Packaging design found at Target.
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Packaging design found at Target.

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2304 P1 Logo Presentation + Lockup
chosen thumbnail scanned + refined logo traced on illustrator + color
2304 Thumbnails
2304 P1 word listing and matrixes

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By Design (Design Thinking)
Like many processes, there are always specific and experimental steps that are key to the success of a final end product. This is no different with Design Thinking. Many can argue that there is no one certain way of what the design process steps should consist of. While this is also true, the process of design thinking is intended to create a type of thinking ideology to guide ideas in the right direction. Many designers will have their own process to which a concept is created, but these are the steps that help guide designers to a flourishing project.
The beginning step includes the understanding of why you are trying to solve a problem and who it will affect and why. In this step observation is conducted of users that will be a part of this idea that is being developed. In order to get a better understanding of what an audience needs they must be able to empathize with the user’s experiences, wants, needs, and concerns. This research is very critical so that in the end a problem is solved because the issues were addressed in the beginning and now the process of problem solving can begin. I believe many interviews should be conducted so that a wide-ranging amount of information is received. This should be done in a non-judgmental way that doesn’t interfere with the opinions of users.
The process of defining and outlining the problem can now be determined by the information gathered from the first step. Once this information is taken in, the problems areas can now be assessed and the decisions that need to be made are evaluated according to where the user’s problems lie. Once the main problem is established, the challenges are solved, and ideas will begin to generate. In the step of ideation, all ideas are worthy and should be divulged to the entire team so that all aspects of the problem are covered and thought through. The prioritization of relevant ideas and the most likely to succeed should be determined so that a selective process narrows down the most promising ideas. The more ideas that are generated, the larger the scope of creativity and problem solving becomes thus leading to a greater success rate. This is best said in An Introduction to Design Thinking Process Guide, that all ideas must be generated in order to “uncover unexpected areas of exploration.”
Once multiple ideas are generated narrowed down to the most promising, the next step of creating physical prototypes begins. These prototypes should be not to scale and created with the intent of exploring all aspects and features of the project thoroughly. It is important to keep it simple at this stage so that many prototypes are created in a short amount of time so that the best end product is delivered. As stated in Design Thinking Comes of Age, models created “add a fluid dimension to the exploration of complexity, allowing for nonlinear thought when tackling nonlinear problems.”The testing stage is where a close to finished product is returned to users for feedback so that all and any changes or edits may be implemented before the final result is released. This is the step where notes should be extra carefully taken of what works and what doesn’t. Once this is recognized and refined, a product can be released without any issues.
I believe it is important to be mindful that design thinking is a non-linear process despite the model of design thinking being listed in ordered steps. These five stages are not always sequential and at times designers find it necessary to go back and forth through the design process however they see fit and the most beneficial to producing a successful design. This idea of design thinking “should not be concrete and inflexible approach to design” according to the 5 Stages in the Design Thinking Process.”
Works Cited:
“An Introduction to Design Thinking Process Guide”
https://dschoolold.stanford.edu/sandbox/groups/designresources/wiki/36873/attachments/74b3d/ModeGuideBOOTCAMP2010L.pdf
“Design Thinking Comes of Age”
https://hbr.org/2015/09/design-thinking-comes-of-age
“5 Stages in the Design Thinking Process”
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
Like you said, I think it’s very important to note that design thinking is not always a linear process. Some people may even argue that the standardized process many times can lead to less creative and predictable results. Ideas don’t naturally manifest in this order of empathizing, defining, ideating, and prototyping. So it is important to consider the fluidity of thought. Creativity itself has rarely been considered an organized act. The design thinking process is merely a tool that helps thinkers across all fields form organized and meaningful solutions. It’s set structure and purpose is primarily to provide reason and logic.
Design Thinking
Design thinking is not just thinking outside of the box or solving a design problem, it’s more of asking questions in different ways to be able to generate solutions that’s meaningful and functional. This way of thinking, together with being able to empathize and experiment, is what will help designers make decisions that would be based on what the clients want. There are 3 essential aspects of design thinking: empathy, ideation, and experimentation.
The first step to any problem is to determine the problem. If you don’t know what needs to be solved, then finding a solution is impossible. This question must be “a driving question that inspires others to search for creative solutions” in order for the designers to move forward. Empathy, or putting yourself in others’ shoes, is important when finding a problem. Designers have to ask themselves what’ important to others and how one can learn from the people around them. However, just like in a game of scrabble, putting all your effort in a single question is a difficult way to find solutions. Shuffling and re-framing it should be the next step. After the problem is determined, asking it in different ways can help generate ideas.
