The Story of Absolute Power, Deceit, and Manipulation
This is going to be quite an interesting read for many. I encourage bookmarking and taking breaks. It is out of the request of those involved to bring awareness of the patterns of manipulation, deceit, and absolute power that I delve into my knowledge on this subject as supported by the words of Ashley Purdy, backed by my own experiences and opinions. This will be a very important lesson for many younger musicians as well. This is in part based on my own personal experiences, opinions, and recollection. The sources of the information that will be detailed in this post will be coming from myself alone as an individual and my personal observations with supporting relevant media links.
This story starts way back in 2012. I remember distinctly researching Black Veil Brides and the making of, when I came across a blog post from a third party detailing the band’s relocation to Los Angeles and its creation from a business perspective. This post which I cannot recall the source platform, nor whom had posted it, to my knowledge had been removed shortly after I had read it. In the post it detailed a young Andy Sixx, around the age of 16, visiting Los Angeles, most likely for acting / modeling where he first met Ashley Purdy. It was said that Andy and Ashley had remained in communication throughout Andy’s return home to Cincinnati, OH. Roughly two years later, shortly after turning 18 and relocating to Los Angeles, Andy had what was said to be a second run in with Ashley Purdy, who was around 31 at the time (yes, nearly twice Andy’s age). The Knives And Pens music video was already out and it had amassed an iconic acclaim overnight. During this time Ashley had used his tactics to manipulate the young Andy into signing away half of the rights to the name Black Veil Brides in a contract that he, and I would presume to be an attorney, had created behind the backs of the others involved. However, in this contract it was said that Ashley had made it so Black Veil were run more so like a business than a band, giving 50% of the creative direction and rights to the band name and brand as a whole to Ashley, but most importantly in this reallocation of power, it had made it near impossible for Andy Biersack to remove Ashley Purdy as a co-business owner for the band, regardless of circumstances. It was also said that this contract had a duration that was indefinite. What this means is that Ashley and Andy were both in equal power meaning no matter what, one could not remove the other and this contract would never expire. This contract were most likely signed by a young and naive Andy with false promises that Ashley had many resources that would help the band grow. At first I had considered this to be some strange fanfic from an anonymous source, nonetheless I had read this post myself and had always kept it in the back of my mind, questioning what level of validity it held.
In an interview (2014) with Ashley Purdy, he discusses how Andy Sixx and the Black Veil Brides already had debuted the Knives and Pens music video in 2009 (which had launched Andy and Sandra Alva into international fame nearly overnight) before Ashley had found out about Andy and the Black Veil Brides. Ashley discusses seeing an ad (most likely craigslist) where Andy had listed his influences and was looking to recruit more members. Here Ashley had noticed them being along similar to his and has verbatim said “I was actually looking to STEAL players from there to put in my band, you know?” His intentions most likely had changed into intent to infiltrate once he saw the success tied to Andy as a frontman as he admitted in this interview that he liked Andy as a frontman and was going to continue in the direction Andy and Black Veil Brides were currently on. In a conversation with an outside and anonymous individual whom was living with some of those involved at the time, I personally was told “Ashley didn’t play anything, it was just a given that he were to be in the band someway or another.” Another anonymous individual who was present around this time confirms this to be true.
The Victimizing Narrative of a Manipulator
Let’s fast forward to 2019. At the end of the year we see shockingly that Ashley Purdy and the Black Veil Brides have separated in a mutual agreement. It was said that this was beneficial for both parties and it was a positive thing. However, shortly after in the beginning of 2020 we start to see words from Ashley Purdy in an AltPress article saying “Technically, I didn’t leave; I’m just not in the band anymore. I have to talk in those terms right now” and “Black Veil Brides is a corporate business, and there are legal rules,” he explains. “It’s like a divorce, and we are working it all out.” What we know from this is that the terms of the separation are not yet 100% agreed upon and settled, however implying that there are legal rules and “having to talk in those terms” implies that there is indeed a nondisclosure agreement between the parties of Ashley Purdy and the Black Veil Brides. With that being said, he 100% admittedly shared that he was removed from the group as to be supported from the next time he goes on record with the press.
