Corporate Reputation Services

#agendageek

Trivago Online Reputation Award: incoronate Venezia e Piemonte http://bit.ly/XC5mi6

#robnorman

As originally published in MediaBizBloggers (3/13/2013)

Censorship in the media does not exist in the USA of course, we enjoy first amendment rights and any number of media outlets use those rights to the limit. As a consequence brand owners are increasingly faced with the challenge of balancing the desirability of brand safe environments with a rapidly changing cocktail of content and channels of content distribution.

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#jcprinc

New on the blog: Jennifer Connelly writes about “Building Brand Resilience: Frontlines Of Reputational Risk”

“Brand repair centers on ensuring accurate information is reported and that incorrect information is corrected as quickly as possible. But it is part of a much larger, integrated strategy that works on multiple fronts. Brand specialists can quickly script crisis management plans that are not only fluid, but work within the legal and compliance parameters of the firm. Plans can include talking points, press outreach, and investor outreach-all tracked in real time-with the objective of syncing messaging and positioning with a positive reputation management campaign.”

Read the full post here: http://jcpr.us/Jennsblog

#steamfeed

Social Media Managers - You’ve Got a Rep to Protect

The responsibility of a brand’s online reputation is often in the hands of a social media manager.…

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#skyisaharbour

For the undisclosed reasons of me not having completely given up on the idea of ever having a career (and one that, hopefully, doesn’t involve catering), for the last few days I’ve been educating myself in the ways an image of a brand is built and maintained, both online and offline. 

So, I learned that, regardless of the role that professionalism and thorough planning plays in the process, it often comes down to pure luck. Oh, and having a Twitter account to deal with your customers, before they destroy your reputation overnight or at least attempt to.

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#kumargauraw

Important Elements Of A Powerful Personal Brand Identity

If you have had a few jobs by now, you do realize how important your resume becomes whenever you…

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#blessingmpofu

Protecting Brands, Works and Reputation: (A Case Study?) #Woolworths #branding

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#tellingstoryabout

В вікторіанські часи британок вчили миритися з виконанням своїх шлюбних обов'язків наступним повчанням: лежи і думай про Анлію.

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#toolsforculture

by Vincenzo Cosenza | Che Futuro!

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#kumargauraw

How To Monitor Your Brand Reputation On Social Media Using HootSuite

As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where…

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#web-station

#jimbarbagallo

What Brand Ambassadors Can Learn from Honor Guards

Have you ever watched a U.S. military honor guardfold the American flag at a veteran’s funeral?  If…

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#crayond

#blundersforbranding

Walmart has had many brand image problems over the years. Recently, they have started to face those problems head on by making a pledge to buy $250 billion in products made in America. This pledge has led them to make an ad that is patriotic, emotional, and dare one YouTuber even say “inspiring.”

Do you think more ads like these, on top of their pledge, will help fix their image?

#kennyfillingerus

#360logica

Gain Brand Reputation..Lose Poor Security! -

The most common understanding of ‘App Security Breaches’ is, stolen usernames & passwords, hijacked accounts & databases. These issues though are very common but security breach has a much deeper definition. Let us consider a situation that was noticed in a well-liked MMORPG (Massively-Multiplayer Online Role Playing Game): A techie (high-tech) player, while observing some of the game’s front-end coding in LUA (which is a very popular light-weight programming language that most major MMOs use to handle GUI, front-end interface and modules creation) discovered that the game sent character account updates through a JSON file to the server – and that this file was not secured, gated or checked for errors in any possible way. Using that file URL, his browser and some value-replacing, the player was able to bypass the game mechanics entirely and give himself unlimited game currency, levels and quite a bit more. And to add upon it, to make situation worse, this script could be used to alter any character by ID, not just your own.

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#blundersforbranding

The most beautiful ad I have seen in a while goes to French coffee brand Carte Noir. This little piece of food porn is just heaven! Off to Paris I go!