‘’There’s such an extreme feeling to be in love, especially in quite an emotionally destructive relationship, where you’re both kind of really bad for each other, but you love each other so much. Those extreme emotions, I think, can only be described with extreme imagery.’’

W E L C H  &  S U M M E R S 

Florence Welch: The Billboard Cover Shoot

🍤❤️ ….xx

The thing is, I think, that song [What Kind of Man], it felt… In the emotions of it I felt very naked, I felt very exposed; and it was almost like reclaiming that. Actually, for me it was an extremely empowering thing to do, you know, to own those feelings! To put yourself out there and be vulnerable - that gave me a lot of strength. After it I was like yeah, I’m naked and I’m angry and that’s okay! So, it was kind of an important thing for me to do. I went through this! I had these feelings and I’m not gonna be ashamed of them!

Florence Welch wearing Gucci

“Florence Welch, right, was announced as the new @gucci ambassador for watches and jewelry    a few minutes ago.” (via Adam Tschorn)

Gucci Timepieces and Jewelry announces Florence Welch as 2016 Brand Ambassador on February 12, 2016 in Los Angeles, California.

a. by Alexa Chung b. by Reneandradka

@celia_33 | Brisbane | edit

Did you have fun? Yes. [laughs] Yeah!

Gucci Timepieces and Jewelry announces Florence Welch as 2016 Brand Ambassador on February 12, 2016

Chris during filming for the Hymn for the Weekend video in India (x)

Flo being her usual adorable self.

Flo being her usual adorable self.