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Hi folks,

At the moment I think only Bluehost is the best.

For 3 reasons:

1.It is cheap ($2.75/month)

2. It is recommended by WordPress so I don't have what say more about the quality

3. It has a free trial 30 days so free risk you can cancel when you want.

You can sign up from here.

Hi folks

There are four different types of SEO

The first technique to rank better is ON PAGE SEO (its a strategy where you can write the tittle of your ad and the description. Make sure please that you put some keywords in the tittle but even in the description so google can understand what is your target and show your ad to the people are interested of your topic)

The second technique is to write content about long tail keywords for example lets say we have a topic about digital marketing and we want to talk about this. The main keywords that came in our mind is “digital marketing” but if you do a search with this keyword on google, you will see that are a lot of content and the probability that you website gets higher are zero. So you can choose this type of keywords example “how to start digital marketing with zero experience” this is a keyword long tail that have not a lot of competition.

Third technique is to write valuable and unique content. Don't copy because google will discover through with their algorithm when your content is not unique and they will never show your website.

Last strategy I can suggest is to improve offline SEO.. It means that you have to collaborate with websites that have big notoriety for your niche and you have to write for them. When you do so they will permit you to put a link on their website where you can get traffic. Its called GUEST POST. (in YouTube you have a lot of content for this strategy).

On SEO the more traffic you bring to your website the more your website will get higher.

Hope I give you some value folks.

Ps: I have create a free tool to improve your website on SEO especially. Its called SEO ONLINE TOOL. 

It can help you find the issue where your site needs to improve.

Hope I give some value.

Hi,

YouTube SEO is the optimization you have done inside YouTube like hashtags the tittle, contents this are some strategies on YouTube. YouTube SEO is very important it can bring you good quality of traffic for free. YouTube needs content at least YouTube exist because of video that people publish so if you put value on your videos you will see with time that your channel will grow. At first you can do some google AdWords campaigns so you get the first traffic than publish every day put content every day and give value.

Google Search SEO its the most difficult technique to get higher ranking on google.

Why I say that simply because no one discover the algorithm google use to rank higher a website.

We know something either, that for google is important to have on our websites. First of all you have to give value with your blog your website, your articles etc. second use meta tittle and meta description at the header of you website. In other words they call it ON PAGE SEO. Second use guest post or link buildings to help your website gets traffic and to rank higher in GOOGLE. This its called OFF SITE SEO.

I have a free tool which you can use to see how your website is functioning on SEO... You can search www.seo-online-tool.com its a free tool!

The difference on YouTube you can grow up faster, in Google Search SEO you need to have a notoriety and to create your name for your niche than you will have traffic from SEO strategy.

Hope I give some value with this answer!

Hello,

To be direct you need SEO for a simple reason “not to spend money on ADS” !!!

Google gives this possibility especially to them that want to give value and content for google. From this google start to rank higher your website.

To be clear SEO is a free strategy spending nothing that gives you traffic all the time. If you optimize your website lets say for 5 keywords, this mean that for the coming days weeks even years you will get free traffic from google in continuity.

With time I have understand that SEO traffic has more quality than ads.

Anyway there is a difference that if I spend 1 dollar for a click lets say for the keyword “best digital marketing for 2021” if someone that has not big interest on your website he visit for curiosity and than leave the website but you the same spend that 1 dollar for the click.

In SEO is different clients can click you all the day 100–200 people but you will spend nothing zero on every click they do in your website.

So, this is the particularity of SEO continuous and quality traffic for a long of time spending nothing.

I have a free tool called SEO ONLINE TOOL where you can see what are the problems and what you need to improve on your website so you can rank higher on SEO.

Hope I give some value folks!

Hello,

I can suggest Google Adwords!

It's a good marketing platform that can give you great results.

There are different campaigns but more important is the search campaign PPC, click to call and the display campaign.

To be clear, the search campaign can be used for a website to reach traffic and to have more visitors.

The click to call is more for local business like restaurants, taxis or maybe professionals like plumber's etc. Let's say is a campaign especially that give you only call leads.

The third display campaign is used more when you want to have plenty of clicks with small payments. The difference with search campaigns is that the ROI is not guarantee as the target sometimes is not very filtered. Especially this campaign make you visible in other site portal etc. Google pays website owners through a program called Google AdSense to put banners in their website contents. So sometime the traffic that come has not a good quality.

