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One of the biggest projects that we worked on last year was the website design and development of Psychic Truth. Psychic Truth is a telephone business offering 24/7 psychic reading from trusted and genuine psychics all over the world.

Psychic Truth is one of the recent websites developed by Bureauserv Global Inc. 

Psychic Truth offers online psychics and clairvoyant telephone readings to customers in the United Kingdom, Australia, Ireland and the USA. 

https://psychictruth.co.uk/ 

https://psychictruth.com.au/

https://psychictruth.online/ 

Top online trends to look forward to in 2020

Video content marketing dominated 2018, especially when it came to innovations from Facebook, Instagram and Snapchat. The same trend followed 2019 but with more changes that helped video content marketing. Artificial intelligence and social media marketing raised the bar for video content marketing with artificial intelligence also having its own significant breakouts. For 2020, video content marketing will still continue its streak in terms of advertisements for online shopping. Still, it would be innovations in artificial intelligence that would usher a new age of voice-powered search. To narrow down a long list of trends for 2020, here are some of the top emerging trends in the fields of e-commerce, visual content, technology and digital marketing.

On E-Commerce: Google Shopping

Over the past couple of years, Google experienced some setbacks with GDPR and other privacy issues. Still, they have shown in 2019 that they can remain on top not just as a search engine but as one of the world’s leading innovators in artificial intelligence and e-commerce. On the other hand, working hard on organic SEO and paid advertisements wouldn’t be enough in 2020. Following Google’s algorithm in ranking search queries and displaying ads, it’s only natural that their new product – Google Shopping – will also be included in this list.

As Google is becoming more and more an online marketplace, its developers created Google Shopping to accommodate the growing market and make shopping easier. Just like websites that compare flights or hotel fares, Google Shopping allows users to compare product prices from different e-commerce websites. Currently available via the Google web and the Google app, both enable users to search for products, view their shopping lists, track their order history and check their notification settings. Google also offers product guarantee and their customer service support for enquires on product changes, late shipping, returns and more.

With Google Shopping’s landing search, e-commerce is expected to rise, especially since a recent case study showed how ads listed in Google Shopping helped boost conversions by over 17%. Sellers only need to create a Google Merchant account to be able to be added on Google’s database for Google Shopping. Users who are looking to buy products online can type in their enquiries on Google Search or Google Shopping and then the search engine will show a list of products comparing the merchants that have the item. Depending on the account setting of the user, Google can also filter their product search based on your personal configuration and based on Google recommendations.

As this platform continues to develop and rise in 2020, more and more merchants are expected to join the community. Small businesses who only have an online store are expected to see an increase in products sold because of Google’s new approach for e-commerce.

On Visual Content: AR and VR

Like 2019, Augmented Reality or Virtual Reality will still stay on top in terms of visual content. With big brands like Amazon and IKEA using AR and VR to make their products more accessible to their customers, more and more businesses are expected to take part in this type of visual content to promote their products and services, genuinely creating a new trend for customer experience.

Online businesses with no physical stores like eyewear shops that ship directly to customers will now have the chance to compete with others in their trade by using AR/VR to help customers decide what to buy. Customers will be asked to take a photo of their face in various angles. Then the computer will process the image and detect multiple points on your face to capture your movements, allowing you to virtually try on various eyewear in different shapes, colours and sizes at the comfort of your home.

On Technology: 5G Cellular Network

As mobile usage becomes more prominent, it is only natural that the internet also upgrades its features to meet the soaring demands of small-screen internet usage. The 5G cellular network boosts faster internet connection that makes mobile internet usage faster and downloads quicker to finish. The fifth-generation cellular network was also designed to reduce congestion on mobile networks so that consumers can get the full quality-service of what they are paying for. With this innovation, 5G can make flying drones cover more extensive ranges and driverless cars more convenient to use since the fast cellular connection would allow all smart devices within the vicinity to interact with each other and avoid accidents.

