cassie robinson.

Mourners gathered at Ebenezer Baptist Church during the funeral of Dr. Martin Luther King, Jr. on April 9, 1968.

Dear Atlanta,

First of all, you know how awesome your city is, right? Ever since we first came to town and set up shop at Lenox Square four years ago, we’ve been full-on in love with the place. So imagine just how psyched we are to announce that our second store in town—Madewell Perimeter Mall—opens its doors today! Peachy keen, huh? (Sorry, we had to.)

Swing by and say hi.

So you may have gotten a sneak peek inside our new spring catalog (launching tomorrow) from Lucky, Refinery29 and Fashionista, but have you seen it in real time, coming hot off the presses? (Shout-out to catalog designer Nikki for the sweet on-site footage.)