Let's be honest for a second...at what age did you get a Facebook? Granted, this question may not be pertinent to anyone college-aged or older. However, let us look towards the generation proceeding us. Children are setting of Facebook accounts earlier and earlier, posting stereotypical mirror pictures before they go through puberty. Do their parents know this is happening? Probably not. And let us all remember, Facebook is not MySpace. But I digress...
The Federal Trade Commission (FTC) is currently considering an alteration to the Children's Online Privacy Protection Act (COPPA). What exactly did this act do in the first place? Originally, COPPA was created to protect children's privacy on the internet. This means that children 13 years old or younger had to have parental consent before a website gathered any personal information. Indeed, this is the reason Facebook bans anyone 13 or under. It was simply an easy way to escape the rule.
Nevertheless, Facebook may no longer be able to escape the bounds of COPPA any longer. If the change is made successfully, COPPA would prevent websites like Facebook from tracking children's Internet activity. Let us not forget, this is how Facebook displays relevant ads in our sidebar. For a website the relies heavily on personalized advertising, this change could be huge. Also still up for debate are the differing regulations for first and third party advertisers.Â
Ultimately, the proposed FTC change would be nothing if it were not for the established goals of Facebook. Let us recall, Facebook is a business, constantly trying in increase its marketability. And frankly, Facebook has been trying to figure out a way for children under 13 to use the site without breaking COPPA since June. But with the new regulations, are Facebook's efforts even reasonable? It is also worth bringing into question how successful Facebook's age restrictions really are. Let's be honest...we all know that one 10 year old who has a Facebook account, but magically his profile says he was born in 1990 and is graduating from an Ivy League college. If a child really wants a Facebook, they will find a way. And with the amount of advertisements a person sees in a day, will a child even recognize the sidebar ads? Familiarity breeds contempt...