A lot of people think finding a design solution is just waiting for an idea to pop out. Waiting without doing anything is not useless, but it’s not the best way when generating solutions. Finding inspiration doesn’t mean you wait until you think of it; inspiration is searching and putting work into generating ideas. Ideation is the next step in design thinking. Generating ideas and brainstorming can help someone reach to a conclusion. Holding on to the first good idea you think of means you might miss out on other solutions and possibly a solution better than the first idea you have. On the other hand, generating thousands of solutions that aren’t good ideas would just be a waste of time. Quality and quantity should both be taken into consideration. Comparing ideas is important to choose which one is the best for a design problem.
Experimentation is important when finding the best solution to a design problem. Design thinking doesn’t mean that it’s all about questions and ideas. Making roughs, thumbnails, or prototypes is a crucial step. Designers have to test out solutions to determine if it’s really the best of the best. Getting feedback is also part of experimentation. If you want to move forward, you have to refine and improve your work by testing out different versions.
These 3 aspects of design thinking could be seen as steps. Determining a problem through empathy, generating ideas, and then experimenting with those ideas seems like a good way to find structure with a design problem. However, design thinking is not a linear way of thinking. Design thinking is a loop, integrating each step in every step. While experimenting, you could generate new ideas and go back to the problem and then experiment with a new solution. There’s no concrete structure to design thinking. Designers should keep in mind these 3 aspects of design thinking in order to be successful with problems and to reach the best solution possible.
Sources:
Design Thinking. (n.d.). Retrieved from https://www.ideou.com/pages/design-thinking
What is Design Thinking? (n.d.). Retrieved from https://www.ideou.com/blogs/inspiration/what-is-design-thinking
8 Core Abilities. (n.d.). Retrieved from https://dschool.stanford.edu/about/
I completely agree with the idea that we should not hold onto the first idea that we come up with. It is so easy to have an attachment to it, but it’s completely limiting to the designer. That’s why it’s so important and crucial to put the right amount of time into research so we can create more desirable results. Bringing up the idea that more ideas aren’t necessarily good is also a valuable point. While having numerous solutions may lead to more creative advances, it also is no use if they’re all subpar. With that, it ends up being a waste of time and effort that can be put forth into something more substantial. Quality over quantity, always.
Project 3
Implementation
SOI: For this piece, I chose the opposing pair of internal/external. I wanted to create visual imagery in regards to the scrutinizing women face for showing emotion in certain circumstances. Such as in a professional workplace being labeled as overly emotional when expressing feelings of sadness, bad-tempered and demanding when expressing anger, or even too frivolous when happy. It is too common for women to be portrayed this way, especially by males and even other women. The piece shows these emotions internalized and covered up loosely as a display of how women are so subconsciously aware and adapted to hiding and censoring their emotions to a certain extent. The slight blurring and pink coloring serve the purpose to display the common notion that femininity centers on being delicate and soft. The closeness to the face in the composition conveys a more intimate tone as feelings themselves are to be intimate.
Creative Thinking and It’s Importance in Education.
Creative thinking is a process that is expanded across multiple fields of study. It is a crucial skill that is paramount to any innovation and advances we have created around us. Creative thinking is often compared to critical thinking; this is also called divergent and convergent thinking. While both contribute greatly to the formation of new ideas, creative thinking answers a question with multiple ideas, while critical thinking uses factual evidence to form an answer. In this essay, however, we will be focusing on creative thinking and it’s importance within the educational system.
The process of creative thinking can be broken into four stages: preparation, incubation, illumination, and verification. In the first stage, preparation, the mind gathers information from anywhere it can find. It is vital that the brain is feed materials that can be used and manipulated. Incubation is where the mind contemplates a solution to a problem. This can be subconsciously or unconsciously. Illumination is exactly as the word implies. A sudden lightning strike, a stroke of genius. Creative ideas arise and we get a clearer understanding and possible solution. Then the final step, verification. This is where we test the solution found in the illumination stage to see if it is a viable idea to put forth. If not, the creative process is then repeated from the very beginning.
This process, though put into a few words, can be a lengthy and painstaking procedure. A journey that includes loads of refinement and thought. However, as long as the process may be, sometimes the hardest part in and of itself is simply starting. Because sadly, it takes a lot to reach in ourselves and find creative confidence to start. It isn’t a common thing that is taught in our educational systems, and can even be a harder thing to learn and adapt to later on in life.