On Digital Marketing: Voiced-Power Search

From voice commands on mobile phones which were designed to help the visually impaired, to voice commands for convenient use, voice input has come a long way. With more and more Voice Assistant devices popping up in the market, further innovations from voice assistant pioneers like Google, Apple, and Amazon will continue to rise, especially in terms of speech recognition. The ability to accurately detect voice will improve search queries and command prompts, especially when it comes to voice assistants, mainly Google’s Google Home, Amazon’s Alexa and Echo, and Apple’s HomePod.

Innovations in voice-powered search will also change the way SEO is written because search engines have started to rewrite their algorithms to give priority to searches that answer voice-powered queries. Since these voice searches are designed to be conversational, the language for which online content is written will also have to change to be able to rank in search engine pages. For example, people usually type the search ‘ABC Mall opening time’, but when it comes to voice-powered search people will say, “what time does ABC Mall open?” and websites should answer this question well enough to be recognised and ranked under voice-powered enquiries. An excellent way to answer this would be to write how you would ordinarily answer a question posed to you by a friend; “ABC Mall opens at 10 AM today”.

As 2020 ushers in these technological developments that will surely influence how people do things in their everyday lives, it is vital for digital-dependent businesses to catch up to the world. That’s why at Bureauserv, we’ll make sure to adapt these changes to be able to compete in the ever-growing technological world especially when it comes to digital marketing.

Outsourcing Supports Local Businesses

Outsourcing has proven to be a great help to small local businesses who need more affordable ways of doing things. We know from experience that running a business requires various resources and workforce, depending on where the company is in its stage of development and where it seeks to be in the next few years. This means that businesses would require additional assistance in certain periods to usher them from one point of development to another. Whether it’s to audit finances and keep track of records or to take care of business-client relationships, additional help is required, especially if tasks need specific tools to be fulfilled.

For a small local business, outsourcing services could be their best option.  Working with outsourcing companies to satisfy business needs that come and go is more beneficial than hiring and training seasonal employees. At Bureauserv, building a healthy, collaborative and long-term relationship with our clients is the foundation on which we operate and conduct ourselves. To maintain these relationships, we offer customised and scalable outsource services that we know will benefit our clients. We tailor our services to fit client objectives, and we make sure to deliver quality results in the process.

As an outsourcing company that caters to small and medium-sized businesses, one of our client-oriented goals is to help local enterprises to achieve certain growth by providing them with needed assistance such as in accomplishing day-to-day tasks which when outsourced can free up time for the client to devote to more urgent matters that are vital to making decisions for their business.

Business Development in terms of Accounting, Bookkeeping & Payroll

Accurate and timely accounting, bookkeeping and payroll are essential for business growth and development. For a small local business, finances are critical to how resources will be allocated to achieve business objectives, that’s why the numbers need to balance and all records should be accounted for. One major downfall of assigning bookkeeping tasks to a non-accountant is the risk of committing errors. To avoid this, you need to have a trained accountant who can keep track of your business expenses and make sure that all personal expenditures do not mix with company transactions and that your employees receive the correct compensation.

At Bureauserv, we help local businesses grow by offering accurate accounting, bookkeeping and payroll services. Our team of accountants are experienced in dealing with local businesses in various industries, including those in retail, restaurants, construction, and more. We can help your company migrate your accounting records to advanced cloud-based solutions or cloud accounting software such as Xero, MYOB, and Quickbooks so that you have quick access to your accounts anytime and anywhere. By partnering with Bureauserv, you do not have to worry about your financial business records. You can have more time to divert your attention and energy on how to strategically improve your business and achieve your goals.

Business Management in terms of Virtual Assistance

Small local businesses need additional assistance without having to hire staff that the business may not be able to utilise fully. A virtual assistant could perform the needed work, as and when needed. A virtual assistant’s task can range from day-to-day administrative support to occasional creative or technical assistance as well as document and data management with data entry and research. Often, accomplishing these tasks require special tools and software that can be costly. If you partner with an outsourcing company that is already using these tools, you will have access to the tools for free or for a fraction of the cost.

With Bureauserv’s Virtual Assistance services, we can handle your day-to-day tasks, allowing you to focus your energy and resources on more important matters that can help grow your business. We have competent employees trained in using the necessary tools needed to deliver excellent results. We have passionate and skilled staff with broad range of experience, having worked with various clients from different industries in Australia and the United Kingdom, in providing support in data entry and documentation, research, lead generation, email management, scheduling and calendar management, answering the phone and email enquiries and other administrative duties.  

Business Promotion in terms of Digital Marketing

We often have clients come to us, asking help on how to reach their local audience and increase sales. We answer them by creating an online presence that promotes their brand to potential customers. Successful marketing plays a significant role in how businesses prosper, and in today’s digital age, effective online marketing is needed to stand out from your competitors and connect to your audience. Through branding and graphic design, we can help translate the identity of your brand visually. Through website copy and social media management, we can convey into words the mission of your business and how your products and services can benefit your clients.

At Bureauserv, our services are designed not only to promote your products and services but also to help you build your brand. Our full Digital Marketing solution covers every aspect of your digital strategy from dynamic websites with excellent SEO and strong branding to email marketing and social media management, giving you a cohesive approach to growing your business. Our team of digital marketing experts have years of experience and backed by a competitive portfolio. We create designs and develop websites and continuously manage the performance of the page by implementing an effective SEO strategy to push its SEO rank to the top. We work closely with our clients to know how they want their websites to represent their brand, and we create effective marketing strategies to help them expand their market.

Business-Client Relationship in terms of Customer Service

Businesses thrive when customers are satisfied—and the key to this satisfaction is excellent communication between the company and their consumers. If you are a growing local business, having a customer service agent who can respond to client enquiries and feedback and reach out to your inactive customers is highly valuable.  Outsourcing customer service to experienced and skilled employees will help your business build relationship with potential clients and nurture relationship with existing customers.

In today’s highly competitive market, providing a meaningful and on-going relationship with customers has become the standard. Outsourcing customer service is a convenient way to satisfy the needs of your customers without compromising your time and resources. To provide the best customer experience, we tailor our Customer Service and Sales services for each business and their consumers. With Bureauserv, you can expect quality service and faster turnaround time.

Contemporary marketing requires an online presence to reach the growing community of online users. As of early 2019, there are 4.5 billion internet users all over the world, with 21.74 million users coming from Australia, with ages 25-34 having the most number of internet users. This particular age group, together with those 18 years of age up to 54 years old, have purchasing powers which they inevitably spend on the internet. With a market as large as this, small merchants need to exhaust all possible means to compete with large businesses to reach their target market.

One requirement that’s needed in online marketing is a website that showcases your brands and the products or the services that you are offering. But having a website is not enough! A website that’s first-and-foremost working is aligned with your brand, and practices good SEO is needed in order to compete in the digital world. And if you somehow find your website lacking in any or all of these requirements, it might now be the time to consider a website redesign.

Here are three simple reasons why your website needs a redesign:

Outdated

Have you ever encountered a website that looks like it was made during the late 90s or early 2000s? And have you seen how websites look today? Well, where does your current website fit?

One sign that your website looks outdated is if it looks more like websites made during the early 2000s and not from recent years. From archaic web design to obsolete web functions, websites that haven’t been updated in terms of looks and operations need a redesign. Websites with no text and image balance as well as those with a cluttered structure also need a redesign even if they have been well over 2015. As trends change over time, the things that appeal to people also evolve, and this affects how businesses connect to the market. One of the prerequisites in connecting to your market is to leave a first impression that would make them want to consider buying your product or availing of your services. Having a modern and dynamic website that gets fresh and relevant updates every couple of weeks or every couple of months is a good way to be memorable and leave a lasting impression.

Non-Responsive

Do you get frustrated when after careful deliberation you have now clicked the BUY button but found out that you can’t proceed with your purchase because the button is broken? Well, this is one sign that a website is non-responsive.

