CafeSoCo

So what sort of video should your company use? There are so many options. Talking heads about product / service / history? Instructional video about the process? A creative production to tell a story?

Different applications need a mix of some or all of the above. I’ve just seen a great video from the people atDinnr. It’s part instruction, part story based.

With each transition from scene to scene, it evolves the story of why you would need their service and how you can use it. There are smart tangents in the messaging as well. You immediately appreciate that the service saves you time, it’s flexible and they have a range of products from which you can choose based on your ability.

The close of the story is great as the main content looks like its purely for hard working professionals on their own…BUT the hook of sharing at the end tells us that it’s ideal for people who want to share the skill or burden of cooking.

It’s interesting that they use a man for the main character and I am sure that it was going to be that way from the first meeting they had. It breaks gender stereotype of the person that does the cooking. It also plays on the stereotype of guys not liking going food shopping.

YES, there will be exceptions to the rules, but of all of the people I know in the city, only three men cook the evening meal. Is this product a winner? Will time pressured, city based individuals cook over going out? I’m not sure, but the execution of the video is great.

The other thing that I really like about it is that the production looks like a natural flow, it’s slick, but not so slick that it just looks like an advert.

Thanks for reading,

Dan

Episode 1

Grab a drink, sit down and join the social media and content marketing conversation.

1. Social Media is Pandora's Box

2. Ellen and Samsung Break Twitter

3. Viral kisses and meme

t. @cafesoco | @rolandhulme | @dangolmedia  w. dangoldmedia.com