Creative Tipsy

Complexity in animation is all about duration, detail, characters, and technique. However, complexity doesn’t necessarily mean more creativity.

Wouldn’t it be great to have all of Premiere Pro’s video export settings for social media in one place? Well, you’re in luck! The tutorials below will show you how

A peek inside Dropbox Brand Design

Everybody wants what feels good. Everyone wants to live a care-free, happy and easy life, to fall in love and have amazing sex and relationships, to l...

When you equip clients and prospects with options, you’re not only providing immensely useful decision-making context, you’re also fundamentally altering the dynamics of the agency compensation game. Offering different options changes the dialogue away from “How many hours will this take to “Which of these options would work best?” Showing different combinations of program elements and deliverables keeps the conversation focused on what clients really buy: outputs, not inputs.

Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.

For years creative agencies have sold design advice only. But now studios are rethinking this approach to boost their defenses against roller coaster economies and the fickle whims of clients. Ustwo co-owner Jules Ehrhardt explains how they have transformed their studio into a triple threat that generates revenue on multiple fronts.

Toronto-based Tendril relaunched their web presence today, joining the growing number of nimble, mid-sized shops repositioning themselves in response to the hand-writing on the wall: Broadcast isn…

When I stepped off the elevators and into Firstborn’s headquarters, I thought maybe I’d made a mistake. I’ve been to quite a few agencies. No matter where they are — New York, LA, even Austin — the…

Chris Do clarifies some of the controversial assertions he made in the “Rethinking Design Education” video that made the rounds on social media earlier this month.

The core skills you’ll need if you want to move up.

Robin Landa explores the power of story-led advertising, citing impressive examples.