Following said AltPress article, we had seen a more honest article with the words of Ashley Purdy saying “I guess I can say this because it is the truth. On Feb. 26 [at] 1 p.m., I still currently own half of Black Veil Brides right now. The realization is like it’s a corporate buyout. It’s like me and Andy [Biersack] — 50% each. And they still have to compensate me for them wanting me to depart. But that hasn’t happened yet. And we’re still in negotiations about what that is. I don’t know how to approach it because it’s not finalized yet.” This right here is huge. This 100% backs the warning message that I had come across in 2012 in regards to a 50/50 corporate ownership split between Ashley Purdy and Andy Biersack. Here he also further admits. that not only was he removed from the group, but they actually wanted him to depart which in my opinion implies intent before the 2019 actions. This new narrative is 100% against the initial statements of a mutual parting by both parties and seems to be a direct violation of a rumored NDA as implied by Ashley and it also appears to be a blatant attempt of assuming the role of victim against Black Veil to any interested in the split.
Non-Disclosure / Non-Defamation Clause
During a controversial Crowdcast that Ashley Purdy had done himself on March 26, 2020 titled “Spring Fling” at the minute mark 31:59 Ashley discloses “It’s not like it’s a non-disclosure, it’s just a non-defamation clause..” Which both fall under the non-disparagement umbrella and are similar with a stark exception of non-defamation clauses protecting the entire history of the relationships in any way that could make either party look in any way negative. What this means is that in short, Andy nor anyone else in the band could make a single comment that would in any way show a lack of support of Ashley Purdy at any point in the entire relationship between Ashley Purdy and Black Veil Brides, regardless of validity. I would bet the one whom would want such a clause in place would be Ashley, protecting himself from Black Veil exposing him for his manipulative and deceitful ways which is assumed to have started since his days of first involvement.
At this point the truths according to statements made by Ashley Purdy goes as follows:
There had been a 50/50 split contract between Andy and Ashley
Black Veil had wanted Ashley out of the band
There is a NDA in place regarding the separation
There is a non-defamation clause regarding the relationship
Black Veil Memebers / Crew cannot legally comment in any way that would make Ashley look bad
Breaking The NDA / Non-Defamation Clause
Based on my own knowledge backed by research, in a similar scenario when a NDA or Non-Defamation Clause is broken, one party seeks grounds for lawsuit for the entire capital of the brand of the other party. What this means is that if Black Veil or any member of the Black Veil Brides Brand were to breach the NDA by sharing details of the separation or by making any statements that make Ashley Purdy appear in a negative light, whether true or false, Ashley Purdy would attempt to assume any and all financial capital of the brand and destroy the entire band as an entity. The band would completely cease to exist and Ashley would be in a financially advantages position to ruin the lives of all members under the Black Veil Brides umbrella, suing them for damages and voiding all future gains of profit from each member of involvement as well. This is what happens in cases similar to these where previous business owners insert on separation agreements of non-disclosure / non-defamation and when they are breached it is essentially a “Hail Mary” to reclaim future and previous profits made by the entire brand.
