Stop Giving Google Analytics 100% of the Credit for Your E-commerce Sales
Most marketing attribution tools are lying to you because they rely entirely on the last click.
Think about how a normal customer actually buys something. They see your ad on Instagram. A few days later, they open one of your marketing emails. Finally, when they are ready to purchase, they search your exact brand name on Google, click through, and buy.
Traditional tracking tools give Google 100% of the credit for that sale. The Instagram ad and the email get absolutely nothing. This flaw causes e-commerce brands to overspend on bottom-funnel search channels while underfunding the creative platforms that actually build demand in the first place.
Causality Engine fixes this broken cycle. By using causal inference instead of simple correlation, it reveals the hidden 15% to 25% of revenue that standard tracking completely misses. You get an exact euro amount calculated per marketing channel so you know precisely where to scale.
There is no need for developers, complicated SDKs, or privacy-invasive tracking pixels. You simply upload your Google Analytics CSV file to get a full causal attribution analysis in minutes.
The platform is built from the ground up to be GDPR-compliant with data anonymization and fraud detection built right in. It is designed specifically for online brands making over 5k euro in monthly revenue.
Get started with a single analysis or explore the platform here: https://causalityengine.ai
Causal attribution for Ecommerce brands using Google Analytics 4. Upload your GA4 export, see which channels actually drive revenue with con
