Heinz D&AD Project-
Ad campaign. I tried to use a combination of people from different times from over the previous 150 years. I created an app, magazine spread and posters, in order to advertise to many people as possible. I created the slogan “A taste for _____, A taste forever. This is to re-emphasise the age of the product and so people are aware of how long Heniz ketchup has been a household staple.
The app I created further helps promote the product. You can choose your own preferences of food to cover with ketchup and the more you cover the more points you win. This connects to the poster campaign as the posters show the sauce being squirted on the people below. This idea will allow it to be promoted on social media to allow more people to see it.
















