idea! But firstly, you need to know what crowdfunding is? The term funding or fundraiser itself can hint that it is related to collecting money. But do you know how old the practice of crowdfunding is? Keep reading to find out more about terms you should know before starting a crowdfund!

Crowdfunding in India first took place back in 1962 by Jawaharlal Nehru to collect funds for the Indo-China war. While it did raise $22000 by gaining popularity through printed word and word of mouth, you can only imagine the folds of amplification it would have reached in the current day and age.

Needless to say, crowdfunding gained true momentum with the advent of the internet. Now you can raise fund for cause from any corner of the world. Let us look at a few pre-requisite terms to know before starting a fundraiser.

#1- Crowdfunding

Crowdfunding is when you raise money with the help of a large number of people that donate to your cause. You can start a crowdfund to financially aid yourself or anyone who is in need of help. Online crowdfunding is when you raise this money through digital means. Donors connect to the cause through a campaign page and make their donations through online payment gateways. 

#2- Donor, Creator, and Benefactor

Donors are the individuals who donate money to the fundraiser. While with crowdfunding, you reach a large number of donors, you still have to be very careful when choosing your target audience. A creator is one who initiates a crowdfunding campaign. A benefactor is an individual or organization that benefits from the money raised. A creator could also be the benefactor or a creator could be raising money for another benefactor.

#3- Crowdfunding Platform

Online crowdfunding usually takes place on an internet platform. As it gained popularity, many crowdfunding platforms popped up all over the web. Here you can create your fundraiser easily and reach your target audience with the help of the website. But many platforms charge substantial platform fees to use their services. You should always use trusted platforms and the ones charging low or no platform fees, such as Ketto.

#4- Crowdfunding Campaign

A Crowdfunding campaign is an online fundraiser that extends over a long period. Both before and after a campaign is announced, its goal is highlighted repeatedly using ways like rallies, online vents, games etc. Campaigns usually take place online by non-profits and peer-to-peer fundraisers.

#5- Fundraising Event

A Fundraising event is a one-day or a few-day event that can take place virtually or in real life. It can be in the form of a gala, an exclusive party, pet shows etc., and can raise a lot of money if it targets the correct audience. Organizers can often decide a theme for their fundraisers to quirk it up. The intention of such events is to raise awareness about the cause while also receiving donations.

#6- Donation-based Crowdfunding

Donation-based crowdfunding is the most common practice and can be sued for various causes such as medical, educational etc. Here the donor donates the money and does not expect any returns. Donation crowdfunding is done out of goodwill to help people who require financial aid.

#7- Equity-based Crowdfunding

Equity-based crowdfunding is another common practice where the donor invests in the business venture of the creator and, in return, acquires a share of the company or business. Equity crowdfunding has to regulate and registered through SEC.

Crowdfunding helps in raising funds rapidly. Since new and seasoned businesses are resorting to crowdfunding or their growth, let us understand what works in its favour and what goes against it.

The concept of business crowdfunding is catching fame fast. Alternative to taking debt from banks or money from investors, many businesses and start-ups are opting for crowdfunding to take their ideas to the world. But, just like everything, crowdfunding also has two sides to its ability. So let us contemplate its ayes and nays before deciding its feasibility to the business type

Pros of Business Crowdfunding

 1. Zero Financial Risk

Start-ups and businesses stand on the edgy side and prefer testing waters before diving deep into investments. Crowdfunding is a good way to let them test their idea with minimal risk. They also get industry opinion before risking investment into their business.

2. Quick Funding

The hesitancy of venture capitalists and slow growth rate is the usual stumbles in raising funds traditionally. However, crowdfunding fills the chasm between the new businesses and the required capital.

3. Validation of Business Idea

A crowdfunding campaign reaches far and wide. On meeting financial goals, the idea or the product garners contributors’ interest. Plus, the campaign gains visibility on social media channels. 

4. Safety of Equity

In the wake of a successful fundraising campaign, the equity and the company’s control remain with the founders. The contributors can be given token rewards for their support, but major financial anchoring and decisions will rest with the company.

5. Fostering Likeminded Community

Those supporting a business idea and encouraging its progression, share the same dynamism. Crowdfunding leverages the contributors’ community and obtains genuine feedback to make the business stronger.