Hope I give some value

Hi folks

To my experience I think both are ok but for long period of marketing online SEO is the best because give you the possibility to have a publicity online spending nothing. The PPC campaigns make you visible more faster but you need to spend money on them, sometimes a lot of money.

You can use PPC campaign at the beginning when your site have no traffic so you can reach some target faster but it is important that you concentrate on SEO. Because this is an natural way to get traffic. Google need a lot of content so if you do a good job with your website you can have a good position on GOOGLE.

Some advice I can give first is to optimize your website with the technique ON PAGE SEO (its a strategy where you can write the tittle of your ad and the description. Make sure please that you put some keywords in the tittle but even in the description so google can understand what is your target and show your ad to the people are interested of your topic)

Another advice write content about long tail keywords for example lets say we have a topic about digital marketing and we want to talk about this. The main keywords that came in our mind is “digital marketing” but if you do a search with this keyword on google, you will see that are a lot of content and the probability that you website gets higher are zero. So you can choose this type of keywords example “how to start digital marketing with zero experience” this is a keyword long tail that have not a lot of competition.

Make sure to write valuable and unique content. Don't copy because google will discover through with their algorithm when your content is not unique and they will never show your website.

Another advice to improve on SEO is the offline SEO.. It means that you have to collaborate with websites that have big notoriety for your niche and you have to write for them. When you do so they will permit you to put a link on their website where you can get traffic. Its called GUEST POST. (in YouTube you have a lot of content for this strategy).

On SEO the more traffic you bring to your website the more your website will get higher.

Hope I give you some value folks.

Ps: I have create a free tool to improve your website on SEO especially.

It can help you find the issue where your site needs to improve.

If you wanna see its called SEO ONLINE TOOL.

If you like my advices share it more and more so we can help each other on this difficult topics.

Hey,

The first technique is ON PAGE SEO (its a strategy where you can write the tittle of your ad and the description. Make sure please that you put some keywords in the tittle but even in the description so google can understand what is your target and show your ad to the people are interested of your topic)

The second technique is to write content about long tail keywords for example lets say we have a topic about digital marketing and we want to talk about this. The main keywords that came in our mind is “digital marketing” but if you do a search with this keyword on google, you will see that are a lot of content and the probability that you website gets higher are zero. So you can choose this type of keywords example “how to start digital marketing with zero experience” this is a keyword long tail that have not a lot of competition.

Third technique is to write valuable and unique content. Don't copy because google will discover through with their algorithm when your content is not unique and they will never show your website.

Last strategy I can suggest is to improve offline SEO.. It means that you have to collaborate with websites that have big notoriety for your niche and you have to write for them. When you do so they will permit you to put a link on their website where you can get traffic. Its called GUEST POST. (in YouTube you have a lot of content for this strategy).

On SEO the more traffic you bring to your website the more your website will get higher.

Hope I give you some value folks.

Ps: I have create a free tool to improve your website on SEO especially.

It can help you find the issue where your site needs to improve.

If you wanna see its called Seo Online Tool

If you like my advices share it more and more so we can help each other on this difficult topics.

Hello,

There are plenty but what I can suggest are 4 research free tools.

First Keyword Planner its a free tool from google that helps you find keywords see the search volume of them the competition. Its a google tool so better than google itself who can give you information's for keywords.

Second is SEMrush! Is an online visibility management and content marketing SaaS platform. They have helped 7 million marketers all over the world do their job more effectively and deliver superior result.

This software helps companies of all sizes and marketers to optimize their visibility across key channels and create engaging content for their users.

Third is Ubbersugest is a free suite of SEO tools to help you do keyword research and find link building opportunities. This free SEO Tool is an alternative to tools like Ahrefs, SEMRush, and Moz Pro. And the cool part about it is Neil Patel, the owner of Ubersuggest, is constantly improving the tool.

Fourth SEO ONLINE TOOL its a free tool that I have created for marketer like you that want to know where to improve the website so can rank higher on google. I wanted to share my knowledge and help everyone that is interested on SEO. You can see this tool and if you want can help me share that with your friends that are interested ion this topic.

All the best folks

Hello folks!!

So keyword research is simple and complicated sometimes because you need to work on some keywords that don't have a lot of competition.

It is very difficult to rank your pages when a keyword has a lot of competition and there are a lot of content on internet. You can use some tool like google trend or keyword planner that will give you statistic about all keywords you are going to work for.

I will share my strategies of if what I do on keyword research:

Step 1. Check search volume (popularity) and consider related phrases

There are a lot of tools that provide clues into the popularity of a given phrase. Some suggest other phrases, some estimate competition, others show trends over time. Our main goal is to confirm that there is demand for the topic and get a sense for how much.

Google itself is the primary source of keyword data. It offers two free tools: the Google AdWords Keyword Planner and Google Trends. First, we’ll compare these and then look deeper at other sources of keyword data.

Google AdWords Keyword Planner Suggests many phrases and shows estimated ranges for monthly search volume (how many people are searching for the phrase) in the U.S. and around the world.

Google Trends Shows trending for specific phrases over time. Allows comparison of phrases and also suggests a few phrases.

Google AdWords Keyword Planner

For years, this was the most popular key phrase research tool for SEOs. But it wasn’t really created to help with search optimization. As part of AdWords, it’s designed to help advertisers select phrases to bid on with their pay per click ads, not to help search optimizers target phrases for organic search results.

You’ll need to create an account to use it, but you don’t need to actually set up a campaign or begin advertising using AdWords. Once inside, start by entering your starting phrase into the box labeled “Your product or service.”

If you’re researching a transactional (dollar sign) phrase, you may actually enter a product or service name. But if you’re researching an informational (question mark) phrase, you’ll just enter the topic for your article. For our example, we’ll use the phrase “robot parts.”

Now you’ll find an estimated range for the average number of monthly searches over the last year for the phrase you entered. This is the “search volume.”

But keep in mind that there is always much more demand for the broader topic than that specific phrase. And a page that ranks for that phrase will likely rank for dozens or even hundreds of closely related phrases.

If you are successful, the page will attract many more visitors than this number suggests. Don’t be discouraged by low estimates here!

Below the search volume, you’ll find a huge list of other suggested phrases. Scan through and you may quickly find ideas for more specific, more targeted phrases.

Note! This tool is known to leave out some data in the suggested keyphrases, so if you have a good feeling about a phrase, enter it manually if you don’t see it suggested.

The Keyword Planner has a “competition” column, but this is not competition within the organic Google search results. It’s the competition among advertisers within Google AdWords.

In many cases, key phrases listed as “Low” may have little competition in AdWords Pay-Per-Click advertising, but are actually highly competitive and would be difficult to rank for in organic search results.

To narrow your focus on a more specific set of key phrases, click on “Keyword Options” in the left column and then select “Only show ideas closely related to my search terms.”

Now you’ll see a list of phrases that are less popular, but more specific and therefore more likely to attract a more targeted visitor. These more specific phrases tend to be less competitive and easier to rank for.

As you review the wide range of related phrases, you’re looking for two things:

Phrases that relate to your topic more specifically

Completely new phrases that have a similar meaning, especially those with relatively high search volume.

Add these to your original list.

How many searches are enough?

It’s ideal if the main key phrase for your site has thousands of searches per month. The homepage is usually optimized for the most popular, most competitive phrase. That’s because your homepage is your strongest competitor with the most authority and the best chance of ranking.

Interior pages, such as product and service pages, should be optimized for more specific phrases. Those phrases may have hundreds of searches per month. Search volume for a blog post’s target key phrase may be even lower, with fewer than 100 searches per month.

Zero Average Monthly Searches?

If you see a little dash instead of a number, that doesn’t necessarily mean that no one is searching for the phrase. Technically, it means that there are fewer than ten searches per month for that exact phrase on average over the last 12 months.

There may still be people looking for related topics or a small amount of demand for the exact phrase. There are other places to look for evidence that there is demand for the phrase.

What about long key phrases?

For businesses where the value of a potential transaction is high, such as a B2B service company, it may be useful to target very specific phrases with very few searches. Even if very few people search for a phrase each month, those potential visitors may be very targeted and be thrilled to have found your page. Long, very specific search phrases, such as entire questions, are called“long tail” key phrases.

These phrases may have little, if any, competition. If you target a long tail phrase with six or seven words, such as a complete question, it’s possible that you’ll have the only page on the internet with that combination of those words together in that order.

