Cool Ideas

TBWA\Media Arts Lab and Smuggler director Ivan Zacharias are back with another grim tale about unwanted online tracking.

Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that plac

BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.

Martens BeLite’s launch campaign imagines sworn enemies—from sharks and surfers to hunters and deer—bonding over a cold one.

Canadian airline Air Transat have turned rising World Cup ticket prices into a travel campaign, running real-time cost comparisons between m

The Windows 11 campaign from Droga5 follows students shifting between homework, gaming and creative work.

Mother New York’s campaign focuses on commitment, community and the idea of NYC as a lifetime address.

Waitrose has a spring in its step these days and now we're introduced to Michael, a 'gastronaut,' wh