Ashley’s Intent to Manipulate, Groom, Profit
Now, at the time of the contract agreement as supported by the acknowledgement of its existence by Ashley’s statements in the press articles supplied above, it’s safe to assume that this contract were put in place back when the band first started their involvement with Ashley. Ashley would have been 31 years old and Andy would have been 18 at the time where the creative direction of the band would legally rest between two parties for the first time in the band’s history. As proud of a person as Andy is, I can’t help to believe wholeheartedly that Andy as a teen was persuaded and manipulated into signing away half of the rights of the name Black Veil Brides to a man nearly double his age. This is how corporate splits typically occur as to restrict of the brand at its sole genesis, the name. By extension, one could assume that this manipulation had stemmed back from Andy’s first rumored run in with Ashley back at the age of 16 years old. If you had been following this band for awhile, you would have seen an extremely different atmosphere of the band in its early days in regards to the relationship of Andy and Ashley from its later days. I follow this up later with my own personal experiences as I had toured with them multiple times. The TLDR is I never once saw Ashley in the same room as a single other member of the band to my own observation, and it had appeared to me that the majority of the band were not even on speaking terms, nor wanted to associate with Ashley in the slightest and it would not have shocked me if that had been the case for awhile. My first time touring with them was in 2014, which suggests the dichotomy between Andy and Ashley had become apparent in the years prior.
What a 50/50 split means is that no matter what, there would be no way for Andy to remove Ashley at all unless there were some discovered loophole. Andy had committed legally and indefinitely that even if the two parties had hated each other completely, it would be near impossible for Andy to reclaim 100% of the rights to the brand Black Veil Brides and rid the project of Ashley. I strongly speculate based on tonality in interviews, live performances etc that there was a specific time where the manipulation and deceit of a teenaged Andy Biersack had turned into a matrimonial nightmare with no means of an end. It is of my opinion that I trace the flip of naivety to suffering back in 2012. At this time it has become extremely rare to find interviews shared between Andy and Ashley both. Also, this is the time that it had appeared obvious that Andy was severely suffering from a multitude of psychologically destructive antics. Now I by NO means am implying that Andy at this time was a weak person, I am insinuating that he however was another human being who is victim of manipulation, abuse, and with no escape has found himself in a world of suffering.
Andy Black- a Project Born Under Pressured Circumstances
With the assumed unescapable borderline abusive relationship between Andy Biersack and Ashley Purdy, this would be the complete explanation for the existence of the side project, Andy Black and the side projects of the other members of the band. If Andy refused to continue working with Ashley Purdy, he could assume his own project and if the members were reliant on Andy to perform as Black Veil Brides the other members of the band hopefully would share the same ability without conflict of interest.
Why Was Ashley Not Removed?
This is highly speculative however, with an ownership balance of 50/50 split over the name Black Veil Brides, the only events by which Andy could separate ways from Ashley would be if Andy were to surrender all current and future financial capital of the brand and ownership of the name to Ashley, find a loophole to default ownership back to Andy, or drive the entire brand into bankruptcy along with an indefinite hiatus and find a means of separation. What the last event means is that if there were no current capital (money in the bank) that the band possessed and no speculated future profits by means of indefinite hiatus, Ashley could not sue to take what isn’t there. It’s my guess that this is exactly what had happened and that the band cared so much to remove Ashley that they had driven themselves financially bankrupt. My guess is that the band assumed indefinite hiatus, had absolutely no capital or perhaps was even in debt, had no speculative future profit, and it was on its last leg that a strategy or loophole was discovered that provided means of creating a case for separation where the band would most likely refuse to be active and Ashley would no longer have any income unless he were removed from the band, where the band would then continue and Ashley would be entitled to a cut of profits and for future profits. This is directly supported by Ashley saying “And they still have to compensate me for them wanting me to depart.”
With a 50/50 split of power between Ashley and Andy, this event would then place Ashley and Andy both to be the literal bosses of every single member in the band and every single member of crew as well. Management, Tour Managers, Security Guards, Performing Members, etc all are employed by those in power of the band; Ashley and Andy. What this means is that at any time, Ashley could fire any given member under the Black Veil Brides employment umbrella on the spot at any point with the exception of Andy. This is very important to note as per one of the victim’s case having taken place on the last tour that the band had ever performed in alongside Ashley Purdy. His claims against a proven 17 year old minor walking off of the tour bus late at night that he assumed complete ownership of, were as follows:
There are many issues with this statement. Having toured with them, it is 100% false that Tour Managers and Security guards hold responsibility over band members for checking identification of the guests that the band members bring from the crowd, to back stage, and thusly on to the bus.
Even if in some arrangement Ashley claims that responsibility rests on the shoulders of Mr. Y**** (Andy’s long term personal security from threats of physical harm) and Mr. S******* (The tour manager of the resurrection tour whom held responsibility of resources, travel arrangements, finances etc) The Tour Manager and Security would be in employment positions UNDER Ashley Purdy, meaning they could be fired at any point for any reason and it would be absolutely likely that they would be removed on the spot had there been any confrontation at all for any reason. Based on this, I am absolutely confident that this deranged imposition of power would be held over the heads of all employees under Ashley Purdy which would speak as to the complete avoidance and disassociation that I had personally payed observation to on the multiple tours I had shared with Black Veil.
Another point of error in this statement, is that at this time Andy, head of Security Mr. Y**** and the Tour Manager Mr. S******* had all lived on a completely separate bus from Ashley Purdy at all times during this tour and all tours around this time. It would be extremely unlikely for Ashley Purdy to cross paths with any of these individuals with the exception of the show and sound check alone.
Below are a collection of experiences I had witnessed firsthand along with some backstory on my involvement and where the grounds for my opinions and speculation can be based on. I had only witnessed one event with Ashley that I consider to be inappropriate that took place before 3 years of hiatus from the band before they embarked on one final tour in 2018, the last tour before Ashley was removed from the band.
This is where my personal observations begin take place. I had been touring for a few years in many different roles and in 2014 I was invited to join alongside Black Veil brides mid-tour. When I had joined the tour, I was never approached to sign a NDA because the tour was already in progress, henceforth why I am able to come forth with my own observations.
During this tour I spent many nights hanging out with various members of Black Veil with the exception of Ashley Purdy. Every night that we had gone out to bars, clubs, restaurants etc several of us would formulate a plan before our early morning bus call (often 4:00 am). Often we would make a group event out of it and invite several other musicians from other bands and/or friends. However, I remember finding it odd that Ashley never once came up in conversation and never was present at a single night out which is why I don’t have many shared experiences between Ashley and myself. Most of the nights I spent socially out at bars with Jinxx and CC heading out with some friends from another band. Some nights Andy had joined us along with a few other crew members where we would sit at a table in a quiet bar or hang out in the front lounge of the bus and often talk about wrestling and/or movies. Or he and I would talk outside the bus late at night, in the venue about Batman, Misfits etc. It was quite clear that Andy was not drinking often at this time and neither was Jake due to health reasons. I remember whenever I were with Jake it was always just for one drink of vodka as it was a “healthier” option to whisky and we never got more than a social buzz to help with out anxiety / social awkwardness. It was also my impression that Ashley would be off doing his own thing away from everybody before the show, and it was almost as if he had vanished after every show until bus call. Honestly, I had never seen anyone in the band talk to or about Ashley at all. It had seemed to me as though no one in the band had associated with him in the slightest bit and they didn’t seem to be on speaking terms at all aside from business obviously. It also would not surprise me if this had been the case for awhile. The only time this tour that I had ever seen Ashley present with any other members was on Thanksgiving day where we had all gone to Hometown Buffet (lol) where Ashley sat away from Andy and Jake near the other end of the table with crew and band members between himself and Andy.
Los Vegas, NV 10/30/14 The first night that I had gone out with other members of Black Veil where Andy, Myself, CC, Jinxx and I believe Jake all went to the Foundation Room with the band’s merchandise manager, various crew members, most other musicians on the tour, and a few friends of the band as well. While we were there, Ashley was somewhere else completely on what he considers to be a “Spring Break” when he tweeted a picture of himself sucking on the chest of a girl at another bar and appeared to be on a multitude of different substances. We had taken an entire group photo where Ashley is not present which I believe was taken on a friend to the band’s phone by another friend whom is a video director.
Houston, TX 12/11/14 I watched this entire show side-stage. Earlier this Day Ashley was running around in his black boxer brief underwear mid afternoon clearly wasted throwing around a football. I was quite interested in how he were going to be able to perform. As the show were about to start, I stood side stage with Mr R**** (another musician present, not to drag you in my boy) when during the show, Ashley appeared immensely disheveled and sported stubble, no makeup, and a trucker hat and was having troubles walking about the stage. Throughout the show he slowly stumbled around, often missing his own bass when strumming. Early on my parter side stage pointed at Ashley and exclaimed “DUDE HE DOESN’T EVEN LOOK LIKE HE’S PLAYING!” by which I responded with a mere glare out of the corner of my eye. He then responded with “I know, I just wanted to see if you knew.”
Throughout this entire show Andy clearly was frustrated with Ashley and if I remember correctly, at one point Andy brought a barstool from side stage and sat in it during the performance, clearly frustrated. Towards the resolve of the show, Ashley could barely stand up on his own, where Andy held him upright for a moment.
Warped Tour 2015 - Second To Last Black Veil Tour Ever
I had caught a flight out last minute to start Warped Tour and was living with another band at the start. I believe, because of this I had also not been approached to sign an NDA. There was not one night that I recall Andy, Jake or Ashley in attendance to the Warped Tour BBQ, an event that happened every few evenings after the tour was broken down. Later on during the tour, it was 08-02 at the Denver show where the Warped Tour “Prom” was to be held. This is simply another Warped Tour BBQ except with a bit more festivities as usual and having a “date” is somewhat of a normal event.
It was this night where I was on another bus that Ashley was not living on where some important events occurred. I was inside the bathroom on the bus and our singer Zero was in the back lounge. The bus would have appeared empty and quiet to any outsiders. It was extremely unlikely that you would ever see any Black Veil crew member or band members on the bus unless I had brought CC on the bus to hang out with and play Superfight, a card game similar to Cards Against Humanity that Zero and I commonly played with other musicians. I was walking out of the bathroom when I saw Ashley walking on with two girls immediately making a reach for the alcohol on the bus until I had stepped in his way. Zero (whom was quietly working on his Macbook Pro in the back lounge) noticed the event and walked up to the front quickly. Zero who is bigger and older than I had yelled at Ashley to get off the bus and told me to stay back. It is my opinion that Ashley was attempting to sneak behind the backs of his own band and crew at this point.
Later that night I had heard from one of my crew guys that the girls were under the age of 21 and that Ashley had gotten in some serious trouble and the girls were sent home. There were only 4 days remaining on this tour.
This was also the second to last tour that Black Veil Brides had ever done. Between the dates of Warped Tour 2015 and today, Black Veil Brides had only embarked on The Resurrection Tour which had lasted a total of less than 5 months which is where the event’s regarding a minor on Ashley’s bus had taken place, very shortly before his removal from the band.
I consider this to be the most complete and detailed composition of relevant events and experiences and I truly believe this has been made in attempt to educate to the best of my ability. I have not posted here besides the typical share from IG in quite some time. This post by no means has been created with any aforementioned dialogue to any involved and is a collective of my sole efforts as an individual and my ability to research and speculate based on my own experiences. I believe with my given perspective, this is most accurate and I hope this can be referred to with intent to answer many questions regarding this troubling subject. I truly wish the best for all parties and victims along with the families affected by this decade long reign of manipulation and abuse. I hope the internal struggle of many that I’m seeing on various socials can be absolved. It is my intent that this will be my last public statement regarding these events and I truly hope I’ve done right by those I am attempting to answer to and have not belittled nor offended any in any way.
Suicide Prevention 800-273-8255
Substance Abuse/Mental Health Helpline 1-800-662-4357
Sexual Assault Hotline 800-656-4673
Domestic Violence Hotline 800−799−7233
Crisis Text Line: Text HELLO to 741741
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