You may rank high within days of posting the page, attracting highly targeted visitors. A few hours of content marketing today may lead to a steady trickle of traffic (highly interested traffic) and a handful of qualified leads for years to come.

Google Trends

If you want to compare the relative popularity of several phrases, Google Trends is fast way to check. It shows trending over time, seasonality and geographic preferences.

Here’s an example: suppose you’re a web design company with a new plan to offer marketing services. You’re getting ready to launch the service and write a new, search optimized page for your own site. But should you call it web marketing, digital marketing or internet marketing?

Enter those three phrases into Google Trends and here’s what you’ll see:

Yellow line: “internet marketing”

Red line: “digital marketing”

Blue line: “web marketing”

The date range for this report goes back to 2004. You can see that sometime toward the end of 2012, “digital marketing” became a more popular phrase. Had you researched these phrases two years earlier just using the Google Keyword Planner, you may have concluded that it was the least popular of the three.

Tip! Watch for seasonal trends for various phrases. You’ll notice that most phrases have some seasonality and that with some phrases, there are huge spikes at certain times of the year. Plan ahead to target key phrases that have strong seasonality.

Google Trends also shows geographic differences, which can be important if you’re targeting a local audience. You can drill down into country, region or even metro area.

It may not be practical or useful to check every phrase in Google Trends. Should you check the trending of every key phrase for every blog post? Maybe not. But check the main key phrases for your homepage, service pages or product pages? Absolutely.

Other ways to confirm demand for a phrase (spoiler alert: Google)

Just because a phrase didn’t appear in either of these tools doesn’t mean there is no demand for it. There are other ways to confirm that someone is interested in this topic. And for the blog posts and articles that target the informational key phrases, we aren’t necessarily looking for huge demand. Any visibility in search can make a big difference in the performance of a post.

Google Search is a great way to check. Just type the phrase you’re considering, then hold off hitting the return key. See the suggestions? If it’s suggested by Google, then people are searching for it. Some of these phrases won’t show up in the Keyword Tool or Trends, but that doesn’t mean there’s no demand.

Enter a letter of the alphabet to see more suggested key phrases.

Getting ideas for phrases to target? Rather than type every letter of the alphabet, you can enter your phrase into this Keyword Tool to see hundreds of suggested phrases, as if you typed the next letter of the alphabet 26 times. You can also see the phrases suggested by YouTube, Bing, Amazon and eBay.

This is one of several tools that we use when we research topics for articles. A lot of the tools and tactics for finding topics are also great for picking target phrases.

Step 2. Search for the phrases you’re considering

This is the only way to evaluate the competitive landscape is to search for the phrase. You’ll likely quickly move back and forth between key phrase research tools and the search engine, finding suggested phrases, searching for them, scanning through search results, researching other phrases.

Note: Not all searches are the same

Your results are always slightly personalized for you. Your target audience may not see exactly the same listings with the same rankings. Here are three tips for seeing more “typical” search results:

Use a browser that isn’t logged into any Google products

Use private browsing or incognito mode

Use the Google Ad Preview tool, by searching from Google Adwords.

In each of these cases, there will still be implicit search signals, specific to you and your computer that will affect your search results, so we don’t recommend spending a lot of time trying to see perfectly neutral results. I recommend these approaches only if you suspect that what you’re seeing is highly personalized.

As you browse through search results, you’re looking for clues, asking yourself questions.

Am I in the right neighborhood? If a member of your target audience who is looking for your topic landed on these same search results, what would they do? Would they immediately try again and search for something else? In other words, are the high ranking pages relevant to you, your brand and your content? If not, you’re in the wrong neighborhood. Go back and consider different phrases.

Every key phrase indicates intent. Search results are a powerful clue into the intent and desires of those potential visitors.

Are there a lot of SERP features pushing down the organic rankings? Some search results pages are crowded with ads, images, answer boxes and other features. These push down the high ranking pages, reducing the likelihood that a searcher will click on your page even if you do rank.

Those features reduce click through rates for organic search rankings. If you see a lot of them, keep in mind that Google itself is your competitor and the size of the prize is smaller.

Does this look like a very competitive phrase? In a moment, we’ll go into the science of evaluating competition for a given phrase, but a quick glance at a search results page can often tell you if you have any chance of ranking.