In 2008, H.O. Wheeler Elementary School in Burlington, Vermont was a failing school. Not only was the environment unsuitable for kids, but their students also were not meeting state standards. Only 17 percent of third-graders had met academic qualifications. Ninety percent of students qualified for reduced lunch, while only a mile away in a parallel universe, another elementary school thrived. On the brink of closing it’s doors, Wheeler Elementary started incorporating the arts into their teaching as a last effort to save its school. This strategy involved the students rotating between music, dance, drama, and visual arts within their curriculum. All classwork and subjects had corresponding creative projects. Within seven years, the school saw tremendous growth. The 17 percent of passing third-graders morphed into 66 percent. Teachers saw a transformation within their students. Kids were seen to be more engaged in class activities, and even eager to come to school. With this huge leap of improvement, the institution became a destination school.
David Eagleman says that “creativity is not a spectator sport.” Simply sitting and watching is not a productive way to acquire a creative mind. It must be molded in physical activity with an active will and integrity. Creative thinking starts within us and is important to integrate into our everyday lives and education.
Sources:
https://www.inc.com/jessica-stillman/the-4-stages-of-creativity.html
Book - The Runaway Species, by David Eagleman & Anthony Brandt
Video - https://www.youtube.com/watch?v=16p9YRF0l-g
Design Thinking
Design thinking is a method for not only practical but creative problem-solving. Used across all fields and professions, design thinking focuses on understanding human needs at the very core. The term was first coined by Tim Brown. He states that “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
In the 20th-century, it is common for companies and big corporations to focus on analytical thinking and dominant logic, putting creative thinking to the side. This, in turn, is ineffective. Companies then struggle to keep up with rapidly changing trends and customer values, which causes a decline. All because organizations lack the desire to value the creation capability that would allow them to respond in time. To respond to external change is to innovate. To innovate, businesses must have the capacity to design. This isn’t only seen with just companies, but in our education systems as well. It is more common to see the importance placed elsewhere but developing creative minds.
This capacity of creative thinking and value is almost completely innate to designers. But the creative process for each artist vary, and quite frankly can be unorganized. In a business setting, it is important for the client to see the development of work overtime, and strategic thinking. Not only is it useful for the client it is useful for the designer, to create well-rounded solutions. Design thinking helps synthesize the process in a more organized step-by-step approach. This process happened to be popularized by top innovative company IDEO.
Design thinking is boiled down to five steps: empathize, define, ideate, prototype, and test.
Again, design thinking holds human needs at its core, and to do this we first must empathize. We do this through research to gain a more powerful understanding and develop new perspectives, putting aside our former opinions. Empathizing proves itself to be a crucial part of the whole process as it sets the primary foundation for the designer to build off of. It acts as a connection between designer and audience if done correctly. After, it is necessary to define the problem, set a goal that is going to be achieved. Once this goal is defined, ideas are ready to be generated, basically, a brainstorm looking at any possible solution. It is easy to look at obvious solutions and execute them, but by challenging assumptions, it can yield more creative and less predictable outcomes. Throughout these solutions, we prototype to get a better look and understanding if the solution will work as we test it according to our main defined goal.
Although design thinking is neatly defined as this five-step process, it is not always linear. Some may even argue that its standardized process may possibly create less creative outcomes. However, it is still important in the creative process for any designer and thinker alike. It is proven to be a powerful tool and should be taken advantage of.
https://www.interaction-design.org/literature/topics/design-thinking
http://www.learningsolutionsmag.com/articles/a-designer-addresses-criticism-of-design-thinking
https://www.wired.com/insights/2014/04/origins-design-thinking/
Interaction Design - Dam, Rikke, and Teo Siang. “What Is Design Thinking and Why Is It So Popular?” The Interaction Design Foundation, www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular.

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1302: Letterforms and Objects
Statement of Intent:
For this piece, I transformed the letter C to an angelfish and N to two clothespins. I worked with the fonts Baskerville Light, and Helvetica Bold respectively. With the letter C, I wanted to incorporate the serifs of the typeface as an extension of the fish’s most notable feature, the elongated fins. I also chose for the type to be italicized in order for the stress of the C to work seamlessly with the natural shape of the fish. The blue and yellow gradient was chosen to represent the fish’s colorful nature. The letter N is comprised of two clothespins at different angles. The opening shape of the clothespin worked in making the initial stem and stroke, then the closed profile worked to create the last stem of the letter. Having the letterform be kept black and as an outline helped to define the objects, and produce a more recognizable letter. For the coloring of the clothespins, I wanted to emulate a splintered wood texture. To produce this I made thin pointed lines and colored them a gradient tan for dimension.
Chanel Fall 2014 Couture

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Design Thinking 101
Serge Najjar - Architecture photography