A non-responsive website not only pushes away your potential clients, but it also makes your business look incompetent since you cannot represent your online presence properly. It fails the demands of Search Engine Optimisation, the basis from which websites are ranked and displayed in search queries. Non-responsive websites range from those with broken buttons and links that lead to broken pages to those with an unorganised layout that looks weird when viewed on devices outside of your standard desktop. Every year, new trends arise, and new updates to plugins happen to improve a website’s look and function. Some of these include the layout or structural improvements to fit whatever size you are using in viewing the websites. As more and more people tend to favour mobile marketing over big-screen online advertisements, your website should be up to par with the latest updates that would make browsing smooth when using mobile devices such as smartphones and tablets.

Not-Aligned With Your Brand

Have you ever seen a website that misled you into thinking that they offer a different product or a different service than what their website looks like? Often, websites like these fall into those experimental ones which latch on to having tricked people as the impression that they will leave to stand out on the market. Usually, these websites do not succeed for rather than enjoying being tricked, the people just get annoyed and do not any more proceed with exploring the website and dealing with the business.

A website that isn’t aligned with your brand would mean that you are not exhausting all possibilities to market your business to potential clients. The brand of any business is like the soul of a person for it is through the brand that the company connects to the people. Who the company is, its mission and vision, and its promise to the people are reflected in the brand, and this must be clearly demonstrated on your website so that you can create an online presence that people will recognise and associate the products and services that you offer to the kind of company that you are.

Aside from a modern, responsive and a website that is aligned with your brand and the services that you are offering, having an online presence through social media is also a necessity especially since most users are now on social media platforms, and it is through here that they get to be exposed to various brands and are then redirected to their websites.

Keep your data secured by updating your tools with the latest security features.

  Learn More: https://www.bureauserv.com.au/blog/captcha-cookies-data-security/

What is #SEO? 

Do not just let your website or your social media pages sit in idle. Put in the work! 

https://www.bureauserv.com.au/digital-marketing-services/ 

With Bureauserv’s online marketing services, you can rest assured that we’ll keep your website up to date with fresh content and your social media pages with active engagement. 

As a digital marketing agency, our services include website design and development, search engine optimisation, social media management, branding and graphic design, email marketing, and more. 

What happened in 2018?

In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and better video-related content marketing ideas.

Unlike predictions for Video Content Marketing which indeed surfaced last year, enhancements in online applications didn’t create a big buzz even though they were successfully launched since more people embraced developments in video marketing. One online application that was first introduced to the market was Google’s Drive File Stream which was in replacement of Google Drive, adding more features for Google’s new brand of G Suite. Though the renewal was successful, the majority of users didn’t truly notice the transition between the two online applications.

2018 was a hit or miss for Google with setbacks from the $57 Million fine enforced by the European Union under GDPR, and new enhancements from their then existing applications like Google Talk and Google+ Messenger which evolved to Google Hangout, an online application in tuned with Video Marketing. The data breach that happened to Google+ and all related applications also eventually led to Google to close down Google+ on April 2, 2019, for all public use. On the other hand, there were also other online applications like the Periscope TV that were expected to rise but instead were overshadowed by newer and larger Video Marketing and Social Media Marketing applications like Instagram TV.

Following the trend last year, Video Marketing will continue to ride upon its success not only with innovations from existing tools but with new launches from leading technological companies. Artificial Intelligence or AI, which has been used more and more as years come, will also play a role especially in creating metrics as well as predicting content based on behavioural analysis. Social Media Marketing, as well as Content Marketing, will continue, but with more innovations with relations to Video Marketing and AI developments.

Video Marketing

Video Marketing covers not only direct video advertising in TVs, streaming sites or social media sites, but video marketing also includes short video advertisements that range from 3 seconds to a few minutes. This year, not only will big marketing companies utilise the new developments in video marketing, but individuals and the not-so-savvy consumers will also try a hand at video marketing especially since there are new tools that can assist consumers in creating campaigns.

Live Video

As Facebook Live and Instagram TV continue to be more popular, professionals see Live Video as the next step in Video Marketing. According to Forbes.com, conducting live videos is an excellent way to engage the audience with what is being introduced or offered. Through behind-the-scenes tours, product demonstrations, Q&As and more, these methods can be assets to furthering business marketing strategies. And unlike fleeting videos as is the case in Facebook and Instagram Stories, as well as in Snapchat, the new Instagram TV will now rival Youtube as a video-hosting platform that can range from short minutes to longer hours.