Are all of the high ranking pages on famous websites? National brands or big media companies? If so, it may be difficult or impossible to rank for this phrase unless you are a famous brand yourself.

Are there other, more specific phrases suggested here? Google search results are another source of related phrases. Look at the “Searches related to…” links at the bottom of the page. Look for question and answer boxes. Getting any ideas?

See a map? A quick note about local SEO

If you a search for a phrase and see a map with a list of businesses below it (usually in a group of three), you may need to focus on “local SEO” to compete for this phrase. Local SEO is very different from organic SEO. Those aren’t websites that rank under the map, they are local listings.

Your local listing in Google is your “Google My Business” page. To improve the ranking of this listing in the local search results, make sure that your business information is up to date in Google My Business, within all of the Internet Yellow Pages websites (IYPs) and anywhere else where your business name, address and phone number (NAP) appears. An instance of your NAP is called a “citation.”

When a business has many citations with few inconsistencies, Google has more evidence that there is a relevant business is in that location. Therefore, Google is more likely to show that business listing when visitors in that area search for a related phrase. To quickly improve the number and consistency of your citations and improve your local SEO, consider using a service such as Yext, BrightLocal or Moz Local.

They are called “blended” or “universal” search results.

Note! Google often shows search results for general meanings, rather than specific words and phrases. When you search for a phrase in Google, you’ll see the keyword bolded in the search results. Look closely and you may find words you didn’t search for bolded in those same search results. For example, a search for “HVAC repair” returns search listings with phrases such as “heating” and “air conditioning.”

Step 3. Estimate the competition

In my experience, this is one of the more difficult web marketing skills. It’s a tricky inexact science. But it starts with common sense. Take a look at the search engine results page for the phrase you’re considering. The phrase is likely competitive if:

There are four pay-per-click ads at the top of the page and three at the bottom. This means others have already determined the keyphrase is valuable.

The top-ranking sites are popular, well-known sites. Unless you invent a time machine, you’re not going to outrank Wikipedia or Amazon. If the top three or five sites are trusted, reputable websites, they’ll have loads of link popularity and therefore powerful domains. You’re not likely to compete without focusing serious time and resources.

The top-ranking sites have the target keyphrase at the beginning of the link. This means those sites have the keyphrase at the beginning of their page titles, which indicates the owners of these sites know a bit about SEO. This means it will likely be more difficult, but not necessarily impossible.

There are tens of millions of results. This means there are many pages on the web that are relevant for this phrase.

To finish my answer folks if you want to help me gather some traffic (anyway you wont spend nothing) you can see my SEO ONLINE TOOL. Its a free tool that can help improve your website so you can rank higher on GOOGLE.

Hello

What is email marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, or solicit sales or donations.

What is SEO?

SEO its the most difficult technique to get higher ranking on google.

Why I say that simply because no one discover the algorithm google use to rank higher a website.

We know something either, that for google is important to have on our websites. First of all you have to give value with your blog your website, your articles etc. second use meta tittle and meta description at the header of you website. In other words they call it ON PAGE SEO. Second use guest post or link buildings to help your website gets traffic and to rank higher in GOOGLE. This its called OFF SITE SEO.

In simple words SEO is the technique that rank you higher on google.

On YouTube you can find good strategies how to get rank higher on google with SEO. YouTube is free and thanks GOD exist, so if you want to learn go on!

To finish my answer folks if you want to help me gather some traffic (anyway you wont spend nothing) you can see my SEO ONLINE TOOL. Its a free tool that can help improve your website so you can rank higher on GOOGLE.

Hope I give some value at you folks

Hello,

Still works and it works very well

Some marketer says that 30 % of selling of their product comes from email marketing.

Its a good channel because gives you the possibility to make a remarketing for all your leads.

All email marketing providers have automation settings so when you set up an email marketing campaign you don't lose time because its all automated.

All the secret is gather emails because after you do this the success with email marketing is guarantee.

I can tell you that some emails can reach about 80% open rate (open rate means when they click and read the mail) and that is great.

If you are thinking to start go on!

If I helped anyone with my answer and I give value I write an article about email marketing and a provider I can suggest at you. This provider gives 30 days free trial so its no risk. If you want to sign up from my article link I get a small percentage from that provider!

