Music video by Bon Jovi performing Bad Medicine. (C) 1988 The Island Def Jam Music Group
For the song's music video, Bon Jovi wanted to do a live video but for it to be done differently, so 250 fans were given hand held cameras and film and told to shoot the band in concert the way they saw them. The video was groundbreaking at the time for using such a fan-inclusive approach to making a music promo, and captured live shots not often captured by regular video crews. Jon Bon Jovi told The NME: "We told them to film whatever they wanted and, if it was good, we'd use it in the video, and take the ten people who'd shot the best stuff on the road with us in California this year, they could come along with us in the jet and be like a member of the band. I was hoping they'd goof off a bit more, that they'd take the cameras out in the hallways and film their shoes, go film anything they wanted plus the stage. These kids turned up with their own lights, trusses, tripods, assistants and all that shit, 'cos they all wanted to be the ones that go on the road with us."