Connected TV

Connected TV advertising will also continue to grow and even surpass mobile marketing in 2019. According to Extreme Reach, Connected TV advertising accounted for 30% of the total video marketing reach last year. Connect TV Advertising utilises home entertainment devices such as Xbox, PlayStation, Blu-ray Disk Player, Smart TV, and any streaming device which can be connected to the internet. And since more and more people are shying away from traditional cable connection and opt to connect to the internet using home entertainment devices, Connected TV advertising will surely cement the place of Video Marketing in the industry.

Augmented Reality

Since Facebook’s launch of Facebook Spaces back in April 2017, Augmented Reality or Virtual Reality advertising has a come a long way and have reached corporations especially those that deal with ecommerce. Brands such as IKEA and Amazon are now using Virtual Reality to assist customers with their purchases especially in seeing how products fit or match one another. To further usher Augmented or Virtual Reality advertising, Google’s new Google Cardboard application allows businesses to test certain products and services, like how Volvo’s test drive of their New XC90 model.

Artificial Intelligence

Artificial Intelligence will play a big part in Digital Marketing through analysing consumer behaviour and search patterns to come up with data which can help advertisers improve their business. Aside from this, AI programs can also help in promoting sales and fulfilling customer service especially through push notifications and chat bots.

Chat Bots & Chat Box

Artificial Intelligence can also help by serving as Chat Bots which either offers certain products and services based on a person’s search pattern or as an assistant who can guide a user to exploring a function that will eventually lead to advertising and sales. Facebook Messenger’s automatic response or Response Assistant is an example of a Chat Bot that encourages users to explore options, ask questions, and eventually purchase a product or a service. In Facebook Messenger, companies can pre-empt an answer or a question depending on what the user will click on and the behaviour of their response.

Smart Speakers & Audio Voice Search

Artificial Intelligence will also enhance Smart Speakers and Audio Tools to better customise personal experience with longer and conversational responses. Examples of this include Apple’s Siri, Amazon’s Alexa, Google Assistant and more. Aside from this, Voice Search allows consumers to research for what they need, add products to their carts, and shop online more conveniently since smart speakers allow for longer and conversational voice searches compared to the usual typed searches.

Social Media Marketing

As video marketing continues to dominate the digital marketing scene, live videos from social media platforms like Facebook, Instagram and Snapchat also comes with new developments that are predicted to boost sales even higher. Local influencers that utilise these social media platforms will continue to be more popular as big businesses will also employ them to reach their audience better. On the other hand, developments to social media application will further digital marketing especially with the help of AI programs.

Facebook, Instagram, Snapchat

Social Media Today reports at least 11 updates to Facebook only for the year ahead. What more in Instagram and Snapchat? In line with Video Marketing, most developments in Facebook and Instagram pertain to video advertising especially to assist shopping in Stories, Augmented Reality, and other playable ads. To further assist in video marketing, the newly launched Video Creation Kit will also see more improvements as advertisers, and even consumers continue to engage with the new feature. Developments to Instagram Directshall also improve direct messaging not only to individuals but to groups as well. Quick or automatic replies will have more options to customise personal experience. Snapchat on the other hand, predicts various trends including the use of wireless earbuds, mainly Apple’s AirPods, the use of Cash App for shopping, and new memes and slangs specifically for their application.

Influencer Marketing

Advancements in Social Media Marketing brought about ordinary users who were able to market themselves and prove effective influencers to audiences in their platforms. In 2019, companies will rely on Local Influencers to market their brand, product or service to their thousands or millions of followers. Funding for these Influencers or Creators will also increase since brands will do what it takes to make sure that their products and services are well and honestly advertised. Examples of this include Global and Local Influencersfrom Youtube, Facebook, Instagram and Snapchat, which have built a following through their original content. Journalists, Bloggers, Celebrities and the likes, are also among Influencers that brands go to for advertising.