Hi,

I have heard that SEMrush is a great tool!

SEMrush is an online visibility management and content marketing SaaS platform. They have helped 7 million marketers all over the world do their job more effectively and deliver superior results.

This software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.

It is a great tool for beginners too because it gives you a free trial too.

I can suggest to a tool called www.seo-online-tool.com.

It can help you optimize your site on meta tittle and meta description.

It offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine's perspective. In just a matter of few seconds and a couple of clicks, you can see how a search engine may interpret your site. This SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

Hi,

Google analytics is a free tool that can help a lot improving you SEO

Search Console Tool is too a great tool to see traffic to improve your website and to index your pages on google

Ubersuggest is another free tool that can give great info's about you website your competitors and the keywords you want to rank on google.

There is too, a great free tool called SEO Online Tool that can help you a lot to improve your website on google ranking. It offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine's perspective. In just a matter of few seconds and a couple of clicks, you can see how a search engine may interpret your site. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

Hi,

First of all you need to have google search console it is a free tool of google that can help you a lot on finding issue about your site and improving your ranking on google.

It can help you a lot on how to improve you site!!!

You can see the performance of your website like clicks, total impression, average CTR and average position.

It has an URL inspection to see if google has indexed all the pages of your website!

It has too, a coverage tool to see if your website has error, warnings or just to see how many pages were indexed and which ones were not intentionally indexed from google.

It can help with you sitemaps. This is an important tool if you have done some changes on your website you need to have sitemaps.

Than it gives information's too about page experience where your website needs to improve, it gives info's, if you website is responsive for mobile and tablet and the last tool it give information's for the actual usage data on your site from users around the world.

There is another tool to that can help to optimize your website especially on page seo called www.seo-online-tool.com …it helps a lot to optimize your meta tittle and meta description which very important on SEO.

First you need to start optimizing your website! You have to optimize your site with the strategic on site seo…

You need to see if everything is ok about the Seo schema and if your meta tittle and meta description are imposed well..

You can use a free tool called Seo Online Tool!

Second you have to use keyword planner to choose the keywords and the topic your site is going to talk.

Third you do a research with keywords to see how much competition is on Google.

Hope I give some value.

Ps: choose always topic, with 5.000-10.000 keywords volume because more is very difficult to go higher on first pages of Google.

Hi,

There are two different strategies to increase organic traffic on SEO!

There have been only this strategies and I think for a lot of time will be the same!

The first its called on page SEO!

On page SEO is typically the optimization you do the header of your website.

To be clear the keywords and the description that will be visible on the research of google

Its called meta title and meta description.

In the meta tittle you put the topic and the main keyword to tell at google that you are talking for that topic and you have interests to show your site exactly to that target of people.

In meta description you write with two or more sentences what your site talks about and in the sentences you always put some keyword's so the algorithm of google understands more the target you want to reach.

The second in of site SEO.

This is typically an optimization with link buildings and guest post.

So you reach traffic on your website putting your links on big websites that have enormous authority on your target topic. In simple words you use their brand and their traffic to show your website links.

Guest post is where your write articles again on the sites with enormous traffic and in the articles you can put your website link.

All this traffic can help your website reaching a lot of traffic and ranking higher on google.

Hope I give you soma value!

On my Bio you can find a free tool just for seo called SEO Online Tool where you can find the mistakes your website has so you can improve on google ranking.

Hi,

There are two different strategies to increase organic traffic on SEO!

The first its called on page SEO!

On page SEO is typically the optimization you do the header of your website.

To be clear the keywords and the description that will be visible on the research of google

Its called meta title and meta description.

In the meta tittle you put the topic and the main keyword to tell at google that you are talking for that topic and you have interests to show your site exactly to that target of people.

In meta description you write with two or more sentences what your site talks about and in the sentences you always put some keyword's so the algorithm of google understands more the target you want to reach.

The second in of site SEO.

This is typically an optimization with link buildings and guest post.

So you reach traffic on your website putting your links on big websites that have enormous authority on your target topic. In simple words you use their brand and their traffic to show your website links.

Guest post is where your write articles again on the sites with enormous traffic and in the articles you can put your website link.

All this traffic can help your website reaching a lot of traffic and ranking higher on google.

Hope I give you soma value!