Ancelo Awetin

For the incoming final pitching our team had done a lot of preparation. Our team hustler is always practice pitching our slide deck for four minutes time limit. As a designer, I’ve already done making wireframe prototype, I always get advises from our team CEO and Programmer to improve much better our wireframe design. Since we required a Hi-Fi wireframe, as a team designer I research a lot about high fidelity wireframe applications and I found this application called Mockplus. This application is very similar to WireFrame Sketcher and since I had some knowledge about that app its very easy to me to design a Hi-Fi wireframe prototype.

And also as a designer I should make a logo or icon for our app the AMBULANCEMEUP. As you can see the logo or icon of AMBULANCEMEUP (picture below) there are two perception of that logo or icon so, First is the white cross logo very similar to Red Cross. Second is the white lane or highway and the four red buildings and that red triangle is the navigator. Because our application is about saving life through navigation.

Last meeting was scheduled to present our empathy map but sir noticed that almost all of the groups didn’t make their homework so he postponed on Monday and Tuesday. Since sir bgm postponed the presentation of empathy map he discussed and tough us how make our User Persona.

As a startup we should identify our persona because making persona is a powerful tool to getting to know more about to our customer. It includes the details and information about their desired, their goals, their motivation, their situation in life, and what type of person they are.

Our user persona for the project AMBULANCEMEUP are the ambulance driver, since they are the one who gonna use our app.

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Our group have done making our Empathy Map (see figure below).

In What Does He Hear section, it’s about the advise he received from his family and friends, since he’s an ambulance driver most of the advise he received are how to avoid traffic and exploring shortcut route on rescuing a patients.

My 2nd blog of the week

“The Voice of the User.”

As a startups, we should know what our users perspective or viewpoint. In the part of interviewing the user or customer we should observe them, observing them while:

1.       Asking – ask them a question that is open ended. Mostly an open ended question starts at How, Why and especially Tell me more about where the customer or the user will surely response in that kind of questions.

2.       Seeing – watching them, their movement, emotions, feeling, mood and etc. after you give them that question.

3.       Engaging – engaging the participants in communication activities to uncover new patterns of behavior. Example for this is ask participants to introduce themselves.

In this meeting Sir Bgm give us an activity where a portrait or a picture shown to the class, and each group explained their though about that picture. We had a different thoughts and ideas about that picture but most of us said that it was a Boyband in late 90’s. After Sir Bgm explained that, when the picture shown to China most the Chinese said that it was about policemen arresting a bad guy and when it shown to Brazil most of Brazilian’s thought are all about hangover boys. Therefore, as a startups not all our user the same thought, every of them have a different ideas.

Since we didn’t meet last meeting, and conducted make-up class (Thursday, March 9), therefore I have to write 2 blogs this week from make-up class + from the regular class.

Regular Class (Project’s Update)

So my first my blog is about the update of our project. So far the update we had done is designing our project through WireFrameSketcher application. So my team chose me to design our project. As I design our project’s platform in WireFrameSketcher, first it is difficult used especially when you had no knowledge about this app but as I watch a tutorial videos in YouTube it amazed me because it used to be more easy than I thought was difficult. After knowing all the functions of WireFrame I started to design, you just click new project then new screen. No codes needed just click libraries, click the icon and chose the icon you want to use. If you didn’t find icon or components you want, just click file and click import (import file from your computer).

After sir bgm discuss about Lean Canvas (Last Meeting), this week he tough us about Validation Board.

Validation Board

               This topics is about to manage or to track the progress of the startups. The startups should focus only on what really matter of their project  in business ideas. There are steps on how Validation Board works:

Customer Hypothesis - in this part, the startups should define their hypothesis that includes the customer.  The target customer should be a specific group of people, example in our group our target customer are the people who have knowledge about smartphone.

Problem Hypothesis – seek problem to the specific group of people, what’s problem of your chosen customer. For us, the problem is most people who use smartphone are don’t know how to use smartphone in terms when there’s an accident.

Solution Hypothesis – “Tip: Do not define solution until you’ve validated the problem”.

After defining this hypothesis the startups should design a experiment.

Riskiest Assumption – from the word assumption, the startups should assume of what their target clients or customer wants. Then pick the riskiest one in your several assumption you’ve made. Example, why ambulance is late to arrive when there’s an accident? Because the driver don’t know the location? Or because the public are late to call an ambulance?

Method – this how the startups gonna test their ideas.

Minimum Success Criterion – ask yourself if your experiments are effective or have enough data to validate your idea.

Get out of the building, collect data from the target customer. Analyse the result if it is invalidated or validated. And next is

Pivot – in this process the problem of the startups setting out to solve isn’t what the target customer really wants with but there is another problem that startups is like to help them solve. For example in our group project the problem is most people who use smartphone are don’t know how to use smartphone in terms when there’s an accident but the real problem is people are afraid to call an ambulance because it’s too expensive (time-to-time call). (117 or Landline-Php12 call per minute and regular number-Php6 call per minute) Note: Most of emergency hotline are landline or 3 Digit Number.

February 15, on this day our group present our lean canvas about Ambulancemeup. As we present, sir bgm make a lot of correction about the slide we presented.

First is about the statement of our problem. It should be two sided problem. It should state the problem of the user and the problem of the customer. For us (Ambulancemeup), our user are the public or the citizens of Cagayan de Oro that have knowledge about smartphone and our customer are the hospitals around Cagayan de Oro. For example, for the users it’s hard to call an ambulance when there an accident they rather call any means of transportation like taxi, jeepney and etc. For customer sides, the Hospital Ambulance driver don’t know the exact location of the accident they rather make a time-to-time call.

Second, it state in our slides our early adopters are the public and the hospitals around CDO. But sir said that focus only on one hospital like CUMC, NMMC and etc.  that should be our early adopter.

Lastly is our unique value proposition. Our group’s quote is “Keep calm and trust the AMBULANCEMEUP”. Sir bgm said that we should changed it to a quote that more about speed, life and health.

And our team is making a move to make our project better. :)

Feb 8 2017, sir bgm noticed that we are not prepared to represent our revised pitch so he postponed it on our next meeting Feb 15. And lecture us about The Lean Canvas.

Sir bgm discussed what is lean canvas and what’s the use for it. So what I remembered, lean canvas is like a business plan for the beginner (start-up). In the slides, the are parts or process of lean canvass:

1. Problem 2. Customer Segment 3. Unique Value Proposition 4. Solution 5. Channels 6. Revenue Streams 7. Cost Structure 8. Key metrics 9. Unfair Advantage