Manuel Cózar. Moodboard

Branding for Prospect Coffee Roasters by Alter

Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.

The identity Alter created for Prospect drew inspiration from the great legacy of American typographic branding. They were looking for a contemporary execution with an underlying sense of familiarity and character. Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.

To add dimension and tone Alter worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout. They’re a kind of riff on how they imagine the Californian coffee experience. Pretty chill and super friendly.

The Art of Alberonero

Alberonero was born in Lodi and lives in Milan. A graduate of the Polytechnic of Milan in the course of Interior Design, Alberonero works with minimal, essential and synthetic forms, reducing the elements of visual language to minimum terms. The inspiration comes from the architectural space and the search for sensations that the latter can transmit once redesigned. By resetting the shape and using the square as a means of pure expression of the single color, the color stands as a central element of the work. Each color is able to create a new and different feeling with respect to the context and based on their arrangement, geometry and interaction generate different possibilities of sensorial transmission in urban and non-urban space. 

Here is a sample of his work, identified from the top:

86+73 (first three images created for Sicily’s Periferica Festival)

5 x 5

Arno

Würfl

Due in Uno

Mañana

Light up

Ryan Hewett, 

Verowed,

2016, Oil on canvas,

designeverywhere: