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Toro Inoue is the main character in a game called Doko Demo Issyo, a game in Japan that was popular in the 1990s and 2000s. It is the de facto unofficial mascot of Sony Interactive Entertainment, most notably in Japan.

He is a white bobtail pokepi cat, known for dressing up in various costumes. Toro wishes he were human, a goal he has in every game he appears in. he tried many methods to become a human, like learning English, but he believes he can turn human with this manner, since he feels he needs to know what to say when he does become a human

He seems he lived much and seen much like a human, like getting an apartment, and was also sadly evicted, hosted weekly and daily news programs, along with many other activities. However, he does purr or meow frequently.

Toro’s first appearance was as the first five pokepi in the original Doko Demo Issyo game, which was released in Japan on the PlayStation on July 22, 1999. He was most prominently featured in the game’s marketing, and was soonly seen as the mascot for the PlayStation console and brand. As a result, he received more focus in the later entries in the series, as the main protagonist in more story-driven games.

During the PlayStation 3 era, Toro had more overseas fans through Mainichi Issho being a popular import download among those with a Japanese PlayStation network account.  After Mainichi Issho’s discontinuation in 2009, Toro migrated to Weekly Toro Station, which ran until 2013.

Toro has remained mostly an icon of the East until recently, Doko Demo Issyo, and in extension, Toro and his friends, have mostly evaded localization. Most of his appearances outside Japan consist of the numerous cameos he has made in many games, primarily on Sony consoles, as a testament to his status as a mascot.