6. Respite from Banking Procedures

Crowdfunding gives respite from cumbersome bank loan procedures like long application forms or submission of income/tax-related documents, or arranging for a collateral surety.

Consequences of Business Crowdfunding

1. Investment of Time and Effort

Every business crowdfunding campaign may not see grand success. Drafting and designing the campaign would require a lot of time and effort. The creation of appealing content, posters, videos for digital and non-digital marketing would need some investment.

2. Rigid Format

Once a fundraising campaign gets uploaded on the crowdfunding portal, it will be nearly impossible to alter it without offloading it. And offloading of the campaign would translate into negative publicity. So, design the campaign clearly before its launch.\

3.  Unrealistic Financial Goals

Some fundraising campaigns fail because of unrealistic financial goals, leading to professional embarrassment and poor media image. After dealing with the failed crowdfunding campaign, the invested time and money go to waste.

4. Thieving of Business Idea

A well-planned business idea, unless legally protected, can be mirrored by the competitors, fearing the business replication.  

5.  Not Ideal for Non-consumer Businesses

While a product-based business may strike a chord with investors and contributors, non-consumer businesses may not do well on a crowdfunding platform. The investor community prefers B2C (business-to-consumer) projects to B2B (business-to-business) because of the presence of tangible products. Services-based and creative businesses will have to find funds elsewhere.’

The Crux

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`The primary goal of a crowdfunding campaign is to reach the maximum length. Achieve this by sharing it on WhatsApp, the most popular messaging application. Then, make your fundraising successful by sharing it with your contacts and see how quickly funds start pouring in.

Plan the launch of crowdfunding with a strategy else they lose their steam. With digital technology our constant companion, it is easier to launch your philanthropic endeavour on social media for a bigger impact. 

Let us discuss how WhatsApp, a massive instant messaging application, can be the best platform for launching a fundraising campaign. 

Comprehending the Power of WhatsApp

The reach of WhatsApp is enormous. And this very feature can help in launching a fundraising campaign

●        2.5 billion+ active users on WhatsApp

●        About 0.5 billion people use the WhatsApp Status feature every day.

●        India has the highest number of WhatsApp users in the world,

With such reachability, WhatsApp can be the best medium for promoting crowdfunding. However noble your thought be for raising funds, donations will pour in only when your conviction reaches others, they start seeing your campaign with the same passion and belief. 

Give Words to Your Cause

Your cause must be clear and sensible enough to touch people’s hearts. So, say it in the right way. Donors may be your close friends and family members. Still, they want to know the story behind your cause. 

● Keep the fundraising message informative, short, and crisp. It shouldn’t be longer than 80 to 85 characters with a personal tone. 

● Do mention how your fundraising is going to help the beneficiary. 

● Mention the deadline when the fundraiser ends.

● Send a personalised thank-you note to those who have donated. You can also request them to share it with their friends and family to increase the reach of your campaign further. Donors who've already contributed are likely to spread your message to others.

● Crowdfunding platforms like Ketto help in launching crowdfunding campaigns effortlessly. Include their link in the WhatsApp message so that potential donors can make an instant donation. 

Include Media with the Message

Use high-quality media to add a sympathetic dimension to your fundraiser. This way campaign will gain brevity. No one spends a penny on a product until it is seen and liked, so how will donations pour till donors have no idea about the cause or the campaign. 

Forwarding of Message 

Forward your fundraising message in the following ways – 

● Send a message to your contact privately

● Ensure your campaign has already received some donations before you forward it to everyone. Donors will be more inclined to contribute if they already see progress in your campaign.

● Create a broadcast list and share your campaign message with everyone in one shot. Having a broadcast list makes sending messages easily.

● Create a WhatsApp group of potential donors. Making a smaller or bigger group would purely be your choice. 

● Do share the updates and contributions with your contacts to keep the motivation level high.

● Also, make optimal use of WhatsApp stories for sharing updates within your close circle. Regular updates will keep the momentum of the campaign alive.

Whether you are a regular donor or a new fundraiser enthusiast, crowdfunding can at some point feel like shopping. But it is important not to lose sight of the bigger picture. Remember that your donation can make a big difference in someone's lives. Keep reading to know how crowdfunding is hugely different from shopping and how some donors and backers mix the two.