Social Messaging Applications

Another tool used in Social Media Marketing are Social Messaging Apps like Facebook Messengers, WeChat, and WhatsApp. With at least one billion users on each messaging apps, these platforms bring in sales from advertisements dispersed throughout the app. From advancements in the length of audio or video message consumers can send, to new emojis or memes for everyone to enjoy, messaging for social media application is another way for marketers to reach their potential customers. AI programs such as chat bots and other scheduler or social media management applications can also provide automatic response through these direct messaging social media applications.

Content Marketing

For 2019, Content Marketing will not only be based on good and effective Search Engine Optimisation as well as Social Media Management. This year, more and more types of content-based platforms will provide consumers with the opportunity to raise their queries and for companies to promote their businesses to answer these queries.

Visual Search

In 2019, Visual Search will be introduced to the popular market especially since people will engage with anything that makes shopping or doing chores more convenient. With Visual Search, people can capture photos of products and then they can upload them to platforms where other people can identify where to locate the product and for companies to determine how much inventory is left of the product.

Personalisation

Personalised emails will be preferred over mass and blast emails. Not only will people receive emails addressing them using their name or nickname, but the content of the email will also result from behavioural activity such as past searches, reminding you of your incomplete forms, and more. Aside from this, personalisation will also apply on video marketing especially since it is already being used by companies such as Amazon and Netflix which uses behavioural activity such as your Watch History, to suggest new content suited to your likes.

Micro-Moments

As more people use more and more online applications in day-to-day operations, Google’s Micro-Moments will become more popular especially for people seeking quick answers to queries. Local businesses will utilise this application especially since a good majority of search results are based on location or proximity of the user such as when finding restaurants or things to do for the day.

At Bureauserv, we offer improved Digital Marketing services especially tailored for your business.

As 2019 brings in new developments in the marketing industry, Bureauserv will also improve their digital marketing strategy to meet the demands of potential clients, and to make sure that these new developments in digital marketing will be utilised.

The Philippines is one of the leading countries when it comes to providing outsource tasks. Get the best with what the Philippines has to offer by outsourcing through Bureauserv Global Inc., an offshore outsourcing company with clients in Australia, Singapore, United Kingdom and more. 

Our outsource tasks include Customer Service and Sales through CRM and Email Marketing; Online Bookkeeping with Cloud Accounting Software for Outsource Accounting; Digital Marketing through SEO Perth and Web Design Perth; and Administrative Assistance or Virtual Assistance Perth.

If you are looking for good customer care, outsourcing companies, check out our website now!

www.bureauserv.com.au

Bureauserv offers good customer service not only to business clients but to their customers as well. Not only do we work hard and treat everyone right, but we also work smart!

Consumers’ growing reliance on the internet to get information about products and services, to compare options and prices and look at customer reviews and recommendations has made digital marketing a necessity for most businesses. 

At Bureauserv, our Online Marketing services include Organic Search (SEO Perth), Web Design Perth and Web Development, Email Marketing Campaign, Social Media Marketing, Branding and Graphics Design.

Accounting Outsource, Online Bookkeeping and Payroll processes are crucial for the success of any business, but these tasks can be time-consuming and costly.

Our team of accountants can handle the full spectrum of accounting and bookkeeping tasks, help you streamline your processes and cut costs by leveraging on the advancement of cloud accounting software solutions like Xero, Quickbooks and MYOB.

Trust us to handle these tasks!

In today's highly competitive market, providing meaningful and on-going relationships with customers has become the  standard.

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At Bureauserv, we can help you strengthen the relationships you have with your customers, nurture loyalty and improve involvement with your brand.

Bureauserv can handle day-to-day tasks, allowing you to focus your energy and resources on growing your business.

Our Admin Support services include transcribing professional, legal, and medical data - along with preparing reports for your convenience.

https://www.bureauserv.com.au/virtual-assistant/ 

We have highly-skilled employees with attention to detail, so rest assured that your data will be accurate and reliable.