poppi.co by Chris Poppi

"Living in San Francisco means having worked at a start-up, made lattes, mixed Bloody Marys, sold shitty clothing, waited on morons, and invested your heart, your soul, and all your energy into a nonprofit. It means still walking dogs, still trimming weed, still babysitting, still doing random gigs from Craigslist, still participating in clinical test studies at UCSF, still doing whatever the fuck it takes to pay rent in this city. It means thinking that half a million dollars for a one-bedroom condo is totally normal."

Amazing campaign...

"Last square": a missing piece in each chocolate bar that consumer can send to someone special! 

Mobile consumption growing, but News consumption dropping?

Going deeper and researching. Some examples:

- Interests

“favorite interest of people who like (the name of your page)” 

- Likes

"pages like by people who like (the name of your page)"

- Demographic

"pages liked by a (gender) who like (your page name) or pages liked by people over the age of (number) who like (page name)"

Embedded posts are available to everyone on Facebook! :-)

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Great motion, awesome script.

and 18% of online adults are now using Twitter - In 2010, they were 8%. 

via Pew Research Center

90% of consumers would recommend a brand to others after interacting with them on social media.

Key words: brand sentiment, consumer engagement, brand loyalty.

"...to create an emotional connection brands really need to provide clear, timely and, most important of all, relevant content that develop a conversation..." 

amazing film and great reference to Ayrton Senna.

Since Instagram added video there's been a 70% drop in Vine video shares on Twitter