Introducing: Community Labels
As you know, art and artists make Tumblr what it is. We want everyone on Tumblr to be able to fully express themselves while also having control over what they encounter on their dashboards. Thatβs why weβre introducing Community Labels, an extension to your βContent you seeβ settings. Our ultimate goal is to create a more open Tumblr, and this is our first step in that direction.Β
As a poster and reblogger, Community Labels are your way to help your followers avoid anything theyβd rather not come across on their dashboards.
As a follower, setting your content preferences is a way to adjust your feed to your own comfort levels.Β
How does it work?
When creating new posts (or editing old posts), youβll see controls allowing you to label your post as unsuitable for those filtering certain content types it contains.Β
When content is labeled, it will either be hidden, blurred, or displayed normally, based on each userβs preferences.
In your βContent you seeβ settings, you can now choose to show, blur, or hide content that depicts the following topics:
Drug and alcohol addiction: Contains discussions of substance abuse or addiction experience.
Violence: Contains violent or graphic content similar to what you might see in an age-restricted movie.
Sexual themes: Contains sexually suggestive subject matter, such as erotic writing or imagery.
Some examples of content that would require a community label:
Fanart of your favorite ship engaging with each other inβ¦a very private momentΒ
Euphoria GIFs showing Rueβs substance abuseΒ
A movie trailer depicting graphic war scenesΒ
A graphic 50 Shades of Grey edit
This doesnβt change our content policies: spam, hate content, and porn bots are still not welcome in the community. Itβs also still important that we abide by app store rules, which means we need to make sure that mature content is only accessible to people who are old enough and have opted in to view that type of content. More information about Community Labels is available in the Help Center.
This is an opportunity to work towards a richer, more nuanced Tumblr experience while making sure everyone who enjoys using Tumblr can do so safely. That future we mentioned above? Weβre already moving towards it.
Ok, didnβt everyone want βfemales presenting nipplesβ back on Tumblr? Here you are. This is it.
@jv So to be clear, is erotic fanart now allowed back on Tumblr so long as you classify the post appropriately?
Yup. Thatβs the idea.
I think there may be some limitations (not being able to blaze it and stuff like that and donβt ask me for clarification because Iβm out of the water on this π), but yeah, itβs allowed as soon as itβs labelled!
NO FUCKING WAY

















