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Wikipedia opines SEO is “The process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

Wikipedia opines SEO is “The process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

“Information is only useful when it can be understood.”-Muriel Cooper

Freedom is a favorite subject for writers, poets, philosophers and thinkers. All of them have given alluring meanings for it so much so that you are in love with the very word. But out there in the real  READMORE 

A few years back, the concept of Augmented Reality (AR) existed only in movies. Today, AR has penetrated into our lives. Thanks to advances in the processing power of smartphones, and the ever-increasing use of location-based services based on GPS. READMORE 

Baahubali, the name needs no introduction. The epic film garnered much acclaim from the audience as well as the critics. Baahubali has left everyone in awe of its spectacular visuals.

The splendid VFX not only nudged the film to a huge success but also took the Indian special effects scenario to the next level. And SrushtiVFX takes honour in having made a little, but significant contribution towards the success of the film.

When we got the opportunity, the team knew it was a big challenge but an exciting one. We worked closely with Srinivas Mohan, a well-known name in the visual effects arena, and the special effects supervisor for the film. Working with a three-times National Award winner was something the whole team looked forward to.

We were assigned crucial shots from the war sequence, which was the highlight of the movie. The shots included fire effects, dust effects and compositing work with some amazing visuals.

SrushtiVFX also collaborated with Makuta, the creators of the magnificent Mahishmathi palace. Our team was assigned compositing work for the sequence showcasing the chariot chase in Mahishmathi palace. The scene was an important one, filled with drama, emotion and excitement. People were sure to be glued to the screen during this scene. So, the visuals had to be moulded to perfection without any glitches that could cause distraction.

SrushtiVFX also collaborated with Tau films for the majestic fight in the Bison sequence.

All three sequences assigned to SrushtiVFX were crucial to the film. With guidance from visionaries like SS Rajamouli, Srinivas Mohan and DOP Senthil Kumar, extensive team collaborations and many sleepless nights, the team completed the entire work at hand.

If you have ever wanted to feel the adrenaline rush a race car driver goes through, the time has come! Panorama videos are gaining weight in the online video world. And it is only going to get bigger and better in 2016. Called 360-degree videos, these are filmed in complete, 360-degree panorama, using a special camera that combines multiple lenses to create an all-the-way-around effect. By clicking and dragging inside the video, you can swing your view around to any angle you’d like. As long as you’re using a Chrome browser, you can tap and drag to look around. Or, with the YouTube app on an Android device, you can pan by simply moving your phone.

In 2015, YouTube took the plunge to support 360-degree videos and is geared up to add Google Cardboard, stereoscopic 3D and livestreaming, as well this year. Now that’s a move which is going to change the way we watch videos online completely! Good news is that you could create videos like this yourself. If you’ve got a crazy new 360-degree camera like the Ricoh Theta and Kodak SP360 (or the upcoming Giroptic, Bublcam, and Allie) you can now share moments from your life and practice 360-degree storytelling on YouTube.

Social media giant Facebook is not behind too in offering immersive video content to its users. In September last year, it rolled out 360-degree videos that allowed its users to click and rotate moving images in the same way as Google Street View. Even mobile users could explore the scene by spinning with their phone.

What’s left to be seen is the impact these videos have on brand building. After all there are hardly any customers who are not sitting online. And immersive videos are an interesting way of catching their attention! Let’s see how? Viewers get an open-book pass to your brand’s world, and secondly, viewers take an active role in your storytelling experience, whereas traditional videos limit their role to patient observer.

Some of the examples of brands toying with the 360-degree video idea can be seen on Facebook’s 360-degree video hub, including videos from Discovery, GoPro, “Saturday Night Live” and VICE. And the most popular Star Wars clip which offered an unprecedented and futuristic degree of user control.

While the trend of 360-degree videos has picked up well, there is plenty to be seen as VR and Oculus Rift capabilities enter the market this year. So get ready for some incredible experiences while watching online videos in 2016!

We all have grown up enjoying stories. Whether from a storybook, a movie or simply stories shared by our friends about their experiences. But why do we feel so much more engaged when we hear a narrative about events?  Well science plays a major role in it. When we are being told a story, things change dramatically. Not only are ..... READMORE