Browsing through fundraising campaigns and crowdfunding sites, one can forget that they are not shopping for products but supporting people in need. While the site may look similar to a shopping website, its purpose is to raise money instead of making a profit out of your pockets. Crowdfunding helps people to tell their story to the world and ask for financial assistance to better their lives. Here are a few reasons why crowdfunding is not online shopping.

● Your Donation Can Change Lives: Crowdfunding is used by every sector of our country, including medical, educational or animal care organizations. Your contribution can help special needs children receive better education or motivate a prodigy to go for higher studies. So while you are scrolling through crowdfunding websites, you should remember that you can make a big impact in your benefactor's life.

● Beginning of a New Partnership: Crowdfunding can also lead to the beginning of a new partnership. Maybe you come across a project or product that you strongly believe is right up your alley. You can approach the creator and collaborate on the launch and making of the product. If you are a culinary enthusiast and find a crowdfund for a cafe or restaurant that interests you, you can offer more than donations and acquire partnerships.

● Supporting Small Business: By participating in crowdfunding, you are being vocal for local businesses. Especially due to the pandemic, small businesses have taken a hit, and many employees lost their jobs. Through crowdfunding, not only you can contribute to keep the business open but help the management to hire back employees.

● Increasing Chances of Better Healthcare: Your donation can help someone get the healthcare they need and deserve. However big or small is your contribution, it will help an individual to gain access to better healthcare. Many hospitals also benefit from crowdfunding, where they set up funds for various departments such as the chemotherapy department or coronavirus testing and treatment. Patients who are unable to fund their treatment can be helped by the hospital through crowdfunding.

● Supporting a New Idea: There is always a new idea being launched in the market. But, bringing an idea to fruition can cost substantially. For this purpose, people use equity crowdfunding, where the donors make a donation and acquire a percentage of the business or profits in return. Hence, through crowdfunding, you become a part of someone's journey. You also are a contributor to an idea that may help people all around the world.

● Supporting Education for Future generation: Your participation in a fundraiser is helping the future generation receive better quality of education. In our country, 60% of students attend government school for their primary and secondary education. Government schools are in constant need of funds to procure books, stationery supplies, better meals for children and renovating classrooms. Many of them have turned to crowdfunding to meet their financial needs.

Donating is Not Shopping

If there is one time when we are the most motivated to make a difference, it is when a child's life is involved. When we see a child struggling to survive, our instincts to ensure their survival kicks in. We go above and beyond to do what's needed to ensure that they live.

So, what happens when we see a child who needs funds for their medical treatment?

This past decade has seen the growth of a new medium of effective fundraising- crowdfunding. Crowdfunding is when an individual or organisation starts an online fundraiser on a website such as Ketto, where many potential donors visit the fundraising campaign page and donate whatever amount they wish to. 

Let's see how someone can raise funds for medical treatment for a child battling cancer through crowdfunding. 

The first step involves choosing an appropriate crowdfunding website that has hosted successful medical crowdfunding campaigns. The relative of the child or NGO working for the child's welfare can do their due diligence and then choose a platform based on their track record, hosting fee, and the number of daily website visitors.

The second step is to write a story about the child who needs the funds for their medical treatment. Write about how the child is, what they like, what they want to be when they grow up. Highlight why the family cannot afford to pay for the medical treatments by themselves. Include pictures of the child, so the potential donors have a face to put to the name. It also helps the donor to connect with the child in some way.

Upload supporting documents that prove that yours is a legitimate appeal for funds. Include documents such as a note from the hospital stating the expenses for the child's treatment, the Aadhar card of the child/parents (with the unique ID hidden, of course). These documents reassure the potential donors that they are donating to someone who needs their help.

Put up updates about how much of the already donated money you have used and for which treatment expense. This update helps your donors see what impact they have been able to create, and it encourages potential donors to donate so that they can also be a part of such a change. 

All the online crowdfunding websites allow you to share your campaign on social media, messaging apps, and email. Please make sure you and everyone you know shares the child's medical crowdfunding campaign appeal on their social media with their social circles. This is a case of 'more the merrier. It would be best if you had as many people as possible to know about your fundraising so that there is no shortage of donations.

Tag influential people who have shown their interest in supporting children with cancer or who advocate for child rights. Tagging them will help to amplify your appeal and maybe get the influencer to donate as well. 

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